CeCe Winans Brand Affinity ranks highest T.J. Maxx at 8.36% . Very Strong. Score DMDB 67.82% | Fanbase 51.90%

CeCe Winans — spirituals artist from US.

CeCe Winans, a highly accomplished gospel artist, has solidified her position as a prominent figure in modern music history. She has made significant…

CeCe Winans

Recognizable

Country: US | Gender: female | Artist ID: 11e81bce-6d72-0dd0-9f61-a0369fe50396

Find Artist

Genres

spiritualschristiangospelchristian music

Influential: 67.82% Fanbase: 51.90% Trending: 75.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

T.J. Maxx • 8.36% • Very Strong

As of 2025-09-09

3,226,086

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.82% | Fanbase 51.90% | Trending 75.79% | CAREER STAGE: MAINSTREAM

Biography

CeCe Winans, a highly accomplished gospel artist, has solidified her position as a prominent figure in modern music history. She has made significant contributions to the industry both as a solo artist and in collaboration with her brother BeBe. Winans has been recognized for her achievements with inductions into various music halls of fame and accolades such as NAACP Image Awards and Soul Train Awards. With over 5 million albums sold in the US, she has consistently topped the Gospel charts and achieved crossover success with hits like "Count On Me," a duet with Whitney Houston from the 'Waiting To Exhale' soundtrack.

Her influence extends beyond the gospel genre, impacting a generation of vocalists with her remarkable career spanning multiple awards and chart-topping successes.

Report Date: 2025-09-09

CeCe Winans keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily female (67%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 56,814 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with T.J. Maxx, Rapha, CNN supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CeCe Winans score 0.37% — Low bucket.

Brand: T.J. MaxxBrand: RaphaBrand: CNN

Followers:3,226,086

Engagements:11,847

Rate:0.4%

Posts:2,519

Avg Likes:11,275

Avg Comments:271

Avg Views:78,014

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,226,086 · Engagements 11,847 · Rate 0.4% Posts 2,519 · Views 78,014 · Avg Likes 11,275 · Avg Comments 271 · Avg Views 78,014	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 23% 18-24: 21% 45-64: 12%	Largest: 25-34 (42%); next: 35-44 (23%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (60%) BRAZIL (5%) UNITED KINGDOM (5%) SOUTH AFRICA (3%) CANADA (3%)	Top regions: UNITED STATES (60%), BRAZIL (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 8,390 avg likes/post · Tiktok: 21,200 avg views/post · Youtube: 56,814 avg views/post	Best reach: Youtube 56,814 avg views; best engagement: Instagram 8,390 avg likes

Top Brand Affinities

T.J. Maxx

Score: 8.36

Rapha

Score: 8.03

CNN

Score: 6.95

Marshalls

Score: 6.64

Steve Madden

Score: 6.54

NBC

Score: 6.43

FOX

Score: 6.21

Chick-fil-A

Score: 5.81

Macy's

Score: 5.75

Kroger

Score: 5.36

iHeartRadio Music Awards

Score: 5.23

Publix

Score: 5.17

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Top Brand Affinities

Brand	Category	Score
T.J. Maxx		8.36
Rapha		8.03
CNN		6.95
Marshalls		6.64
Steve Madden		6.54
NBC		6.43
FOX		6.21
Chick-fil-A		5.81
Macy's		5.75
Kroger		5.36
iHeartRadio Music Awards		5.23
Publix		5.17
HomeGoods		4.65
NORDSTROM		4.51
Paramount Pictures		4.13
OLD NAVY		3.92
Verizon		3.88
FashionNova		3.44
Bethesda Softworks		3.40
Fenty beauty		3.31
Target		3.22
ESPN		3.22
Philips		3.19
Walmart		3.05
PetSmart		2.67
Amazon		2.61
shein		2.59
Hennessy		2.58
Tiffany & Co		2.53
MTV		2.52
Mary Kay		2.50
Costco		2.31
NFL		2.31
Paypal		2.25
Los Angeles Lakers		2.23
Spotify Music		2.21
Busch		2.19
SheInside		2.08
ASOS		1.90
NBA		1.86
Forever 21		1.77
Michael Kors		1.74
The Olympic Games		1.72
Beats Electronics		1.66
Showtime		1.56
Sephora		1.48
CBS		1.46
Cadillac		1.46
Vogue		1.43
NYX Cosmetics		1.38