Casper Mágico Brand Affinity ranks highest Univision at 19.11% . Very Strong. Score DMDB 62.37% | Fanbase 51.92%

Casper Mágico — hip-hop & rap artist from PR.

Julio Alberto Cruz García, known professionally as Casper Magico, was born on June 21, 1989 in Carolina, Puerto Rico. At the age of 16, he collaborated with…

Genres

hip-hop & raptrap latinolatin hip hopurbano latinotraplatinlatinreggaetonreggaeton flowurbano latino

Scores

Score: DMDB 62.37% | Fanbase 51.92% | Trending 67.59% | CAREER STAGE: MAINSTREAM

Biography

Julio Alberto Cruz García, known professionally as Casper Magico, was born on June 21, 1989 in Carolina, Puerto Rico. At the age of 16, he collaborated with Anuel on the song "Ella dice que te ama," marking the beginning of their duo Anuel and Casper.

In 2016, Casper embarked on a solo career with Flow La Movie and released his debut single "Por Dinero." By December 2017, he co-wrote the hit song "Te Boté" with Nio García, also signed to the same label, which later led to a successful remix featuring Bad Bunny, Ozuna, and Nicky Jam due to its widespread popularity.

Report Date: 2025-09-09

Casper Mágico connects with 18-24 & 25-34 audiences and shows durable traction across CHILE, COLOMBIA, SPAIN. With a heavily male (78%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,709 avg views per post; Instagram adds dependable engagement depth. Overlap with Univision, Movistar, Barber Shop Connect highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Casper Mágico moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Casper Mágico score 1.99% — Moderate bucket.

Brand: UnivisionBrand: MovistarBrand: Barber Shop Connect

Followers:3,092,878

Engagements:61,422

Rate:2.0%

Posts:1,076

Avg Likes:61,420

Avg Comments:430

Avg Views:3,709

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,092,878 · Engagements 61,422 · Rate 2.0% Posts 1,076 · Views 3,709 · Avg Likes 61,420 · Avg Comments 430 · Avg Views 3,709	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 23% 13-17: 8% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (23%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	CHILE (14%) COLOMBIA (13%) SPAIN (11%) UNITED STATES (10%) PERU (8%)	Top regions: CHILE (14%), COLOMBIA (13%), SPAIN (11%)
Platform Engagement	Instagram: 61,322 avg likes/post · Youtube: 3,709 avg views/post	Best reach: Youtube 3,709 avg views; best engagement: Instagram 61,322 avg likes

Top Brand Affinities

Univision

Score: 19.11

Movistar

Score: 10.81

Barber Shop Connect

Score: 8.85

Andis

Score: 8.54

Amazon Music

Score: 8.02

Pioneer

Score: 5.87

Amway

Score: 5.10

BaByliss

Score: 4.88

VidaSana

Score: 4.71

Alexander McQueen

Score: 4.71

Timberland

Score: 3.08

Los Angeles Lakers

Score: 2.92

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Top Brand Affinities

Brand	Category	Score
Univision		19.11
Movistar		10.81
Barber Shop Connect		8.85
Andis		8.54
Amazon Music		8.02
Pioneer		5.87
Amway		5.10
BaByliss		4.88
VidaSana		4.71
Alexander McQueen		4.71
Timberland		3.08
Los Angeles Lakers		2.92
SoundCloud		2.78
FashionNova		2.51
Scion		2.41
Spotify Music		2.40
Herbalife		2.22
Polo Ralph Lauren		2.21
Louis Vuitton		2.19
Supreme		2.05
Lacoste		2.03
NBA		2.02
Fendi		1.97
Bershka		1.93
Rolex		1.79
Versace		1.78
Forever 21		1.71
Gucci		1.70
Bugatti		1.70
Cartier		1.67
FOREX		1.66
Reebok		1.65
shein		1.61
Lamborghini		1.54
Sony		1.51
musical.ly		1.51
Nike		1.50
Oakley		1.50
Tommy Hilfiger		1.50
Universal		1.49
Calvin Klein		1.46
Adidas		1.42
Beats Electronics		1.40
Balenciaga		1.39
McLaren		1.37
Yamaha		1.31
SheInside		1.28
New Balance		1.23
Honda		1.22
Mitsubishi		1.21