Charles Esten
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
491,240
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 22:25:29 UTC
Genres
Scores
Biography
Charles Esten resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is heavily female (68%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 43,800 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 491,240 · Engagements 1,410 · Rate 0.3% Posts 327 · Views 44,287 · Avg Likes 1,241 · Avg Comments 53 · Avg Views 44,287 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 29% 25-34: 24% 35-44: 21% 45-64: 21% |
Largest: 18-24 (29%); next: 25-34 (24%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (41%) UNITED KINGDOM (9%) BRAZIL (8%) FRANCE (7%) POLAND (5%) |
Top regions: UNITED STATES (41%), UNITED KINGDOM (9%), BRAZIL (8%) |
| Platform Engagement | Tiktok: 43,800 avg views/post · Youtube: 487 avg views/post | Best reach: Tiktok 43,800 avg views; best engagement: Tiktok 1,204 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: Charles Esten
The map shows every radio station that aired Charles Esten today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-12)
Total: 61,144
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
50,276 | 82.23% |
| [+] |
Last.fm |
10,868 | 17.77% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |