Caylee Hammack
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
284,287
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-04 10:50:29 UTC
Genres
Scores
Biography
Through her standout vocals and genre-bending approach, Caylee Hammack continues to carve her own path in the music industry, earning accolades such as an ACM Award and recognition as an Artist to Watch. With each track on Bed of Roses, Hammack weaves a tapestry of storytelling that showcases her evolution as an artist and her commitment to creating music that is both heartfelt and authentic. This album is a testament to Hammack's dedication to cultivating her own artistic vision and staying true to her roots while exploring new sonic territories.
Caylee Hammack speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, NIGERIA, UNITED KINGDOM. Composition is heavily female (68%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,779 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ariat, Live Nation, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 284,287 · Engagements 684 · Rate 0.2% Posts 2,346 · Views 3,217 · Avg Likes 662 · Avg Comments 28 · Avg Views 3,217 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 32% 35-44: 15% 45-64: 12% |
Largest: 18-24 (37%); next: 25-34 (32%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (64%) NIGERIA (5%) UNITED KINGDOM (5%) CANADA (4%) INDIA (4%) |
Top regions: UNITED STATES (64%), NIGERIA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 412 avg likes/post · Tiktok: 1,779 avg views/post · Youtube: 1,438 avg views/post | Best reach: Tiktok 1,779 avg views; best engagement: Instagram 412 avg likes |
Top Brand Affinities
Ariat
Live Nation
Amazon Music
Dancing with the Stars
Miller Lite
iHeartRadio Music Awards
Nasty Gal
Barstool Sports
Coors
Houston Livestock Show and Rodeo
NBC
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Ariat | 27.80 | |
| Live Nation | 23.62 | |
| Amazon Music | 18.87 | |
| Dancing with the Stars | 18.10 | |
| Miller Lite | 16.01 | |
| iHeartRadio Music Awards | 15.21 | |
| Nasty Gal | 13.22 | |
| Barstool Sports | 12.84 | |
| Coors | 11.44 | |
| Houston Livestock Show and Rodeo | 11.36 | |
| NBC | 11.32 | |
| Margaritaville | 11.10 | |
| Kroger | 11.09 | |
| Gillette | 10.46 | |
| Free People | 10.40 | |
| Bud Light | 9.86 | |
| Anthropologie | 9.24 | |
| Delta | 9.13 | |
| Sennheiser | 8.85 | |
| Influenster | 8.47 | |
| Chick-fil-A | 8.31 | |
| Target | 7.50 | |
| Verizon | 7.23 | |
| Redken | 7.21 | |
| MamaBear | 7.18 | |
| T.J. Maxx | 7.11 | |
| Busch | 7.04 | |
| Carhartt | 6.51 | |
| Publix | 6.40 | |
| Jameson | 6.00 | |
| Walgreens | 5.81 | |
| Macy's | 5.60 | |
| Reese's | 5.44 | |
| NHL | 5.28 | |
| Spotify Music | 5.20 | |
| ULTA Beauty | 5.04 | |
| Taco Bell | 4.98 | |
| Walmart | 4.84 | |
| Steve Madden | 4.79 | |
| The Home Depot | 4.51 | |
| Bentley | 4.46 | |
| Abercrombie & Fitch | 4.41 | |
| Budweiser | 4.38 | |
| NORDSTROM | 4.22 | |
| Jack Daniels | 4.06 | |
| Lululemon Athletica | 4.04 | |
| American Eagle | 4.00 | |
| Heinz | 3.93 | |
| Kickstarter | 3.93 | |
| OLD NAVY | 3.87 |
Official Profiles
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LoginArtist: Caylee Hammack
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:29:03 | Family Tree | Chris Country Radio | York, GB | 193 |
| 2025-08-21 00:09:07 | How Long | Chris Country Radio | York, GB | 234 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |