Charlie Zaa

Charlie Zaa — pop artist from CO.

Colombian singer Charlie Zaa is a celebrated Latin pop artist known for his interpretations of boleros, bachatas, and salsas, drawing sold-out crowds in Latin…

Influence: 55.79% Fanbase: 31.73% Trending: 67.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 42.76% • Very Strong

As of 2025-08-16

1,268,683

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-08 20:15:24 UTC

Genres

poplatin poppoplatinlatintropicalrancherabolero

Biography

Colombian singer Charlie Zaa is a celebrated Latin pop artist known for his interpretations of boleros, bachatas, and salsas, drawing sold-out crowds in Latin America and the U.S. His accidental start in music led to a successful solo career with hits like Sentimientos and Ciego de Amor. Despite personal struggles, Zaa's return to the music scene in 2010 with De Bohemia saw chart-topping success and a revitalized passion for his craft, leading to subsequent albums like Mi Mejor Regalo and Celebracion, showcasing his unique blend of bolero and bachata.

Zaa's journey from imitating his father to becoming an acclaimed artist is marked by chart-topping albums, Latin Grammy nominations, and successful tours across the Americas. Overcoming personal challenges, Zaa's dedication to his music shines through in his diverse discography, which includes heartfelt tributes to legendary artists like Orlando Contreras and Joan Sebastian. With a dedicated fan base and a dynamic sound that fuses traditional Latin genres with a modern twist, Zaa continues to captivate audiences with his timeless music and passionate performances.

Top Brand Affinities

Report Date: 2025-08-16

Charlie Zaa connects with 25-34 & 18-24 audiences and shows durable traction across MEXICO, UNITED STATES, COLOMBIA. With a heavily male (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 4,813 avg views per post; Youtube adds dependable engagement depth. Overlap with Univision, Bodytech, Amazon Music highlights near-term opportunities in Merchandise (apparel, accessories), Exclusive concert tickets, VIP meet-and-greet packages. The throughline is simple: Charlie Zaa moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Charlie Zaa score 0.01% — Low bucket.

Brand: UnivisionBrand: BodytechBrand: Amazon Music Product: Merchandise (apparel, accessories)Product: Exclusive concert ticketsProduct: VIP meet-and-greet packages

Followers:1,268,683

Engagements:174

Rate:0.0%

Posts:663

Avg Likes:157

Avg Comments:75

Avg Views:4,813

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,268,683 · Engagements 174 · Rate 0.0% Posts 663 · Views 4,813 · Avg Likes 157 · Avg Comments 75 · Avg Views 4,813	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 31% 35-44: 16% 45-64: 12%	Largest: 25-34 (38%); next: 18-24 (31%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	MEXICO (24%) UNITED STATES (13%) COLOMBIA (12%) PERU (9%) VENEZUELA (7%)	Top regions: MEXICO (24%), UNITED STATES (13%), COLOMBIA (12%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 4,813 avg views/post	Best reach: Youtube 4,813 avg views; best engagement: Youtube 157 avg likes

Top Brand Affinities

Univision

Entertainment & Media

Score: 42.76

Bodytech

Health & Wellness

Score: 15.67

Amazon Music

Entertainment & Media

Score: 14.75

American Airlines

Travel & Hospitality

Score: 13.20

Movistar

Telecom & Internet Services

Score: 13.04

Cafecito

Food & Snacks

Score: 12.42

LATAM

Travel & Hospitality

Score: 8.16

Pro Tools

Tools, DIY & Garden

Score: 7.27

Neutrogena

Beauty & Personal Care

Score: 6.49

VidaSana

Health & Wellness

Score: 5.68

Amway

Beauty & Personal Care

Score: 5.17

Suavecito

Beauty & Personal Care

Score: 5.12

Recommendations

Products & Services

Merchandise (apparel, accessories)
Exclusive concert tickets
VIP meet-and-greet packages
Music streaming subscriptions
Collaborative playlists on Spotify
Music-themed mobile apps
Personalized fan experiences
Digital music downloads

Marketing Angles

Highlight his Latin roots and cultural heritage
Emphasize emotional storytelling in his music
Leverage nostalgia with classic boleros and bachatas
Engage fans through interactive social media campaigns
Promote collaborations with other Latin artists
Utilize user-generated content to showcase fan experiences

Content Themes

Behind-the-scenes of music creation
Live performance snippets
Fan shoutouts and testimonials
Cultural insights into Latin music
Music tutorials or challenges
Personal stories and struggles in music

Partnership Brands

Univision
Amazon Music
Spotify
Coca-Cola
Heineken
American Airlines
Movistar
Gatorade
Netflix
iHeartRadio

Brand	Category	Score
Univision	Entertainment & Media	42.76
Bodytech	Health & Wellness	15.67
Amazon Music	Entertainment & Media	14.75
American Airlines	Travel & Hospitality	13.20
Movistar	Telecom & Internet Services	13.04
Cafecito	Food & Snacks	12.42
LATAM	Travel & Hospitality	8.16
Pro Tools	Tools, DIY & Garden	7.27
Neutrogena	Beauty & Personal Care	6.49
VidaSana	Health & Wellness	5.68
Amway	Beauty & Personal Care	5.17
Suavecito	Beauty & Personal Care	5.12
iHeartRadio Music Awards	Entertainment	4.33
Iberostar Hotels & Resorts	Travel & Hospitality	4.05
Gatorade	Beverages	3.97
Herbalife	Health & Wellness	2.99
Hot Wheels	Toys & Games	2.65
LEGOLAND	Toys & Games	2.27
Pepsi	Beverages	2.25
Spotify Music	Entertainment & Media	2.24
Bellagio	Travel & Hospitality	1.95
Pic Collage	Software, Apps & SaaS	1.90
Pixar	Entertainment	1.85
Pandora	Jewelry & Watches	1.56
Forever 21	Apparel & Fashion	1.52
Sony	Consumer Electronics	1.46
Coca-Cola	Beverages	1.43
Microsoft	Technology	1.37
NFL	Sports & Outdoors	1.36
SheInside	Apparel & Fashion	1.34
musical.ly	Entertainment & Media	1.31
Guess	Apparel & Fashion	1.24
Versace	Apparel & Fashion	1.23
Los Angeles Lakers	Sports & Outdoors	1.23
Hyundai	Automotive	1.22
Heineken	Alcoholic Beverages	1.21
shein	Apparel & Fashion	1.14
Huawei	Mobile Phones & Accessories	1.14
Walt Disney	Entertainment	1.12
Universal	Entertainment	1.11
UFC	Sports & Outdoors	1.11
Paypal	Finance, Banking & Insurance	1.07
FIFA	Gaming & Esports (Software/Titles)	1.06
Vogue	Apparel & Fashion	1.02
Reebok	Apparel & Fashion	1.02
Anastasia Beverly Hills	Beauty & Personal Care	1.01
Netflix	Entertainment & Media	1.01
FashionNova	Apparel & Fashion	0.99
Prada	Apparel & Fashion	0.97
Marvel Entertainment	Entertainment	0.92