Chayanne Brand Affinity ranks highest El Corte Ingles at 31.42% . Very Strong. Score DMDB 68.72% | Fanbase 67.70%

Chayanne — pop artist from PR.

Chayanne, born Elmer Figueroa-Arce on June 28, 1968, in San Lorenzo, Puerto Rico, began his music career in 1979 as a member of the Puerto Rican boy band Los…

Chayanne

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bc8-2131-9432-9937-a0369fe50396

Find Artist

Genres

poplatin poppuerto rican poppoplatinlatinbachata

Influential: 68.72% Fanbase: 67.70% Trending: 69.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 31.42% • Very Strong

As of 2025-09-09

23,462,787

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.72% | Fanbase 67.70% | Trending 69.23% | CAREER STAGE: MAINSTREAM

Biography

Chayanne, born Elmer Figueroa-Arce on June 28, 1968, in San Lorenzo, Puerto Rico, began his music career in 1979 as a member of the Puerto Rican boy band Los Chicos. After the group disbanded in 1984, Chayanne launched a successful solo career with albums like Chayanne Es Mi Nombre (1984) and Sangre Latina (1986). He achieved commercial success with his eponymous albums in 1988 and 1989, earning a Grammy nomination for Best Latin Pop Performance.

Throughout the years, Chayanne released a series of hit albums, including Tiempo de Vals (1990), Provocame (1992), and Sincero (2003), which topped the Latin Albums chart and garnered a Grammy nomination. He is known for his passionate ballads and has sold over 30 million albums worldwide. In addition to his music career, Chayanne has also ventured into acting, appearing in television shows and films. His most recent album, Bailemos Otra Vez, released in October 2023, reached the Top 25 in the U.S. and topped various Latin music charts.

Report Date: 2025-09-09

Chayanne performs best with fans in the 18-24 range, concentrated in MEXICO, ARGENTINA, PERU. Audience composition is heavily female (56%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 159,900 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward El Corte Ingles, Univision, Falabella, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Chayanne is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chayanne score 0.28% — Low bucket.

Brand: El Corte InglesBrand: UnivisionBrand: Falabella

Followers:23,462,787

Engagements:65,811

Rate:0.3%

Posts:2,747

Avg Likes:63,483

Avg Comments:2,287

Avg Views:182,983

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,462,787 · Engagements 65,811 · Rate 0.3% Posts 2,747 · Views 182,983 · Avg Likes 63,483 · Avg Comments 2,287 · Avg Views 182,983	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 32% 35-44: 13% 45-64: 6%	Largest: 18-24 (45%); next: 25-34 (32%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	MEXICO (15%) ARGENTINA (12%) PERU (11%) ECUADOR (8%) UNITED STATES (8%)	Top regions: MEXICO (15%), ARGENTINA (12%), PERU (11%)
Platform Engagement	Instagram: 41,152 avg likes/post · Tiktok: 159,900 avg views/post · Youtube: 23,083 avg views/post	Best reach: Tiktok 159,900 avg views; best engagement: Instagram 41,152 avg likes

Top Brand Affinities

El Corte Ingles

Score: 31.42

Univision

Score: 19.38

Falabella

Score: 14.89

Oysho

Score: 13.36

Cafecito

Score: 10.33

Movistar

Score: 10.24

Suavecito

Score: 7.45

VidaSana

Score: 6.02

Stradivarius

Score: 5.24

Loewe

Score: 5.03

Amway

Score: 4.66

Pull&Bear

Score: 4.64

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Top Brand Affinities

Brand	Category	Score
El Corte Ingles		31.42
Univision		19.38
Falabella		14.89
Oysho		13.36
Cafecito		10.33
Movistar		10.24
Suavecito		7.45
VidaSana		6.02
Stradivarius		5.24
Loewe		5.03
Amway		4.66
Pull&Bear		4.64
Iberostar Hotels & Resorts		4.32
Pfizer		3.97
Primark		3.74
Bershka		3.46
Tupperware Brands		3.33
Herbalife		3.18
Mary Kay		2.57
Ferrero		2.46
Pantone Inc		2.25
Carrefour		2.22
Transformers		2.07
Pixar		2.00
Michael Kors		1.75
SWAROVSKI		1.61
SheInside		1.55
shein		1.52
Marvel		1.46
Airbnb		1.44
NYX Cosmetics		1.42
Pandora		1.37
Reebok		1.25
Mitsubishi Motors		1.24
Sephora		1.24
Walt Disney		1.20
Guess		1.16
L'Oréal Paris		1.11
Mitsubishi		1.11
OREO		1.11
Converse		1.10
Universal		1.09
IKEA		1.08
Prada		1.07
Coca-Cola		0.97
Lego		0.95
Vogue		0.94
Calvin Klein		0.93
Red Bull		0.91
musical.ly		0.90