Cautious Clay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
83,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:01:51 UTC
Genres
Scores
Biography
Cautious Clay is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily male (58%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,904 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 83,000 · Engagements 177 · Rate 0.2% Posts 665 · Views 8,545 · Avg Likes 161 · Avg Comments 9 · Avg Views 8,545 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 36% 35-44: 8% 13-17: 6% |
Largest: 18-24 (47%); next: 25-34 (36%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (50%) PHILIPPINES (4%) BRAZIL (4%) INDIA (4%) CANADA (3%) |
Top regions: UNITED STATES (50%), PHILIPPINES (4%), BRAZIL (4%) |
| Platform Engagement | Tiktok: 641 avg views/post · Youtube: 7,904 avg views/post | Best reach: Youtube 7,904 avg views; best engagement: Youtube 93 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Cautious Clay
The map shows every radio station that aired Cautious Clay today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-23)
Total: 1,861,069
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,195,929 | 64.26% |
| [+] |
Last.fm |
493,684 | 26.53% |
| [+] |
Yandex |
69,147 | 3.72% |
| [+] |
Audiomack |
66,570 | 3.58% |
| [+] |
Pandora |
35,739 | 1.92% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:19:27 | Dying in the Subtlety | Rádio Radar | Lisbon, PT | 137 |
| 2025-08-21 09:19:25 | Dying in the Subtlety | XHQRO-FM [Radar 107.5] | Queretaro, QT, MX | 134 |
| 2025-08-21 08:19:11 | Renegade (feat. Cautious Clay) | Maxximum | Paris, FR | 144 |
| 2025-08-21 07:57:48 | Promises (9am) | Top FM | Porto, PT | 169 |
| 2025-08-21 07:30:36 | No Champagne (6am) | The Coffee House | Washington, D.C., US | 154 |
| 2025-08-21 07:11:44 | Promises (9am) | KUTX | Leander, US | 170 |
| 2025-08-21 07:09:00 | Puffer | KAFA | Colorado Spring, CO, US | 146 |
| 2025-08-21 06:40:35 | Renegade (feat. Cautious Clay) | MEUSE FM | Verdun, FR | 184 |
| 2025-08-21 05:29:13 | Tokyo Lift (5am) | FIP Nouveautés | Paris, FR | 142 |
| 2025-08-21 04:19:02 | Tokyo Lift (5am) | Jazz Radio Nouveautés Soul | Paris, FR | 141 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |