CeCe Winans
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,226,086
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:55 UTC
Genres
Biography
Her influence extends beyond the gospel genre, impacting a generation of vocalists with her remarkable career spanning multiple awards and chart-topping successes.
CeCe Winans keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily female (67%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 56,814 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with T.J. Maxx, Rapha, CNN supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,226,086 · Engagements 11,847 · Rate 0.4% Posts 2,519 · Views 78,014 · Avg Likes 11,275 · Avg Comments 271 · Avg Views 78,014 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 35-44: 23% 18-24: 21% 45-64: 12% |
Largest: 25-34 (42%); next: 35-44 (23%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (60%) BRAZIL (5%) UNITED KINGDOM (5%) SOUTH AFRICA (3%) CANADA (3%) |
Top regions: UNITED STATES (60%), BRAZIL (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 8,390 avg likes/post · Tiktok: 21,200 avg views/post · Youtube: 56,814 avg views/post | Best reach: Youtube 56,814 avg views; best engagement: Instagram 8,390 avg likes |
Top Brand Affinities
T.J. Maxx
Rapha
CNN
Marshalls
Steve Madden
NBC
FOX
Chick-fil-A
Macy's
Kroger
iHeartRadio Music Awards
Publix
| Brand | Category | Score |
|---|---|---|
| T.J. Maxx | 8.36 | |
| Rapha | 8.03 | |
| CNN | 6.95 | |
| Marshalls | 6.64 | |
| Steve Madden | 6.54 | |
| NBC | 6.43 | |
| FOX | 6.21 | |
| Chick-fil-A | 5.81 | |
| Macy's | 5.75 | |
| Kroger | 5.36 | |
| iHeartRadio Music Awards | 5.23 | |
| Publix | 5.17 | |
| HomeGoods | 4.65 | |
| NORDSTROM | 4.51 | |
| Paramount Pictures | 4.13 | |
| OLD NAVY | 3.92 | |
| Verizon | 3.88 | |
| FashionNova | 3.44 | |
| Bethesda Softworks | 3.40 | |
| Fenty beauty | 3.31 | |
| Target | 3.22 | |
| ESPN | 3.22 | |
| Philips | 3.19 | |
| Walmart | 3.05 | |
| PetSmart | 2.67 | |
| Amazon | 2.61 | |
| shein | 2.59 | |
| Hennessy | 2.58 | |
| Tiffany & Co | 2.53 | |
| MTV | 2.52 | |
| Mary Kay | 2.50 | |
| Costco | 2.31 | |
| NFL | 2.31 | |
| Paypal | 2.25 | |
| Los Angeles Lakers | 2.23 | |
| Spotify Music | 2.21 | |
| Busch | 2.19 | |
| SheInside | 2.08 | |
| ASOS | 1.90 | |
| NBA | 1.86 | |
| Forever 21 | 1.77 | |
| Michael Kors | 1.74 | |
| The Olympic Games | 1.72 | |
| Beats Electronics | 1.66 | |
| Showtime | 1.56 | |
| Sephora | 1.48 | |
| CBS | 1.46 | |
| Cadillac | 1.46 | |
| Vogue | 1.43 | |
| NYX Cosmetics | 1.38 |
Official Profiles
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LoginArtist: CeCe Winans
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | CeCe Winans, Michael W. Smith, Amy Grant | Chaifetz Arena | St. Louis, United States | |
| 2025-12-11 03:00 UTC | CeCe Winans | Austin City Limits Live at the Moody Theater | Austin, United States | |
| 2025-12-12 03:00 UTC | CeCe Winans | Texas Trust CU Theatre | Grand Prairie, United States | |
| 2025-12-13 03:00 UTC | CeCe Winans | Smart Financial Centre at Sugar Land | Sugar Land, United States | |
| 2025-12-14 03:00 UTC | CeCe Winans | Temple Baptist Church | Hattiesburg, United States | |
| 2025-12-18 03:00 UTC | CeCe Winans | Boch Center | Boston, United States | |
| 2025-12-19 03:00 UTC | CeCe Winans | The Met Philadelphia | Philadelphia, United States | |
| 2025-12-20 04:00 UTC | CeCe Winans | New Jersey Performing Arts Center | Newark, United States | |
| 2025-12-21 04:00 UTC | CeCe Winans, Colin Mochrie | New Jersey Performing Arts Center | Newark, United States | |
| 2026-03-30 01:30 UTC | Cece Winans | Grand Ole Opry House | Nashville, United States | |
| 2026-03-30 02:30 UTC | CeCe Winans (Official) | Grand Ole Opry House | Nashville, United States | |
| 2026-03-31 02:30 UTC | CeCe Winans | Grand Ole Opry House | Nashville, United States |
