Cheikh Lô

Cheikh Lô — pop artist from BF.

Cheikh Lô, born Cheikh N'Digel Lô, has brought the intricate dance music of Senegal, known as mbalax, to Western audiences by infusing it with elements of…

Influence: 49.80% Fanbase: 22.29% Trending: 63.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

4,300

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:48:57 UTC

Genres

popafropopelectronicafrobeatothersworldafricanmbalaxsoukous

Biography

Cheikh Lô, born Cheikh N'Digel Lô, has brought the intricate dance music of Senegal, known as mbalax, to Western audiences by infusing it with elements of salsa, Zairian/Congolese rhumba, folk, and jazz. With his infectious and hook-laden pop style, Lô has softened the hard edges of mbalax, making it more accessible globally. Lô's unique musical approach has earned him praise for his rounded sweetness in vocals and his ability to create a magic mbalax sound that transcends cultural boundaries.

Born in Bobo-Dioulasso, near Senegal's border with Mali, Lô grew up speaking Bambara, Wolof, and French. He taught himself to play drums and guitar as a youngster and later joined various bands in Dakar before moving to France in 1985. Lô's collaboration with Youssou N'Dour led to the successful release of his album "Ne La Thiass," earning him recognition and awards both in Africa and internationally. Lô's musical journey continued with successful releases like "Bambay Gueej" and "Lamp Fall," showcasing his talent and innovation in the world of mbalax music.

Top Brand Affinities

Report Date: 2025-08-15

Cheikh Lô is already in the conversation with 25-34 & 18-24 audiences in FRANCE, SENEGAL, BRAZIL. The audience is heavily male (64%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,008,893 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cheikh Lô score 203.79% — Very Strong bucket.

Followers:4,300

Engagements:8,763

Rate:203.8%

Posts:1

Avg Likes:8,357

Avg Comments:406

Avg Views:1,008,893

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,300 · Engagements 8,763 · Rate 203.8% Posts 1 · Views 1,008,893 · Avg Likes 8,357 · Avg Comments 406 · Avg Views 1,008,893	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 21% 35-44: 19% 45-64: 14%	Largest: 25-34 (43%); next: 18-24 (21%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	FRANCE (22%) SENEGAL (19%) BRAZIL (12%) UNITED STATES (11%) SPAIN (6%)	Top regions: FRANCE (22%), SENEGAL (19%), BRAZIL (12%)
Platform Engagement	Youtube: 1,008,893 avg views/post	Best reach: Youtube 1,008,893 avg views; best engagement: Youtube 8,357 avg likes