Chase Rice

Chase Rice

Country: US | Gender: male

Influence: 65.84% Fanbase: 56.50% Trending: 70.51% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lilly Pulitzer • 22.14% • Very Strong

As of 2025-09-09

2,187,643

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:18:02 UTC

Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Biography

Chase Rice is a prominent figure in the Nashville music scene, having sold over 2.6 million albums and amassed more than 2.8 billion streams. His upcoming independent album, Go Down Singin’, set for release on September 20, showcases his evolving sound that reflects personal experiences and influences, with recent singles like “Fireside” and “Haw River” offering a glimpse into his musical direction. Rice's previous releases, including the critically acclaimed I Hate Cowboys & All Dogs Go To Hell and the successful three-part project, The Album, have solidified his position in the industry.

Rice's career highlights include the Platinum-certified hits “Drinkin’ Beer. Talkin’ God. Amen.” and “Eyes On You,” the latter reaching No. 1 on the charts. His albums Lambs & Lions and Ignite the Night have also seen commercial success, with multiple Platinum-certified tracks and top chart positions. With a loyal fan base and a string of hit songs, Chase Rice continues to push boundaries and captivate audiences with his distinctive voice and authentic storytelling.

Chase Rice Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Chase Rice engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, NIGERIA, CANADA. The fan base skews heavily female (59%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (18,250 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Lilly Pulitzer, Ariat, Miller Lite, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Chase Rice score 0.42%Low bucket.
Brand: Lilly PulitzerBrand: AriatBrand: Miller Lite
Followers:2,187,643
Engagements:9,098
Rate:0.4%
Posts:1,962
Views:21,760
Avg Likes:8,278
Avg Comments:1,123
Avg Views:21,760

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,187,643 · Engagements 9,098 · Rate 0.4%
Posts 1,962 · Views 21,760 · Avg Likes 8,278 · Avg Comments 1,123 · Avg Views 21,760
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 32%
35-44: 14%
45-64: 7%
Largest: 18-24 (42%); next: 25-34 (32%)
Gender Split Female: 59%
Male: 41%
Non-binary/Other: 0%
Skews female (59%)
Top Countries UNITED STATES (76%)
NIGERIA (8%)
CANADA (6%)
UNITED KINGDOM (4%)
AUSTRALIA (1%)
Top regions: UNITED STATES (76%), NIGERIA (8%), CANADA (6%)
Platform Engagement Instagram: 6,769 avg likes/post · Tiktok: 18,250 avg views/post · Youtube: 3,510 avg views/post Best reach: Tiktok 18,250 avg views; best engagement: Instagram 6,769 avg likes

Top Brand Affinities

Lilly Pulitzer
Score: 22.14
Ariat
Score: 21.90
Miller Lite
Score: 17.66
Houston Livestock Show and Rodeo
Score: 16.12
Barstool Sports
Score: 12.79
Margaritaville
Score: 10.18
Bud Light
Score: 10.07
Gillette
Score: 9.30
Busch
Score: 9.01
Coors
Score: 8.89
Carhartt
Score: 8.30
Influenster
Score: 7.90
Brand Category Score
Lilly Pulitzer 22.14
Ariat 21.90
Miller Lite 17.66
Houston Livestock Show and Rodeo 16.12
Barstool Sports 12.79
Margaritaville 10.18
Bud Light 10.07
Gillette 9.30
Busch 9.01
Coors 8.89
Carhartt 8.30
Influenster 7.90
Amazon Music 7.58
GMC 7.48
MamaBear 7.30
Kroger 6.50
iHeartRadio Music Awards 6.47
Publix 6.44
Verizon 6.33
The Home Depot 6.13
Free People 5.89
Budweiser 5.66
NHL 5.47
Kate Spade 5.47
Chick-fil-A 5.23
Lululemon Athletica 5.07
Steve Madden 5.03
NORDSTROM 4.96
Jeep 4.77
American Eagle 4.67
ESPN 4.66
Target 4.61
Holden 4.51
OLD NAVY 4.51
BarkBox 4.49
Under Armour 4.46
Hurley 4.41
Abercrombie & Fitch 4.13
Billabong 4.11
Redken 4.09
Bentley 4.04
Walmart 3.97
Heinz 3.96
NBC 3.82
FedEx 3.74
Jack Daniels 3.65
NFL 3.57
Sunnies Studios 3.43
Showtime 3.41
Chrysler 3.30

Official Profiles

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Artist: Chase Rice

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-12 03:30 UTC Chase Rice First Arena City of Elmira, United States
2025-12-13 03:00 UTC Chase Rice Anthology City of Rochester, United States
2025-12-13 19:00 UTC Chase Rice Jimmy's Famous Seafood Baltimore, United States

Trending Artist