chelmico

chelmico

Country: JP | Gender: female

Influential: 53.51% Fanbase: 31.98% Trending: 64.28%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 36.90% • Very Strong

As of 2025-09-09

70,373

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 17:15:12 UTC

Genres

r&b, funk & souljapanese r&brockjapanese alternative rockpop rockhip-hop & raphip-hop/rapj-rapcontemporary hip hop

Scores

Score: DMDB 53.50% | Fanbase 32.00% | Trending 64.30% | CAREER STAGE: MID_LEVEL

Biography

chelmico, a Japanese rap duo consisting of Rachel and Mamiko, was formed in 2014 and achieved a major debut with their album "POWER" in 2018 under Warner Music Japan sub-label unBORDE. Known for their energetic evolution as rappers, they have released four albums and engaged in solo activities, including providing commercial and drama theme songs, and collaborating with various artists. Their diverse work spans from TV commercial tracks for brands like Coca-Cola Japan to theme songs for dramas and films.

In 2020, chelmico gained further recognition with the release of their single "Easy Breezy," serving as the opening theme for the TV anime series 'Keep Your Hands Off Eizouken!' on NHK. The music video garnered over 8 million views, leading up to the announcement of their 3rd album "maze" released on August 26th, 2020. With 13 tracks, including hits like "Limit" and "Terminal Chaku, Soku Dance," the album embodies chelmico's eclectic style, showcasing a genre-defying musical journey.
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chelmico Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

chelmico maintains consistent pull among 25-34 & 18-24 audiences across JAPAN, UNITED STATES, TAIWAN. The audience leans male-leaning (54%), so brand cues around style and status perform well. The clearest reach is on Instagram with 1,920 avg likes per post; Instagram functions as the community touchpoint. Affinity with Maison Kitsuné, Bim, A.P.C. makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist chelmico score 2.73%Strong bucket.
Brand: Maison KitsunéBrand: BimBrand: A.P.C.
Followers:70,373
Engagements:1,920
Rate:2.7%
Posts:268
Views:0
Avg Likes:1,920
Avg Comments:4
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 70,373 · Engagements 1,920 · Rate 2.7%
Posts 268 · Views 0 · Avg Likes 1,920 · Avg Comments 4 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 49%
18-24: 32%
35-44: 9%
13-17: 8%
Largest: 25-34 (49%); next: 18-24 (32%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries JAPAN (91%)
UNITED STATES (3%)
TAIWAN (1%)
CHINA (1%)
AUSTRALIA (0%)
Top regions: JAPAN (91%), UNITED STATES (3%), TAIWAN (1%)
Platform Engagement Instagram: 1,920 avg likes/post best engagement: Instagram 1,920 avg likes

Top Brand Affinities

Maison Kitsuné
Score: 36.90
Bim
Score: 30.37
A.P.C.
Score: 27.31
Brooks Brothers
Score: 26.42
Maison Margiela
Score: 21.17
Paul Smith
Score: 20.53
TIMEX
Score: 20.43
Jil Sander
Score: 19.73
Arc'teryx
Score: 17.09
Stüssy
Score: 14.24
Acne Studios
Score: 14.08
Onitsuka Tiger
Score: 13.92
Brand Category Score
Maison Kitsuné 36.90
Bim 30.37
A.P.C. 27.31
Brooks Brothers 26.42
Maison Margiela 21.17
Paul Smith 20.53
TIMEX 20.43
Jil Sander 19.73
Arc'teryx 17.09
Stüssy 14.24
Acne Studios 14.08
Onitsuka Tiger 13.92
Vivienne Westwood 13.36
Barbour 13.26
Dr. Martens 12.39
Marni 11.76
Fred Perry 10.53
UNIQLO 9.58
The North Face 9.29
Atmos 8.71
Carhartt 8.60
New Era 8.01
Summit Entertainment 7.65
Converse 7.61
New Balance 7.50
Champion 7.25
Olympus 7.11
Supreme 6.34
Shake Shack 6.11
Snoopy And The Peanuts Gang 5.94
Bose 5.93
Vans 5.54
Volcom 5.46
Polo Ralph Lauren 4.97
Levi's 4.71
G-shock 4.65
Reebok 4.58
Shiseido 4.57
Loewe 4.53
ASICS 4.39
Miu Miu 4.28
Sega 4.25
Nixon 4.16
Fujifilm 3.89
Costco 3.88
Gundam 3.80
Hermès 3.74
IKEA 3.56
Final Fantasy 3.53
Marc Jacobs 3.48

Official Profiles

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Artist: chelmico

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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