Cellar Darling
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
64,178
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 19:58:33 UTC
Genres
Scores
Biography
"The Spell" by Cellar Darling tells a modern dark fairytale through intricate, progressive folk rock, accompanied by enchanting visual art and immersive storytelling. The album showcases a mix of heavy, melodic, and classical elements, featuring the band's signature hurdy-gurdy and flute, earning them a Prog Award for Best Video in 2019 for "Insomnia."
Cellar Darling draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, FRANCE. The skew is heavily male (73%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 27,457 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Impericon, Ampeg, The Witcher makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 64,178 · Engagements 3,189 · Rate 5.0% Posts 827 · Views 27,457 · Avg Likes 3,092 · Avg Comments 134 · Avg Views 27,457 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 40% 35-44: 10% 45-64: 4% |
Largest: 25-34 (43%); next: 18-24 (40%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (12%) FRANCE (6%) GERMANY (5%) MEXICO (5%) |
Top regions: UNITED STATES (17%), BRAZIL (12%), FRANCE (6%) |
| Platform Engagement | Instagram: 1,502 avg likes/post · Youtube: 27,457 avg views/post | Best reach: Youtube 27,457 avg views; best engagement: Youtube 1,590 avg likes |
Top Brand Affinities
Impericon
Ampeg
The Witcher
Akg
Bloodborne
World of Warcraft
Sennheiser
Square Enix
Capcom
Pro Tools
Resident Evil
The Last of Us
| Brand | Category | Score |
|---|---|---|
| Impericon | 55.30 | |
| Ampeg | 27.88 | |
| The Witcher | 15.45 | |
| Akg | 14.90 | |
| Bloodborne | 14.79 | |
| World of Warcraft | 13.27 | |
| Sennheiser | 12.62 | |
| Square Enix | 10.18 | |
| Capcom | 9.94 | |
| Pro Tools | 9.79 | |
| Resident Evil | 9.73 | |
| The Last of Us | 9.09 | |
| Final Fantasy | 8.67 | |
| Tomb Raider | 8.17 | |
| Diablo | 7.56 | |
| God of War | 7.07 | |
| Fallout | 5.91 | |
| Mortal Kombat | 5.56 | |
| Jagermeister | 5.48 | |
| Spotify Music | 4.95 | |
| Kickstarter | 4.65 | |
| Jack Daniels | 4.47 | |
| Pilsner Urquell | 4.41 | |
| HBO | 4.40 | |
| Star Wars | 4.32 | |
| RAZER | 4.28 | |
| Bethesda Softworks | 4.22 | |
| Movistar | 4.03 | |
| Faber-Castell | 3.95 | |
| Omega | 3.73 | |
| League of Legends | 3.62 | |
| Monster Beverage | 3.50 | |
| Guinness | 3.46 | |
| Activision Blizzard | 3.40 | |
| Nintendo | 3.38 | |
| Ubisoft | 3.36 | |
| AMC | 3.28 | |
| PlayStation | 3.06 | |
| BBC | 2.88 | |
| Pokemon Go | 2.84 | |
| Gundam | 2.79 | |
| Columbia Pictures | 2.72 | |
| Cafecito | 2.53 | |
| Warner Bros | 2.49 | |
| Dr. Martens | 2.43 | |
| NBC | 2.41 | |
| Marvel Entertainment | 2.29 | |
| Xbox | 2.21 | |
| Lollapalooza | 2.19 | |
| Sony | 2.19 |
Official Profiles
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LoginArtist: Cellar Darling
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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