Cautious Clay

Cautious Clay — pop artist from US.

I am a musician and music producer based in Brooklyn, NY, bringing words to life through my work.

Influence: 60.68% Fanbase: 43.01% Trending: 69.51% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

83,000

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-28 20:55:39 UTC

Genres

poppopnyc popr&b, funk & soulalternative r&bchill r&bindie r&br&b/soulcontemporary r&b

Biography

I am a musician and music producer based in Brooklyn, NY, bringing words to life through my work.

Top Brand Affinities

Report Date: 2025-08-15

Cautious Clay is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily male (58%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,904 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cautious Clay score 0.21% — Low bucket.

Followers:83,000

Engagements:177

Rate:0.2%

Posts:665

Avg Likes:161

Avg Comments:9

Avg Views:8,545

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 83,000 · Engagements 177 · Rate 0.2% Posts 665 · Views 8,545 · Avg Likes 161 · Avg Comments 9 · Avg Views 8,545	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 8% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (50%) PHILIPPINES (4%) BRAZIL (4%) INDIA (4%) CANADA (3%)	Top regions: UNITED STATES (50%), PHILIPPINES (4%), BRAZIL (4%)
Platform Engagement	Tiktok: 641 avg views/post · Youtube: 7,904 avg views/post	Best reach: Youtube 7,904 avg views; best engagement: Youtube 93 avg likes