Chase Rice Brand Affinity ranks highest Lilly Pulitzer at 22.14% . Very Strong. Score DMDB 65.84% | Fanbase 56.50%

Chase Rice — country artist from US.

Chase Rice is a prominent figure in the Nashville music scene, having sold over 2.6 million albums and amassed more than 2.8 billion streams. His upcoming…

Chase Rice

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-f9cc-2546-b979-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Influential: 65.84% Fanbase: 56.50% Trending: 70.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lilly Pulitzer • 22.14% • Very Strong

As of 2025-09-09

2,187,643

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.84% | Fanbase 56.50% | Trending 70.51% | CAREER STAGE: MAINSTREAM

Biography

Chase Rice is a prominent figure in the Nashville music scene, having sold over 2.6 million albums and amassed more than 2.8 billion streams. His upcoming independent album, Go Down Singin’, set for release on September 20, showcases his evolving sound that reflects personal experiences and influences, with recent singles like “Fireside” and “Haw River” offering a glimpse into his musical direction. Rice's previous releases, including the critically acclaimed I Hate Cowboys & All Dogs Go To Hell and the successful three-part project, The Album, have solidified his position in the industry.

Rice's career highlights include the Platinum-certified hits “Drinkin’ Beer. Talkin’ God. Amen.” and “Eyes On You,” the latter reaching No. 1 on the charts. His albums Lambs & Lions and Ignite the Night have also seen commercial success, with multiple Platinum-certified tracks and top chart positions. With a loyal fan base and a string of hit songs, Chase Rice continues to push boundaries and captivate audiences with his distinctive voice and authentic storytelling.

Report Date: 2025-09-09

Chase Rice engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, NIGERIA, CANADA. The fan base skews heavily female (59%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (18,250 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Lilly Pulitzer, Ariat, Miller Lite, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chase Rice score 0.42% — Low bucket.

Brand: Lilly PulitzerBrand: AriatBrand: Miller Lite

Followers:2,187,643

Engagements:9,098

Rate:0.4%

Posts:1,962

Avg Likes:8,278

Avg Comments:1,123

Avg Views:21,760

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,187,643 · Engagements 9,098 · Rate 0.4% Posts 1,962 · Views 21,760 · Avg Likes 8,278 · Avg Comments 1,123 · Avg Views 21,760	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 32% 35-44: 14% 45-64: 7%	Largest: 18-24 (42%); next: 25-34 (32%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (76%) NIGERIA (8%) CANADA (6%) UNITED KINGDOM (4%) AUSTRALIA (1%)	Top regions: UNITED STATES (76%), NIGERIA (8%), CANADA (6%)
Platform Engagement	Instagram: 6,769 avg likes/post · Tiktok: 18,250 avg views/post · Youtube: 3,510 avg views/post	Best reach: Tiktok 18,250 avg views; best engagement: Instagram 6,769 avg likes

Top Brand Affinities

Lilly Pulitzer

Score: 22.14

Ariat

Score: 21.90

Miller Lite

Score: 17.66

Houston Livestock Show and Rodeo

Score: 16.12

Barstool Sports

Score: 12.79

Margaritaville

Score: 10.18

Bud Light

Score: 10.07

Gillette

Score: 9.30

Busch

Score: 9.01

Coors

Score: 8.89

Carhartt

Score: 8.30

Influenster

Score: 7.90

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Top Brand Affinities

Brand	Category	Score
Lilly Pulitzer		22.14
Ariat		21.90
Miller Lite		17.66
Houston Livestock Show and Rodeo		16.12
Barstool Sports		12.79
Margaritaville		10.18
Bud Light		10.07
Gillette		9.30
Busch		9.01
Coors		8.89
Carhartt		8.30
Influenster		7.90
Amazon Music		7.58
GMC		7.48
MamaBear		7.30
Kroger		6.50
iHeartRadio Music Awards		6.47
Publix		6.44
Verizon		6.33
The Home Depot		6.13
Free People		5.89
Budweiser		5.66
NHL		5.47
Kate Spade		5.47
Chick-fil-A		5.23
Lululemon Athletica		5.07
Steve Madden		5.03
NORDSTROM		4.96
Jeep		4.77
American Eagle		4.67
ESPN		4.66
Target		4.61
Holden		4.51
OLD NAVY		4.51
BarkBox		4.49
Under Armour		4.46
Hurley		4.41
Abercrombie & Fitch		4.13
Billabong		4.11
Redken		4.09
Bentley		4.04
Walmart		3.97
Heinz		3.96
NBC		3.82
FedEx		3.74
Jack Daniels		3.65
NFL		3.57
Sunnies Studios		3.43
Showtime		3.41
Chrysler		3.30