charlieonnafriday
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
4,403,973
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-12-07 16:55:32 UTC
Genres
Biography
charlieonnafriday draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, INDIA. The skew is male-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 46,800 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Amazon Music, Barstool Sports, SoundCloud makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,403,973 · Engagements 18,151 · Rate 0.4% Posts 1,268 · Views 60,229 · Avg Likes 17,832 · Avg Comments 334 · Avg Views 60,229 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 30% 13-17: 11% 35-44: 7% |
Largest: 18-24 (50%); next: 25-34 (30%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (48%) NIGERIA (8%) INDIA (5%) CANADA (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (48%), NIGERIA (8%), INDIA (5%) |
| Platform Engagement | Instagram: 14,314 avg likes/post · Tiktok: 46,800 avg views/post · Youtube: 13,429 avg views/post | Best reach: Tiktok 46,800 avg views; best engagement: Instagram 14,314 avg likes |
Top Brand Affinities
Amazon Music
Barstool Sports
SoundCloud
Pro Tools
Beats Electronics
Ableton
Champion
Spotify Music
iHeartRadio Music Awards
Carhartt
ESPN
American Eagle
| Brand | Category | Score |
|---|---|---|
| Amazon Music | Entertainment & Media | 14.45 |
| Barstool Sports | Entertainment & Media | 11.37 |
| SoundCloud | Entertainment & Media | 10.94 |
| Pro Tools | Tools, DIY & Garden | 9.64 |
| Beats Electronics | Audio & Music Gear | 8.46 |
| Ableton | Audio & Music Gear | 8.26 |
| Champion | Apparel & Fashion | 6.74 |
| Spotify Music | Entertainment & Media | 6.43 |
| iHeartRadio Music Awards | Entertainment | 6.40 |
| Carhartt | Apparel & Fashion | 6.34 |
| ESPN | Entertainment & Media | 5.76 |
| American Eagle | Apparel & Fashion | 5.21 |
| Busch | Beverages | 5.17 |
| Lululemon Athletica | Apparel & Fashion | 5.09 |
| Gillette | Beauty & Personal Care | 4.99 |
| Coors | Alcoholic Beverages | 4.88 |
| Bud Light | Alcoholic Beverages | 4.69 |
| Coachella | Apparel & Fashion | 4.66 |
| Kodak | Cameras & Photography | 4.44 |
| Lollapalooza | Entertainment | 4.02 |
| Urban Outfitters | Apparel & Fashion | 3.58 |
| Hennessy | Alcoholic Beverages | 3.56 |
| Heinz | Food & Snacks | 3.52 |
| Verizon | Telecom & Internet Services | 3.46 |
| Gymshark | Apparel & Fashion | 3.36 |
| NBC | Entertainment & Media | 3.09 |
| Monster Beverage | Beverages | 3.03 |
| NFL | Sports & Outdoors | 2.98 |
| Hollister Co | Apparel & Fashion | 2.89 |
| Paramount Pictures | Entertainment & Media | 2.79 |
| Budweiser | Beverages | 2.62 |
| Los Angeles Lakers | Sports & Outdoors | 2.61 |
| Bentley | Automotive | 2.56 |
| shein | Apparel & Fashion | 2.53 |
| Supreme | Apparel & Fashion | 2.49 |
| NBA | Sports & Outdoors | 2.48 |
| NHL | Sports & Outdoors | 2.34 |
| Under Armour | Apparel & Fashion | 2.30 |
| Chrysler | Automotive | 2.29 |
| Philips | Consumer Electronics | 2.27 |
| MTV | Entertainment | 2.26 |
| Timberland | Apparel & Fashion | 2.25 |
| Target | Apparel | 2.23 |
| WWE | Entertainment | 2.18 |
| SheInside | Apparel & Fashion | 2.03 |
| Nickelodeon | Entertainment | 2.02 |
| Dodge | Automotive | 2.02 |
| Forever 21 | Apparel & Fashion | 1.99 |
| Tesla Motors | Automotive | 1.99 |
| Walmart | E-commerce & Marketplaces | 1.99 |
Official Profiles
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LoginArtist: charlieonnafriday
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
