Carys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
577,751
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 21:52:53 UTC
Genres
Scores
Biography
Carys has momentum with 18-24 & 25-34 audiences—particularly in INDIA, BRAZIL, UNITED STATES. A heavily female (74%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 8,930 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Scotiabank, Brandy Melville, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 577,751 · Engagements 1,695 · Rate 0.3% Posts 147 · Views 10,002 · Avg Likes 1,575 · Avg Comments 87 · Avg Views 10,002 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 20% 13-17: 13% 35-44: 5% |
Largest: 18-24 (62%); next: 25-34 (20%) |
| Gender Split |
Female: 74% Male: 26% Non-binary/Other: 0% |
Skews female (74%) |
| Top Countries |
INDIA (11%) BRAZIL (11%) UNITED STATES (11%) IRAQ (10%) INDONESIA (5%) |
Top regions: INDIA (11%), BRAZIL (11%), UNITED STATES (11%) |
| Platform Engagement | Instagram: 636 avg likes/post · Tiktok: 8,930 avg views/post · Youtube: 1,072 avg views/post | Best reach: Tiktok 8,930 avg views; best engagement: Tiktok 902 avg likes |
Top Brand Affinities
Scotiabank
Brandy Melville
Amazon Music
American Eagle
Tim Hortons
CBS Television Studios
CBS
Urban Outfitters
Fenty beauty
Dr. Martens
Nickelodeon
NBC
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 21.08 | |
| Brandy Melville | 10.91 | |
| Amazon Music | 9.35 | |
| American Eagle | 6.55 | |
| Tim Hortons | 5.98 | |
| CBS Television Studios | 5.95 | |
| CBS | 5.34 | |
| Urban Outfitters | 4.10 | |
| Fenty beauty | 3.80 | |
| Dr. Martens | 3.51 | |
| Nickelodeon | 3.40 | |
| NBC | 3.25 | |
| shein | 3.12 | |
| Sunnies Studios | 2.93 | |
| Paramount Pictures | 2.80 | |
| SheInside | 2.45 | |
| Forever 21 | 2.44 | |
| Hollister Co | 2.38 | |
| Lush | 2.30 | |
| Tinder | 2.27 | |
| Too Faced Cosmetics | 2.23 | |
| MTV | 2.22 | |
| Airbnb | 2.22 | |
| Lollapalooza | 2.09 | |
| NYX Cosmetics | 2.07 | |
| Busch | 2.07 | |
| Walt Disney | 2.03 | |
| Sephora | 1.98 | |
| Target | 1.96 | |
| Victoria's Secret | 1.94 | |
| Budweiser | 1.85 | |
| Universal | 1.85 | |
| ASOS | 1.85 | |
| Coachella | 1.83 | |
| Chrysler | 1.83 | |
| Showtime | 1.82 | |
| Polaroid | 1.78 | |
| Anastasia Beverly Hills | 1.75 | |
| FashionNova | 1.75 | |
| Spotify Music | 1.74 | |
| Costco | 1.73 | |
| L'Oréal Paris | 1.69 | |
| Guinness | 1.69 | |
| Netflix | 1.66 | |
| Urban Decay Cosmetics | 1.65 | |
| H&M | 1.65 | |
| Tiffany & Co | 1.60 | |
| Etsy | 1.58 | |
| Starbucks | 1.50 | |
| musical.ly | 1.50 |
Official Profiles
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LoginArtist: Carys
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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| No data. | |