CHANYEOL Brand Affinity ranks highest Style Nanda at 10.28% . Very Strong. Score DMDB 64.30% | Fanbase 61.45%

CHANYEOL — pop artist from KR.

CHANYEOL is a prominent member of the popular K-pop group EXO and its sub-unit EXO-SC. Since their debut in 2012, EXO has sold over 11 million albums…

CHANYEOL

Recognizable

Country: KR | Gender: male | Artist ID: 1fba3ae6-c181-11e8-98ae-525400009efb

Find Artist

Genres

popk-poppopasian pop

Influential: 64.30% Fanbase: 61.45% Trending: 65.72%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 10.28% • Very Strong

As of 2025-09-09

25,288,219

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.30% | Fanbase 61.45% | Trending 65.72% | CAREER STAGE: MAINSTREAM

Biography

CHANYEOL is a prominent member of the popular K-pop group EXO and its sub-unit EXO-SC. Since their debut in 2012, EXO has sold over 11 million albums worldwide, with their first full-length album XOXO (2013) achieving sales of 1 million copies. The album featured the hit song "Growl," establishing EXO as the first Korean artist to reach million-selling status in over a decade.

Aside from his work with EXO, CHANYEOL has been actively involved in various musical projects, including collaborations, features, and soundtrack contributions for movies, dramas, and webtoons. He has also released solo singles such as “SSFW,” “Tomorrow,” and “Good Enough,” showcasing his diverse talents and appealing qualities as an artist.

Report Date: 2025-09-09

CHANYEOL cuts through with 18-24 & 25-34 audiences and consistency across INDONESIA, PHILIPPINES, UNITED STATES. A heavily female (84%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 14,713 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Style Nanda, Innisfree, iHeartRadio Music Awards, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CHANYEOL score 2.85% — Strong bucket.

Brand: Style NandaBrand: InnisfreeBrand: iHeartRadio Music Awards

Followers:25,288,219

Engagements:720,361

Rate:2.8%

Posts:445

Avg Likes:720,261

Avg Comments:31,727

Avg Views:14,713

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,288,219 · Engagements 720,361 · Rate 2.8% Posts 445 · Views 14,713 · Avg Likes 720,261 · Avg Comments 31,727 · Avg Views 14,713	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 84% Male: 16% Non-binary/Other: 0%	Skews female (84%)
Top Countries	INDONESIA (33%) PHILIPPINES (13%) UNITED STATES (8%) CHINA (8%) THAILAND (4%)	Top regions: INDONESIA (33%), PHILIPPINES (13%), UNITED STATES (8%)
Platform Engagement	Instagram: 718,315 avg likes/post · Youtube: 14,713 avg views/post	Best reach: Youtube 14,713 avg views; best engagement: Instagram 718,315 avg likes

Top Brand Affinities

Style Nanda

Score: 10.28

Innisfree

Score: 5.82

iHeartRadio Music Awards

Score: 5.02

Shake Shack

Score: 4.00

Jollibee

Score: 3.96

KFC

Score: 3.83

Tiffany

Score: 2.91

Snoopy And The Peanuts Gang

Score: 2.37

Tesco

Score: 2.06

Tinder

Score: 1.84

Petronas

Score: 1.77

Sprite

Score: 1.63

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Top Brand Affinities

Brand	Category	Score
Style Nanda		10.28
Innisfree		5.82
iHeartRadio Music Awards		5.02
Shake Shack		4.00
Jollibee		3.96
KFC		3.83
Tiffany		2.91
Snoopy And The Peanuts Gang		2.37
Tesco		2.06
Tinder		1.84
Petronas		1.77
Sprite		1.63
Forever 21		1.53
Tiffany & Co		1.51
Polaroid		1.47
BBC		1.44
UNIQLO		1.42
CBS Television Studios		1.41
Pokemon Go		1.40
Prada		1.31
Starbucks		1.26
Fujifilm		1.25
CBS		1.25
Maybelline		1.16
Yves Saint Laurent		1.12
Google		1.05
musical.ly		1.03
Walt Disney		0.96
Xiaomi		0.90
Pokemon		0.89
Chanel		0.89
Coca-Cola		0.87
Marvel Entertainment		0.82
McDonald's		0.81
IKEA		0.80
H&M		0.79
Samsung Group		0.76
Converse		0.74
Vans		0.72
Universal		0.70
Supreme		0.69
Nintendo		0.66
Canon		0.65
SoundCloud		0.65
Netflix		0.58
Adidas		0.56
Nike		0.54
HBO		0.53
Activision Blizzard		0.53
Marvel		0.51