Charlie Wilson Brand Affinity ranks highest Live Nation at 25.33% . Very Strong. Score DMDB 65.15% | Fanbase 52.39%

Charlie Wilson — r&b, funk & soul artist from US.

Charlie Wilson, known for his role as the lead singer of The Gap Band, has established himself as an R&B icon with numerous hits and accolades. As a solo…

Charlie Wilson

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbc-6a99-4202-9c18-a0369fe50396

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Genres

r&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulcontemporary r&b

Influential: 65.15% Fanbase: 52.39% Trending: 71.54%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.33% • Very Strong

As of 2025-09-09

2,811,591

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.15% | Fanbase 52.39% | Trending 71.54% | CAREER STAGE: MAINSTREAM

Biography

Charlie Wilson, known for his role as the lead singer of The Gap Band, has established himself as an R&B icon with numerous hits and accolades. As a solo artist, he has achieved 11 #1 singles, received 13 Grammy nominations, and earned a BET Lifetime Achievement Award. Wilson's musical career spans decades, and his memoir "I Am Charlie Wilson" has been a best-seller.

In recent years, Charlie Wilson has continued to release music, collaborating with artists like Bruno Mars on chart-topping hits. His album "In It To Win It" produced successful singles such as "Chills" and "I'm Blessed," showcasing his versatility across different music genres. With a reputation for his soulful voice and engaging performances, Wilson remains a highly respected figure in the music industry.

Report Date: 2025-09-09

Charlie Wilson stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily female (58%), and content lands hardest on Tiktok, where posts average 29,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, WNBA, Benihana, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Charlie Wilson a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Charlie Wilson score 0.24% — Low bucket.

Brand: Live NationBrand: WNBABrand: Benihana

Followers:2,811,591

Engagements:6,834

Rate:0.2%

Posts:3,866

Avg Likes:7,160

Avg Comments:374

Avg Views:39,137

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,811,591 · Engagements 6,834 · Rate 0.2% Posts 3,866 · Views 39,137 · Avg Likes 7,160 · Avg Comments 374 · Avg Views 39,137	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 29% 35-44: 21% 45-64: 11%	Largest: 25-34 (36%); next: 18-24 (29%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (71%) BRAZIL (5%) UNITED KINGDOM (4%) CANADA (2%) NIGERIA (2%)	Top regions: UNITED STATES (71%), BRAZIL (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 4,519 avg likes/post · Tiktok: 29,700 avg views/post · Youtube: 9,437 avg views/post	Best reach: Tiktok 29,700 avg views; best engagement: Instagram 4,519 avg likes

Top Brand Affinities

Live Nation

Score: 25.33

WNBA

Score: 15.14

Benihana

Score: 13.04

Macy's

Score: 10.75

Houston Livestock Show and Rodeo

Score: 9.97

Delta

Score: 9.91

Amazon Music

Score: 8.87

iHeartRadio Music Awards

Score: 7.85

NBC

Score: 7.75

Pioneer

Score: 7.51

Steve Madden

Score: 7.38

Hennessy

Score: 6.99

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Top Brand Affinities

Brand	Category	Score
Live Nation		25.33
WNBA		15.14
Benihana		13.04
Macy's		10.75
Houston Livestock Show and Rodeo		9.97
Delta		9.91
Amazon Music		8.87
iHeartRadio Music Awards		7.85
NBC		7.75
Pioneer		7.51
Steve Madden		7.38
Hennessy		6.99
Chick-fil-A		6.89
NORDSTROM		6.32
Philips		6.08
CNN		6.05
American Airlines		5.64
ULTA Beauty		5.55
Publix		5.55
Verizon		5.50
Marriott		5.41
Coach		5.38
ESPN		5.30
OLD NAVY		5.25
Los Angeles Lakers		5.05
Alexander McQueen		5.05
Kroger		4.93
shein		4.68
boohoo		4.50
MTV		4.47
Margaritaville		4.47
NBA		4.10
FashionNova		4.04
NFL		4.03
SoundCloud		4.03
SheInside		3.93
Walmart		3.78
Forever 21		3.77
Marc Jacobs		3.75
Beats Electronics		3.72
Christian Louboutin		3.65
Uber		3.13
BALMAIN		3.10
GAP		3.02
Spotify Music		2.85
Dolce & Gabbana		2.69
ASOS		2.67
Sneakerhead		2.64
Michael Kors		2.63
Sephora		2.54