Celina Sharma

Celina Sharma — pop artist from AU.

Celina Sharma, a multi-talented artist of Australian/British nationality with Indian, Italian, and Maltese heritage, made history in 2019 as the youngest ever…

Influential: 58.50% Fanbase: 44.42% Trending: 65.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Selfridges • 12.20% • Very Strong

As of 2025-09-08

3,290,527

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:48:56 UTC

Genres

poppopindie pop

Biography

Celina Sharma, a multi-talented artist of Australian/British nationality with Indian, Italian, and Maltese heritage, made history in 2019 as the youngest ever BBC Future Sound recipient. At just 17 years old, she gained widespread acclaim with her debut single "Lean On" featuring Emiway Bantai, amassing over 100 million streams globally and achieving Double Platinum status in India. Her EP "CECE" further solidified her rise to fame, garnering over 200 million streams worldwide and earning spots on major radio playlists such as BBC Radio 1 and KISS FM, while also gracing stages at renowned festivals like Reading and Wireless.

Since her explosive debut, Celina has quickly amassed a devoted audience, boasting a total of 3.7 million followers and establishing herself as one of the UK's most promising rising stars. With a strong presence on social media platforms like TikTok (2.2 million followers) and YouTube (485k subscribers), along with successful TV appearances on networks such as CBBC and MTV, Celina continues to captivate audiences with her undeniable talent and infectious energy.

Top Brand Affinities

Report Date: 2025-09-08

Celina Sharma reaches 18-24 & 25-34 audiences concentrated in INDIA, FRANCE, BANGLADESH. The demographic tilt is heavily male (88%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 20,600 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Selfridges, Armani Exchange, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Celina Sharma score 0.07% — Low bucket.

Brand: SelfridgesBrand: Armani ExchangeBrand: Amazon Music

Followers:3,290,527

Engagements:2,458

Rate:0.1%

Posts:1,865

Avg Likes:2,108

Avg Comments:212

Avg Views:25,992

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,290,527 · Engagements 2,458 · Rate 0.1% Posts 1,865 · Views 25,992 · Avg Likes 2,108 · Avg Comments 212 · Avg Views 25,992	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 29% 13-17: 7% 35-44: 2%	Largest: 18-24 (61%); next: 25-34 (29%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	INDIA (79%) FRANCE (4%) BANGLADESH (4%) PAKISTAN (4%) NEPAL (4%)	Top regions: INDIA (79%), FRANCE (4%), BANGLADESH (4%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 20,600 avg views/post · Youtube: 5,392 avg views/post	Best reach: Tiktok 20,600 avg views; best engagement: Tiktok 1,796 avg likes

Top Brand Affinities

Selfridges

Score: 12.20

Armani Exchange

Score: 11.33

Amazon Music

Score: 10.42

River Island

Score: 8.68

Hugo Boss

Score: 7.96

Harrods

Score: 7.94

Grey Goose

Score: 7.62

boohoo

Score: 6.69

Pioneer

Score: 6.36

Bajaj

Score: 6.15

Emporio Armani

Score: 6.05

Maybach

Score: 5.61

Brand	Category	Score
Selfridges		12.20
Armani Exchange		11.33
Amazon Music		10.42
River Island		8.68
Hugo Boss		7.96
Harrods		7.94
Grey Goose		7.62
boohoo		6.69
Pioneer		6.36
Bajaj		6.15
Emporio Armani		6.05
Maybach		5.61
Infiniti		5.58
Haima		5.56
Superdry		5.29
Aston Martin		5.21
G-shock		4.76
Mahindra		4.65
Ableton		4.43
MTV		4.33
ASOS		4.28
BALMAIN		4.06
NARS Cosmetics		3.84
NHL		3.55
Christian Louboutin		3.55
KTM		3.54
Snapseed		3.47
Dolce & Gabbana		3.45
Fenty beauty		3.32
McLaren		3.22
TOM FORD		3.12
Beats Electronics		2.93
Puma		2.91
Tomorrowland		2.89
Huda Beauty		2.85
Great Wall		2.75
Bugatti		2.73
Hennessy		2.71
NBC		2.68
Rover		2.65
Kylie Cosmetics		2.64
Ray-Ban		2.52
Transformers		2.48
Bellagio		2.47
Guess		2.46
Primark		2.44
Scion		2.41
musical.ly		2.36
Levi's		2.35
Travelgram		2.31