CHAI
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
87,600
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:46:47 UTC
Genres
Biography
CHAI has momentum with 18-24 & 25-34 audiences—particularly in JAPAN, UNITED STATES, UNITED KINGDOM. A heavily male (59%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,463 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Fashion brands focusing on streetwear, Beauty brands promoting self-expression, Music streaming platforms signals obvious wins in Merchandise featuring unique designs, Collaborative music projects with female artists, Kawaii-themed fashion items. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 87,600 · Engagements 138 · Rate 0.2% Posts 187 · Views 4,463 · Avg Likes 137 · Avg Comments 2 · Avg Views 4,463 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 34% 35-44: 11% 13-17: 6% |
Largest: 18-24 (44%); next: 25-34 (34%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
JAPAN (41%) UNITED STATES (18%) UNITED KINGDOM (4%) FRANCE (3%) TAIWAN (3%) |
Top regions: JAPAN (41%), UNITED STATES (18%), UNITED KINGDOM (4%) |
| Platform Engagement | Youtube: 4,463 avg views/post | Best reach: Youtube 4,463 avg views; best engagement: Youtube 137 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring unique designs
- Collaborative music projects with female artists
- Kawaii-themed fashion items
- Vinyl records and special editions
- Online music lessons or workshops
- Exclusive behind-the-scenes content
- Music streaming subscriptions
- Concert tickets and VIP experiences
Marketing Angles
- Highlight the fusion of traditional and modern sounds
- Emphasize women empowerment in music
- Leverage the 'NEO kawaii' aesthetic
- Create engaging content around live performances
- Utilize social media challenges to boost engagement
- Collaborate with influencers in fashion and music
Content Themes
- Behind-the-scenes of music creation
- Fashion and style tips inspired by the band
- Fan stories and testimonials
- Cultural insights into Japanese music
- Interactive Q&A sessions with the band
- Music video teasers and previews
Partnership Brands
- Fashion brands focusing on streetwear
- Beauty brands promoting self-expression
- Music streaming platforms
- Japanese cultural merchandise stores
- Youth-oriented lifestyle brands
- Social media platforms for music sharing
- Art supplies for creative fans
- Tech brands for music production tools
- Event organizers for music festivals
- Food and beverage brands with a youthful vibe
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: CHAI
The map shows every radio station that aired CHAI today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:08:16 | Nobody Knows We Are Fun | LRT Opus | Vilnius, LT | 168 |
| 2025-08-21 08:23:10 | GAME | Radio Q | Berlin, DE | 161 |
| 2025-08-21 03:33:55 | I Can't Organizeeee | FIP POP | Paris, FR | 170 |
| 2025-08-21 01:11:06 | ACTION | Radio Raheem | Milano, IT | 200 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
