Chara

Chara — pop artist from JP.

Chara quickly rose to fame in Japan after debuting as a singer-songwriter in 1991, captivating audiences with her original music, unique persona, and bold…

Influence: 54.23% Fanbase: 39.79% Trending: 61.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 38.29% • Very Strong

As of 2025-09-09

360,771

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 18:47:52 UTC

Genres

popj-poppopasian popr&b, funk & souljapanese r&bjapanese soulrockj-rockasianshibuya-keifolk & traditionaljapanese singer-songwriter

Biography

Chara quickly rose to fame in Japan after debuting as a singer-songwriter in 1991, captivating audiences with her original music, unique persona, and bold fashion sense. Her second album, Soul Kiss, earned her the New Artist award for pop and rock music at the Japan Music Awards in 1992.

In 1996, Chara showcased her versatility by starring in the film Swallowtail Butterfly as the lead singer of the Yen Town Band, and her theme song for the movie topped the charts. Throughout her career, she has continued to influence Japanese popular culture, inspiring a generation of female musicians and maintaining a successful balance between her music career and her role as a mother to two talented children. Looking ahead to 2022, Chara is set to release her first single under Nippon Colombia titled A・O・U in November, signaling a new chapter in her musical journey.

Top Brand Affinities

Report Date: 2025-09-09

Chara performs best with fans in the 18-24 range, concentrated in JAPAN, TAIWAN, UNITED STATES. Audience composition is heavily female (56%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 7,808 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Isetan, Maison Kitsuné, Maison Margiela, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Chara is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chara score 1.85% — Moderate bucket.

Brand: IsetanBrand: Maison KitsunéBrand: Maison Margiela

Followers:360,771

Engagements:6,686

Rate:1.9%

Posts:1,416

Avg Likes:6,680

Avg Comments:46

Avg Views:7,808

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 360,771 · Engagements 6,686 · Rate 1.9% Posts 1,416 · Views 7,808 · Avg Likes 6,680 · Avg Comments 46 · Avg Views 7,808	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 35% 35-44: 11% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (35%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	JAPAN (64%) TAIWAN (10%) UNITED STATES (6%) BRAZIL (2%) CHINA (2%)	Top regions: JAPAN (64%), TAIWAN (10%), UNITED STATES (6%)
Platform Engagement	Instagram: 6,379 avg likes/post · Youtube: 7,808 avg views/post	Best reach: Youtube 7,808 avg views; best engagement: Instagram 6,379 avg likes

Top Brand Affinities

Isetan

Score: 38.29

Maison Kitsuné

Score: 24.50

Maison Margiela

Score: 23.65

Chloé

Score: 23.63

A.P.C.

Score: 20.33

Vivienne Westwood

Score: 15.16

Acne Studios

Score: 14.38

Marni

Score: 13.13

UNIQLO

Score: 12.71

Snoopy And The Peanuts Gang

Score: 10.46

Shiseido

Score: 10.42

Stella McCartney

Score: 10.37

Brand	Category	Score
Isetan		38.29
Maison Kitsuné		24.50
Maison Margiela		23.65
Chloé		23.63
A.P.C.		20.33
Vivienne Westwood		15.16
Acne Studios		14.38
Marni		13.13
UNIQLO		12.71
Snoopy And The Peanuts Gang		10.46
Shiseido		10.42
Stella McCartney		10.37
Loewe		8.09
Shake Shack		8.08
Summit Entertainment		7.97
Dr. Martens		7.47
Kiehls		7.10
Miu Miu		5.93
The North Face		5.69
UGG		5.65
Hermès		5.32
IKEA		5.25
Haribo		5.18
Stüssy		4.93
Chanel		4.72
Olympus		4.66
Converse		4.35
New Balance		4.06
Costco		4.00
Panasonic		3.98
UberEATS		3.98
Tiffany		3.90
GAP		3.80
Yves Saint Laurent		3.52
Pokemon		3.25
Lush		3.16
Lindt		3.03
Vans		3.02
KENZO		2.96
LEGOLAND		2.88
Levi's		2.80
Tiffany & Co		2.77
TOM FORD		2.59
Babybump		2.56
Christian Dior		2.53
Lego		2.52
Zara		2.52
Supreme		2.34
Star Wars		2.31
ASICS		2.24