Cassandra Wilson

Cassandra Wilson

Country: US | Gender: female

Influential: 57.02% Fanbase: 34.75% Trending: 68.16%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 26.60% • Very Strong

As of 2025-09-09

6,733

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 21:10:23 UTC

Genres

popadult standardspopmainstream popjazz & standardsjazzvocal jazzcontemporary vocal jazzjazz fusionsmooth jazz

Scores

Score: DMDB 57.00% | Fanbase 34.80% | Trending 68.20% | CAREER STAGE: MID_LEVEL

Biography

Cassandra Wilson, a renowned jazz vocalist hailing from Mississippi, has made a name for herself with her distinctive voice and genre-defying approach to music. Influenced by jazz legends like Betty Carter and Nina Simone, Wilson's career took off in the late '80s with the M-Base Collective, showcasing her individualistic style. While she excels in interpreting jazz standards, Wilson also shines in reimagining songs from various genres, earning her multiple Grammy Awards and critical acclaim for albums like New Moon Daughter and Loverly. Her versatile talents have led to collaborations with esteemed musicians such as Dave Holland and the Roots, solidifying her status as a jazz icon.

Born in Jackson, Mississippi, in 1955, Wilson's musical journey began at a young age, nurtured by her education-focused family. After honing her skills on the piano and guitar, she delved into folk songwriting and jazz vocals, eventually catching the attention of jazz elders in New Orleans. Relocating to New York City, Wilson became a prominent figure in the jazz scene, releasing albums like Blue Light 'Til Dawn and Belly of the Sun that showcased her eclectic musical tastes. With each project, she pushed creative boundaries, from exploring hip-hop elements on Thunderbird to paying tribute to jazz legends like Miles Davis. Wilson's ever-evolving sound continues to captivate audiences, cementing her legacy as a versatile and influential jazz artist.
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Cassandra Wilson Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Cassandra Wilson converts attention from 45-64 & 35-44 audiences across UNITED STATES, ITALY, JAPAN. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 350 avg likes per post, with supportive conversation on Instagram. Shared audience with MOOG, Live Nation, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Cassandra Wilson score 5.20%Very Strong bucket.
Brand: MOOGBrand: Live NationBrand: Akai
Followers:6,733
Engagements:350
Rate:5.2%
Posts:72
Views:0
Avg Likes:350
Avg Comments:29
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,733 · Engagements 350 · Rate 5.2%
Posts 72 · Views 0 · Avg Likes 350 · Avg Comments 29 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 37%
35-44: 33%
25-34: 23%
18-24: 6%
Largest: 45-64 (37%); next: 35-44 (33%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (50%)
ITALY (6%)
JAPAN (3%)
UNITED KINGDOM (3%)
BRAZIL (3%)
Top regions: UNITED STATES (50%), ITALY (6%), JAPAN (3%)
Platform Engagement Instagram: 350 avg likes/post best engagement: Instagram 350 avg likes

Top Brand Affinities

MOOG
Score: 26.60
Live Nation
Score: 20.20
Akai
Score: 14.93
Sennheiser
Score: 14.45
Amazon Music
Score: 14.44
NBC
Score: 11.58
Pro Tools
Score: 10.74
Delta
Score: 10.54
Paul Smith
Score: 9.89
Schwartz's
Score: 9.72
Ableton
Score: 9.31
Air France
Score: 8.89
Brand Category Score
MOOG 26.60
Live Nation 20.20
Akai 14.93
Sennheiser 14.45
Amazon Music 14.44
NBC 11.58
Pro Tools 10.74
Delta 10.54
Paul Smith 9.89
Schwartz's 9.72
Ableton 9.31
Air France 8.89
The Ritz-Carlton 8.85
Quaker Foods and Snacks 7.81
Leica 6.77
Spotify Music 6.77
Paramount Pictures 6.54
Barbie 6.43
Bethesda Softworks 6.40
iHeartRadio Music Awards 6.28
Oculus 6.07
Four Seasons 5.94
CNN 5.55
Wilton 5.45
Patek Philippe 5.35
Pioneer 5.33
Marriott 5.31
Dyson 5.09
Macy's 4.90
Abercrombie & Fitch 4.58
Kodak 4.51
Pixar 4.48
MTV 4.47
Loewe 4.33
Omega 4.21
Hurley 4.19
Uber 4.13
Nixon 3.98
Beats Electronics 3.95
Kickstarter 3.74
Nespresso 3.49
TOM FORD 3.46
ESPN 3.42
Pfizer 3.42
Heinz 3.30
Summit Entertainment 3.10
Philips 3.09
Lollapalooza 3.03
Emporium 3.00
Hennessy 2.99

Official Profiles

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Artist: Cassandra Wilson

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Cassandra Wilson today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 08:37:33 Darkness on the Delta WKZE Winchester Center, US 223
2025-08-21 05:47:51 Lay Lady Lay Raadio Tallinn Tallinn, EE 298
2025-08-21 04:53:07 Fragile Radio Active 100FM Toulon, FR 270

Popularity (2025-10-02)

Platform%
No data.