Chase Shakur, an Atlanta-born artist, aims to revolutionize R&B with his latest project, "it’s not you, it’s me". Drawing from a deep understanding of Southern musical traditions, including hip-hop, funk, soul, pop, and R&B, Shakur blends these influences to create a forward-thinking sound rooted in Black culture. The album serves as a captivating exploration of life post-toxic relationship, showcasing Shakur's vulnerability and resilience.

After making the bold decision to pursue music full-time and leaving school, Shakur faced housing instability but found solace in collaborative relationships with fellow producers and songwriters. Together, they formed the Forever N September collective, shaping the distinct sound of "it’s not you, it’s me". The project reflects Shakur's journey, highlighting his perseverance and unwavering commitment to redefining the music landscape.