Charlie Zaa
Genres
poplatin poppoplatinlatintropicalrancherabolero
Influential: 55.79%
Fanbase: 31.73%
Trending: 67.82%
Report Date: 2025-08-16
0
Total Streams
1,268,683
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 55.79% |
Fanbase 31.73% |
Trending 67.82% |
CAREER STAGE: MID_LEVEL
Biography
Colombian singer Charlie Zaa is a celebrated Latin pop artist known for his interpretations of boleros, bachatas, and salsas, drawing sold-out crowds in Latin America and the U.S. His accidental start in music led to a successful solo career with hits like Sentimientos and Ciego de Amor. Despite personal struggles, Zaa's return to the music scene in 2010 with De Bohemia saw chart-topping success and a revitalized passion for his craft, leading to subsequent albums like Mi Mejor Regalo and Celebracion, showcasing his unique blend of bolero and bachata.
Zaa's journey from imitating his father to becoming an acclaimed artist is marked by chart-topping albums, Latin Grammy nominations, and successful tours across the Americas. Overcoming personal challenges, Zaa's dedication to his music shines through in his diverse discography, which includes heartfelt tributes to legendary artists like Orlando Contreras and Joan Sebastian. With a dedicated fan base and a dynamic sound that fuses traditional Latin genres with a modern twist, Zaa continues to captivate audiences with his timeless music and passionate performances.
Zaa's journey from imitating his father to becoming an acclaimed artist is marked by chart-topping albums, Latin Grammy nominations, and successful tours across the Americas. Overcoming personal challenges, Zaa's dedication to his music shines through in his diverse discography, which includes heartfelt tributes to legendary artists like Orlando Contreras and Joan Sebastian. With a dedicated fan base and a dynamic sound that fuses traditional Latin genres with a modern twist, Zaa continues to captivate audiences with his timeless music and passionate performances.
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Report Date: 2025-08-16
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Charlie Zaa score
0.01% — Low bucket.
Brand: Univision
Brand: Bodytech
Brand: Amazon Music
Product: Merchandise (apparel, accessories)
Product: Exclusive concert tickets
Product: VIP meet-and-greet packages
Followers:1,268,683
Engagements:174
Rate:0.0%
Posts:663
Views:4,813
Avg Likes:157
Avg Comments:75
Avg Views:4,813
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,268,683 · Engagements 174 · Rate 0.0% Posts 663 · Views 4,813 · Avg Likes 157 · Avg Comments 75 · Avg Views 4,813 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 38% 18-24: 31% 35-44: 16% 45-64: 12% |
Largest: 25-34 (38%); next: 18-24 (31%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
MEXICO (24%) UNITED STATES (13%) COLOMBIA (12%) PERU (9%) VENEZUELA (7%) |
Top regions: MEXICO (24%), UNITED STATES (13%), COLOMBIA (12%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 4,813 avg views/post | Best reach: Youtube 4,813 avg views; best engagement: Youtube 157 avg likes |
Top Brand Affinities
Univision
Entertainment & Media
Score: 42.76
Bodytech
Health & Wellness
Score: 15.67
Amazon Music
Entertainment & Media
Score: 14.75
American Airlines
Travel & Hospitality
Score: 13.20
Movistar
Telecom & Internet Services
Score: 13.04
Cafecito
Food & Snacks
Score: 12.42
LATAM
Travel & Hospitality
Score: 8.16
Pro Tools
Tools, DIY & Garden
Score: 7.27
Neutrogena
Beauty & Personal Care
Score: 6.49
VidaSana
Health & Wellness
Score: 5.68
Amway
Beauty & Personal Care
Score: 5.17
Suavecito
Beauty & Personal Care
Score: 5.12
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Exclusive concert tickets
- VIP meet-and-greet packages
- Music streaming subscriptions
- Collaborative playlists on Spotify
- Music-themed mobile apps
- Personalized fan experiences
- Digital music downloads
Marketing Angles
- Highlight his Latin roots and cultural heritage
- Emphasize emotional storytelling in his music
- Leverage nostalgia with classic boleros and bachatas
- Engage fans through interactive social media campaigns
- Promote collaborations with other Latin artists
- Utilize user-generated content to showcase fan experiences
Content Themes
- Behind-the-scenes of music creation
- Live performance snippets
- Fan shoutouts and testimonials
- Cultural insights into Latin music
- Music tutorials or challenges
- Personal stories and struggles in music
Partnership Brands
- Univision
- Amazon Music
- Spotify
- Coca-Cola
- Heineken
- American Airlines
- Movistar
- Gatorade
- Netflix
- iHeartRadio
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Univision | Entertainment & Media | 42.76 |
| Bodytech | Health & Wellness | 15.67 |
| Amazon Music | Entertainment & Media | 14.75 |
| American Airlines | Travel & Hospitality | 13.20 |
| Movistar | Telecom & Internet Services | 13.04 |
| Cafecito | Food & Snacks | 12.42 |
| LATAM | Travel & Hospitality | 8.16 |
| Pro Tools | Tools, DIY & Garden | 7.27 |
| Neutrogena | Beauty & Personal Care | 6.49 |
| VidaSana | Health & Wellness | 5.68 |
| Amway | Beauty & Personal Care | 5.17 |
| Suavecito | Beauty & Personal Care | 5.12 |
| iHeartRadio Music Awards | Entertainment | 4.33 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 4.05 |
| Gatorade | Beverages | 3.97 |
| Herbalife | Health & Wellness | 2.99 |
| Hot Wheels | Toys & Games | 2.65 |
| LEGOLAND | Toys & Games | 2.27 |
| Pepsi | Beverages | 2.25 |
| Spotify Music | Entertainment & Media | 2.24 |
| Bellagio | Travel & Hospitality | 1.95 |
| Pic Collage | Software, Apps & SaaS | 1.90 |
| Pixar | Entertainment | 1.85 |
| Pandora | Jewelry & Watches | 1.56 |
| Forever 21 | Apparel & Fashion | 1.52 |
| Sony | Consumer Electronics | 1.46 |
| Coca-Cola | Beverages | 1.43 |
| Microsoft | Technology | 1.37 |
| NFL | Sports & Outdoors | 1.36 |
| SheInside | Apparel & Fashion | 1.34 |
| musical.ly | Entertainment & Media | 1.31 |
| Guess | Apparel & Fashion | 1.24 |
| Versace | Apparel & Fashion | 1.23 |
| Los Angeles Lakers | Sports & Outdoors | 1.23 |
| Hyundai | Automotive | 1.22 |
| Heineken | Alcoholic Beverages | 1.21 |
| shein | Apparel & Fashion | 1.14 |
| Huawei | Mobile Phones & Accessories | 1.14 |
| Walt Disney | Entertainment | 1.12 |
| Universal | Entertainment | 1.11 |
| UFC | Sports & Outdoors | 1.11 |
| Paypal | Finance, Banking & Insurance | 1.07 |
| FIFA | Gaming & Esports (Software/Titles) | 1.06 |
| Vogue | Apparel & Fashion | 1.02 |
| Reebok | Apparel & Fashion | 1.02 |
| Anastasia Beverly Hills | Beauty & Personal Care | 1.01 |
| Netflix | Entertainment & Media | 1.01 |
| FashionNova | Apparel & Fashion | 0.99 |
| Prada | Apparel & Fashion | 0.97 |
| Marvel Entertainment | Entertainment | 0.92 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |