Cécile McLorin Salvant
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
154,501
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:29:37 UTC
Genres
Biography
Salvant's discography reflects her evolution as an artist, from her U.S. debut album WomanChild to the experimental Ghost Song and Mélusine. With a distinctive voice and exceptional storytelling ability, Salvant continues to captivate audiences with her emotive performances and innovative interpretations of both well-known and obscure songs, solidifying her reputation as a leading figure in contemporary jazz music.
Cécile McLorin Salvant connects with 25-34 & 45-64 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a male-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 117,497 avg views per post; Youtube adds dependable engagement depth. Overlap with Het Concertgebouw, MOOG, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Cécile McLorin Salvant moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 154,501 · Engagements 2,135 · Rate 1.4% Posts 1,928 · Views 120,719 · Avg Likes 2,043 · Avg Comments 88 · Avg Views 120,719 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 45-64: 23% 35-44: 21% 18-24: 17% |
Largest: 25-34 (36%); next: 45-64 (23%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (32%) BRAZIL (8%) CANADA (6%) FRANCE (6%) SPAIN (5%) |
Top regions: UNITED STATES (32%), BRAZIL (8%), CANADA (6%) |
| Platform Engagement | Instagram: 830 avg likes/post · Tiktok: 3,222 avg views/post · Youtube: 117,497 avg views/post | Best reach: Youtube 117,497 avg views; best engagement: Youtube 928 avg likes |
Top Brand Affinities
Het Concertgebouw
MOOG
Amazon Music
Ableton
Pro Tools
Akai
Schwartz's
Sennheiser
Spotify Music
Delta
Kickstarter
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Het Concertgebouw | Entertainment | 214.41 |
| MOOG | Automotive | 34.26 |
| Amazon Music | Entertainment & Media | 18.59 |
| Ableton | Audio & Music Gear | 16.09 |
| Pro Tools | Tools, DIY & Garden | 12.72 |
| Akai | Consumer Electronics | 12.34 |
| Schwartz's | Food & Snacks | 11.85 |
| Sennheiser | Audio & Music Gear | 9.70 |
| Spotify Music | Entertainment & Media | 7.73 |
| Delta | Automotive | 7.62 |
| Kickstarter | E-commerce & Marketplaces | 7.14 |
| Tate Modern | Entertainment & Media | 6.80 |
| Paramount Pictures | Entertainment & Media | 6.79 |
| NBC | Entertainment & Media | 6.57 |
| Amstel | Beverages | 6.02 |
| Pixar | Entertainment | 5.29 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 4.38 |
| iHeartRadio Music Awards | Entertainment | 4.35 |
| Leica | Cameras & Photography | 4.31 |
| Oculus | Technology | 4.17 |
| Beats Electronics | Audio & Music Gear | 4.13 |
| SoundCloud | Entertainment & Media | 4.02 |
| CNN | Entertainment & Media | 3.97 |
| Summit Entertainment | Entertainment | 3.64 |
| Showtime | Entertainment | 3.53 |
| Skoda | Automotive | 2.91 |
| Kodak | Cameras & Photography | 2.88 |
| Emporium | Apparel & Fashion | 2.67 |
| Philips | Consumer Electronics | 2.52 |
| Yamaha | Consumer Electronics | 2.49 |
| Airbnb | Travel & Hospitality | 2.40 |
| Fujifilm | Cameras & Photography | 2.37 |
| Vogue | Apparel & Fashion | 2.37 |
| BBC | Apparel & Fashion | 2.36 |
| Polaroid | Cameras & Photography | 2.29 |
| Garnier | Beauty & Personal Care | 2.24 |
| Fenty beauty | Beauty & Personal Care | 2.12 |
| The Olympic Games | Sports & Outdoors | 2.10 |
| Cafecito | Food & Snacks | 2.05 |
| Coachella | Apparel & Fashion | 2.04 |
| Aperol | Alcoholic Beverages | 1.97 |
| Tiffany & Co | Jewelry & Watches | 1.96 |
| Amazon | E-commerce & Marketplaces | 1.94 |
| Paypal | Finance, Banking & Insurance | 1.94 |
| Target | Apparel | 1.89 |
| CBS | Entertainment & Media | 1.84 |
| Sunnies Studios | Apparel & Fashion | 1.82 |
| musical.ly | Entertainment & Media | 1.81 |
| ASOS | Apparel & Fashion | 1.78 |
| Warner Bros | Entertainment | 1.71 |
Official Profiles
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LoginArtist: Cécile McLorin Salvant
The map shows every radio station that aired Cécile McLorin Salvant today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-19)
Total: 322,130
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
219,282 | 68.07% |
| [+] |
Last.fm |
102,848 | 31.93% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:56:11 | La vie en rose (feat. Cécile McLorin Salvant) | Raadio Kuku | Tallinn, EE | 222 |
| 2025-08-21 04:45:52 | One Step Ahead | Kulturradio rbb | Berlin, DE | 119 |
| 2025-08-21 04:07:06 | Oh Snap | Radio X | Basel, CH | 246 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
