Cassie Brand Affinity ranks highest MISSGUIDED at 16.76% . Very Strong. Score DMDB 66.34% | Fanbase 56.88%

Cassie — pop artist from US.

Cassie, born Casandra Elizabeth Ventura, is an American singer, dancer, actress, and model known for blending pop, R&B, and hip-hop influences. Raised in a…

Cassie

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc1-6538-9074-8ff9-a0369fe50396

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Genres

popdance poppost-teen poppophip popmainstream popr&b, funk & soulr&burban contemporaryr&b/soulcontemporary r&bhip-hop & rappop rap

Influential: 66.34% Fanbase: 56.88% Trending: 71.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MISSGUIDED • 16.76% • Very Strong

As of 2025-09-09

10,933,543

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.34% | Fanbase 56.88% | Trending 71.08% | CAREER STAGE: MAINSTREAM

Biography

Cassie, born Casandra Elizabeth Ventura, is an American singer, dancer, actress, and model known for blending pop, R&B, and hip-hop influences. Raised in a multicultural family, she began her music career after being discovered by producer Ryan Leslie. Her debut single "Me & U" achieved platinum certification and peaked at number three on the singles chart. Cassie released her self-titled debut album in 2006, which reached the Top Three on the U.S. and U.K. R&B/hip-hop charts.

In the years following her debut album, Cassie released several collaborative singles and made her movie debut in Step Up 2: The Streets. In 2013, she returned with a new sound on her mixtape RockaByeBaby, showcasing a darker and more mature style. Cassie has continued to release music, including singles like "Love a Loser" with G-Eazy in 2017 and a series of tracks starting from 2019.

Report Date: 2025-09-09

Cassie reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily female (66%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 41,843 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to MISSGUIDED, Nasty Gal, REVOLVE suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cassie score 3.55% — Very Strong bucket.

Brand: MISSGUIDEDBrand: Nasty GalBrand: REVOLVE

Followers:10,933,543

Engagements:388,384

Rate:3.6%

Posts:220

Avg Likes:388,316

Avg Comments:4,843

Avg Views:41,843

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,933,543 · Engagements 388,384 · Rate 3.6% Posts 220 · Views 41,843 · Avg Likes 388,316 · Avg Comments 4,843 · Avg Views 41,843	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 35-44: 6% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (41%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (4%) FRANCE (4%)	Top regions: UNITED STATES (41%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 387,182 avg likes/post · Youtube: 41,843 avg views/post	Best reach: Youtube 41,843 avg views; best engagement: Instagram 387,182 avg likes

Top Brand Affinities

MISSGUIDED

Score: 16.76

Nasty Gal

Score: 13.57

REVOLVE

Score: 13.08

Shea Moisture

Score: 12.83

JACQUEMUS

Score: 12.37

Coach

Score: 9.49

Marshalls

Score: 7.55

Free People

Score: 7.39

Glossier

Score: 7.03

boohoo

Score: 6.74

Fenty beauty

Score: 6.60

FashionNova

Score: 6.57

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Top Brand Affinities

Brand	Category	Score
MISSGUIDED		16.76
Nasty Gal		13.57
REVOLVE		13.08
Shea Moisture		12.83
JACQUEMUS		12.37
Coach		9.49
Marshalls		7.55
Free People		7.39
Glossier		7.03
boohoo		6.74
Fenty beauty		6.60
FashionNova		6.57
Hennessy		6.49
Macy's		6.20
Urban Outfitters		6.05
Milani Cosmetics		5.70
OLD NAVY		5.58
Estee Lauder		5.50
Jimmy Choo		5.49
Loewe		5.48
Calzedonia		5.45
OOTD Magazine		5.44
Vivienne Westwood		5.28
NORDSTROM		5.07
Steve Madden		4.99
Anthropologie		4.95
Verizon		4.82
UGG		4.78
Miu Miu		4.68
Pull&Bear		4.65
Smashbox		4.65
BH Cosmetics		4.60
Kylie Cosmetics		4.38
Bershka		4.31
TOM FORD		4.21
Clinique		4.21
Kate Spade		4.20
Dr. Martens		3.99
ASOS		3.96
NARS Cosmetics		3.88
Abercrombie & Fitch		3.73
Versace		3.72
BALMAIN		3.67
Ferragamo		3.66
Anastasia Beverly Hills		3.62
Primark		3.59
Stradivarius		3.56
Kiko		3.55
American Eagle		3.51
MTV		3.49