Cazwell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
199,449
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:54:53 UTC
Genres
Scores
Biography
After establishing himself in the music world with catchy tracks and bold visuals, Cazwell continues to make waves in the industry. His move to Los Angeles marked a shift towards music that authentically reflects his identity, leading to the success of singles like "Loose Wrists" and projects under his new label, Snow Cone. With a growing online presence and a commitment to LGBTQ representation, Cazwell's upcoming releases promise to deliver more of his signature infectious beats and unapologetic style, keeping fans eagerly anticipating his new music this summer.
Cazwell stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily male (87%), and content lands hardest on Youtube, where posts average 120,423 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Grindr, Jeremy Scott, Sugarpill Cosmetics, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Cazwell a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 199,449 · Engagements 3,142 · Rate 1.6% Posts 3,071 · Views 120,423 · Avg Likes 3,029 · Avg Comments 158 · Avg Views 120,423 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 34% 35-44: 13% 45-64: 5% |
Largest: 25-34 (45%); next: 18-24 (34%) |
| Gender Split |
Female: 13% Male: 87% Non-binary/Other: 0% |
Skews male (87%) |
| Top Countries |
UNITED STATES (40%) BRAZIL (13%) MEXICO (7%) UNITED KINGDOM (5%) CANADA (3%) |
Top regions: UNITED STATES (40%), BRAZIL (13%), MEXICO (7%) |
| Platform Engagement | Instagram: 401 avg likes/post · Youtube: 120,423 avg views/post | Best reach: Youtube 120,423 avg views; best engagement: Youtube 2,628 avg likes |
Top Brand Affinities
Grindr
Jeremy Scott
Sugarpill Cosmetics
Oribe
Jean Paul Gaultier
Wilton
HBO Max
Delta
JetSetter
Barbie
Alexander McQueen
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Grindr | 81.65 | |
| Jeremy Scott | 34.61 | |
| Sugarpill Cosmetics | 26.60 | |
| Oribe | 19.95 | |
| Jean Paul Gaultier | 17.65 | |
| Wilton | 12.53 | |
| HBO Max | 12.19 | |
| Delta | 9.47 | |
| JetSetter | 9.46 | |
| Barbie | 9.45 | |
| Alexander McQueen | 8.96 | |
| Maison Margiela | 8.80 | |
| KARL LAGERFELD | 8.27 | |
| MATTEL | 7.94 | |
| TOM FORD | 7.57 | |
| Vogue | 7.23 | |
| Vauxhall | 6.85 | |
| Versace | 6.64 | |
| MTV | 6.63 | |
| Macy's | 6.63 | |
| Moschino | 6.51 | |
| Hot Topic | 6.47 | |
| Showtime | 6.35 | |
| CNN | 6.20 | |
| Walgreens | 5.99 | |
| Vivienne Westwood | 5.97 | |
| Martini | 5.47 | |
| Power Rangers | 5.43 | |
| ASOS | 5.33 | |
| Dsquared | 5.21 | |
| NBC | 5.10 | |
| Pfizer | 5.02 | |
| Marc Jacobs | 4.87 | |
| Wella | 4.73 | |
| Taco Bell | 4.71 | |
| NORDSTROM | 4.55 | |
| Dolce & Gabbana | 4.53 | |
| American Airlines | 4.52 | |
| Steve Madden | 4.43 | |
| Redken | 4.43 | |
| Oculus | 4.42 | |
| Loewe | 4.35 | |
| Fenty beauty | 4.28 | |
| Summit Entertainment | 4.26 | |
| Coach | 4.21 | |
| Coachella | 4.18 | |
| Mortal Kombat | 4.16 | |
| BALMAIN | 4.16 | |
| Calvin Klein | 4.01 | |
| Verizon | 3.90 |
Official Profiles
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LoginArtist: Cazwell
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-02)
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