Cher Brand Affinity ranks highest Jean Paul Gaultier at 11.97% . Very Strong. Score DMDB 67.57% | Fanbase 63.88%

Cher — pop artist from US.

Cher, born Cherilyn Sarkisian in California in 1946, rose to fame in the 1960s with her then-husband Sonny Bono as the duo Sonny & Cher. Their hits included "I…

Cher

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc4-4b80-73d8-8adc-a0369fe50396

Find Artist

Genres

popdance poppopnew wave popmainstream poprockpop rockamericanhollywood

Influential: 67.57% Fanbase: 63.88% Trending: 69.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 11.97% • Very Strong

As of 2025-09-09

5,813,209

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.57% | Fanbase 63.88% | Trending 69.41% | CAREER STAGE: MAINSTREAM

Biography

Cher, born Cherilyn Sarkisian in California in 1946, rose to fame in the 1960s with her then-husband Sonny Bono as the duo Sonny & Cher. Their hits included "I Got You Babe" and "Bang Bang (My Baby Shot Me Down)." Cher's solo career also saw success with songs like "Gypsies, Tramps and Thieves" and "Half-Breed." Transitioning to acting in the 1980s, she won an Academy Award for Best Actress for her role in Moonstruck.

In recent years, Cher has focused more on acting than music, but she continues to record and perform. Notable achievements include the chart-topping single "Believe" in 1998 and the Golden Globe-winning song "You Haven't Seen the Last of Me" from the movie Burlesque in 2010. Cher's diverse career has spanned music, film, and stage, with her latest projects including the album Dancing Queen, featuring ABBA cover songs.

Report Date: 2025-09-09

Cher keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily male (56%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 659,400 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Jean Paul Gaultier, Barbie, Kmart supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cher score 2.39% — Strong bucket.

Brand: Jean Paul GaultierBrand: BarbieBrand: Kmart

Followers:5,813,209

Engagements:139,058

Rate:2.4%

Posts:646

Avg Likes:136,764

Avg Comments:2,161

Avg Views:773,907

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,813,209 · Engagements 139,058 · Rate 2.4% Posts 646 · Views 773,907 · Avg Likes 136,764 · Avg Comments 2,161 · Avg Views 773,907	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 34% 35-44: 17% 45-64: 10%	Largest: 25-34 (36%); next: 18-24 (34%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (28%) BRAZIL (14%) UNITED KINGDOM (7%) MEXICO (4%) ARGENTINA (3%)	Top regions: UNITED STATES (28%), BRAZIL (14%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 118,678 avg likes/post · Tiktok: 659,400 avg views/post · Youtube: 114,507 avg views/post	Best reach: Tiktok 659,400 avg views; best engagement: Instagram 118,678 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 11.97

Barbie

Score: 8.50

Kmart

Score: 6.97

JACQUEMUS

Score: 6.93

Alexander McQueen

Score: 6.90

KARL LAGERFELD

Score: 5.34

Loewe

Score: 4.72

BALMAIN

Score: 4.55

Lollapalooza

Score: 4.29

TOM FORD

Score: 4.23

NBC

Score: 4.19

Fenty beauty

Score: 3.68

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Top Brand Affinities

Brand	Category	Score
Jean Paul Gaultier		11.97
Barbie		8.50
Kmart		6.97
JACQUEMUS		6.93
Alexander McQueen		6.90
KARL LAGERFELD		5.34
Loewe		4.72
BALMAIN		4.55
Lollapalooza		4.29
TOM FORD		4.23
NBC		4.19
Fenty beauty		3.68
NORDSTROM		3.67
Vogue		3.62
Benefit Cosmetics		3.54
Fendi		3.29
NYX Cosmetics		3.15
ASOS		3.13
Harrods		3.13
Columbia Pictures		3.12
Dolce & Gabbana		2.97
Dr. Martens		2.92
Sephora		2.88
Kylie Cosmetics		2.87
Anastasia Beverly Hills		2.82
Bellagio		2.81
Urban Outfitters		2.81
NARS Cosmetics		2.81
GIVENCHY		2.80
Armani		2.79
Showtime		2.78
Martini		2.75
Tinder		2.64
Christian Louboutin		2.63
Too Faced Cosmetics		2.61
Make Up For Ever		2.57
Marc Jacobs		2.51
Target		2.51
Versace		2.49
Lush		2.42
Michael Kors		2.37
AMC		2.37
MTV		2.36
Moschino		2.35
Coachella		2.34
Primark		2.33
Urban Decay Cosmetics		2.29
Aperol		2.23
Chrysler		2.22
HBO		2.22