Cassper Nyovest Brand Affinity ranks highest Standard Bank at 225.72% . Very Strong. Score DMDB 60.07% | Fanbase 51.24%

Cassper Nyovest — pop artist from ZA.

Cassper Nyovest, born Refiloe Maele Phoolo in 1990, discovered his passion for rapping at the age of 12, leading him to drop out of school at 16 to pursue a…

Cassper Nyovest

Recognizable

Country: ZA | Gender: male | Artist ID: 11e81bc2-ca68-931c-af88-a0369fe50396

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Genres

popafropopsouth african popalternativesouth african alternativehip-hop & raphip-hop/rapsouth african hip hopsouth african trapelectronicamapianoafricangqomafro soul

Influential: 60.07% Fanbase: 51.24% Trending: 64.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 225.72% • Very Strong

As of 2025-09-09

9,696,739

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.07% | Fanbase 51.24% | Trending 64.48% | CAREER STAGE: MAINSTREAM

Biography

Cassper Nyovest, born Refiloe Maele Phoolo in 1990, discovered his passion for rapping at the age of 12, leading him to drop out of school at 16 to pursue a music career. After catching the attention of Motswako rapper HHP, Nyovest collaborated with him on an album and joined him on tour, gradually gaining recognition in the music industry. In 2014, he released his debut solo album, Tsholofelo, which became a major success in South Africa, leading to an expanded Platinum Edition release the following year. The album's popularity propelled Nyovest to stardom, with sold-out shows and industry accolades, culminating in the release of his second album, Thuto, in May 2017.

Report Date: 2025-09-09

Cassper Nyovest maintains consistent pull among 25-34 & 18-24 audiences across SOUTH AFRICA, UNITED STATES, KENYA. The audience leans heavily male (79%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 289,700 avg views per post; Tiktok functions as the community touchpoint. Affinity with Standard Bank, Woolworths, Ellesse makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cassper Nyovest score 0.49% — Low bucket.

Brand: Standard BankBrand: WoolworthsBrand: Ellesse

Followers:9,696,739

Engagements:47,791

Rate:0.5%

Posts:7,925

Avg Likes:45,994

Avg Comments:914

Avg Views:303,544

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,696,739 · Engagements 47,791 · Rate 0.5% Posts 7,925 · Views 303,544 · Avg Likes 45,994 · Avg Comments 914 · Avg Views 303,544	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 45% 35-44: 5% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (45%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	SOUTH AFRICA (59%) UNITED STATES (8%) KENYA (5%) ZIMBABWE (5%) TANZANIA (3%)	Top regions: SOUTH AFRICA (59%), UNITED STATES (8%), KENYA (5%)
Platform Engagement	Instagram: 13,630 avg likes/post · Tiktok: 289,700 avg views/post · Youtube: 13,844 avg views/post	Best reach: Tiktok 289,700 avg views; best engagement: Tiktok 31,700 avg likes

Top Brand Affinities

Standard Bank

Score: 225.72

Woolworths

Score: 23.52

Ellesse

Score: 21.66

Hennessey

Score: 18.48

Champion

Score: 12.74

Colgate

Score: 8.16

Hennessy

Score: 7.88

Jagermeister

Score: 6.94

Pioneer

Score: 6.78

Emporio Armani

Score: 5.64

Kappa

Score: 5.38

Timberland

Score: 4.99

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Top Brand Affinities

Brand	Category	Score
Standard Bank		225.72
Woolworths		23.52
Ellesse		21.66
Hennessey		18.48
Champion		12.74
Colgate		8.16
Hennessy		7.88
Jagermeister		6.94
Pioneer		6.78
Emporio Armani		5.64
Kappa		5.38
Timberland		4.99
FOREX		4.54
Herbalife		3.92
New Balance		3.41
Dr. Martens		3.41
MTV		3.34
Sprite		3.23
SoundCloud		2.79
Emporium		2.67
Versace		2.58
shein		2.53
Reebok		2.34
Huawei		2.33
Lacoste		2.30
Under Armour		2.16
FashionNova		2.05
SheInside		1.99
Heineken		1.89
Dolce & Gabbana		1.87
Nike		1.87
Rolex		1.73
Puma		1.72
Sneakerhead		1.70
The North Face		1.67
H&M		1.61
Calvin Klein		1.58
Adidas		1.55
Yves Saint Laurent		1.53
Polo Ralph Lauren		1.52
Beats Electronics		1.47
Supreme		1.31
Coca-Cola		1.27
Balenciaga		1.24
Christian Dior		1.23
Zara		1.23
Converse		1.22
Vans		1.22
Mercedes-Benz		1.18
Gucci		1.13