CDQ

CDQ

Country: NG | Gender: male

Influence: 53.63% Fanbase: 36.84% Trending: 62.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 25.25% • Very Strong

As of 2025-09-14

2,406,350

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-10-08 18:44:25 UTC

Genres

popafropopnigerian pophip-hop & rapnigerian hip hopothersworldwide

Biography

CDQ, born Sodiq Abubakar Yusuf on May 6, is a Nigerian hip-hop artist known for hits like "Indomie" and "Nowo E Soke", with the former propelling his career in the Nigerian music scene and the latter earning him his first award at the 2016 Nigerian Music Video Awards. Signed to No Struggle No Success Entertainment, CDQ's style includes rapping in Yoruba and incorporating signature ad-libs like "Woss Wobi."

CDQ Marketing Affinity & Brand Fit Data

Report Date: 2025-09-14

CDQ stands out with 25-34 & 18-24 audiences across NIGERIA, UNITED STATES, FRANCE. The profile is heavily male (82%), and content lands hardest on Tiktok, where posts average 7,389 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Airtel, A.P.C., Pioneer, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes CDQ a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist CDQ score 2.31%Strong bucket.
Brand: AirtelBrand: A.P.C.Brand: Pioneer
Followers:2,406,350
Engagements:55,478
Rate:2.3%
Posts:1,056
Views:10,257
Avg Likes:55,397
Avg Comments:327
Avg Views:10,257

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,406,350 · Engagements 55,478 · Rate 2.3%
Posts 1,056 · Views 10,257 · Avg Likes 55,397 · Avg Comments 327 · Avg Views 10,257
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 50%
18-24: 40%
35-44: 6%
13-17: 3%
Largest: 25-34 (50%); next: 18-24 (40%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries NIGERIA (22%)
UNITED STATES (17%)
FRANCE (8%)
ITALY (7%)
UNITED KINGDOM (7%)
Top regions: NIGERIA (22%), UNITED STATES (17%), FRANCE (8%)
Platform Engagement Instagram: 54,558 avg likes/post · Tiktok: 7,389 avg views/post · Youtube: 2,868 avg views/post Best reach: Tiktok 7,389 avg views; best engagement: Instagram 54,558 avg likes

Top Brand Affinities

Airtel
Score: 25.25
A.P.C.
Score: 17.70
Pioneer
Score: 15.37
Amazon Music
Score: 9.79
Hennessy
Score: 7.78
T.G.I. Friday's
Score: 6.11
Jameson
Score: 5.92
CNN
Score: 5.62
FOREX
Score: 4.67
MTV
Score: 4.39
Hublot
Score: 4.13
Comedy Central
Score: 3.85
Brand Category Score
Airtel 25.25
A.P.C. 17.70
Pioneer 15.37
Amazon Music 9.79
Hennessy 7.78
T.G.I. Friday's 6.11
Jameson 5.92
CNN 5.62
FOREX 4.67
MTV 4.39
Hublot 4.13
Comedy Central 3.85
FashionNova 3.82
Pepsi 3.18
Monster Beverage 3.01
Timberland 2.96
SoundCloud 2.83
musical.ly 2.75
Fendi 2.67
Balenciaga 2.44
Kodak 2.43
Versace 2.41
Intel 2.29
Budweiser 2.08
Nokia 1.99
Dolce & Gabbana 1.91
FIFA 1.88
Lexus 1.83
Burberry 1.81
BBC 1.72
Paramount Pictures 1.68
Guinness 1.65
Bugatti 1.65
Rolex 1.61
Gucci 1.52
Beats Electronics 1.45
Paypal 1.31
GIVENCHY 1.28
Bentley 1.24
Ray-Ban 1.22
Heineken 1.22
Vogue 1.20
Puma 1.19
H&M 1.15
WWE 1.15
New Balance 1.14
Cartier 1.07
NBA 1.01
Mercedes-Benz 0.98
Toyota 0.98

Official Profiles

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Artist: CDQ

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 03:07:01 Mon Bebe Soundcity FM Lagos Lagos, NG 152

Popularity (2025-10-07)

Platform%
No data.

Trending Artist