Carrie Underwood

Carrie Underwood — pop artist from US.

Carrie Underwood is a successful artist with over 85 million records sold worldwide. She has achieved 28 #1 singles, with seven Platinum or Multi-Platinum…

Influence: 70.02% Fanbase: 74.81% Trending: 67.62% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Southwest Airlines • 17.03% • Very Strong

As of 2025-10-01

18,480,005

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:53:35 UTC

Genres

poppost-teen popmainstream popcountrycountrycontemporary countrycountry roadcountry dawnoklahoma country

Biography

Carrie Underwood is a successful artist with over 85 million records sold worldwide. She has achieved 28 #1 singles, with seven Platinum or Multi-Platinum albums. Her accolades include 8 GRAMMY® Awards, 16 ACM Awards, 25 CMT Music Awards, 7 CMA Awards, and 17 American Music Awards. In addition to her music career, Underwood has ventured into entrepreneurship, founding the fitness brand CALIA by Carrie Underwood and releasing a bestselling book, FIND YOUR PATH. She also has an equity partnership with BODYARMOR Sports Drink and a popular fitness app, fit52.

In 2021, Underwood made history as the first artist to perform at Resorts World Theatre, where her ongoing REFLECTION: The Las Vegas Residency continues to draw large audiences. She recently launched her exclusive SiriusXM channel, CARRIE’S COUNTRY, and introduced fitness programs like CARR-DIO by CARRIE’S COUNTRY and SAVIOR SUNDAY DAILY by CARRIE'S COUNTRY, available on the SiriusXM app. Her latest album, Denim & Rhinestones (Deluxe Edition), showcases her continued success in the music industry.

Top Brand Affinities

Report Date: 2025-10-01

Carrie Underwood resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, CANADA. The demographic is heavily female (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 179,400 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Southwest Airlines, Houston Livestock Show and Rodeo, Pottery Barn maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carrie Underwood score 0.11% — Low bucket.

Brand: Southwest AirlinesBrand: Houston Livestock Show and RodeoBrand: Pottery Barn

Followers:18,480,005

Engagements:20,063

Rate:0.1%

Posts:3,716

Avg Likes:19,122

Avg Comments:862

Avg Views:208,381

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,480,005 · Engagements 20,063 · Rate 0.1% Posts 3,716 · Views 208,381 · Avg Likes 19,122 · Avg Comments 862 · Avg Views 208,381	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 28% 35-44: 11% 13-17: 8%	Largest: 18-24 (47%); next: 25-34 (28%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (58%) BRAZIL (5%) CANADA (5%) NIGERIA (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (58%), BRAZIL (5%), CANADA (5%)
Platform Engagement	Instagram: 10,745 avg likes/post · Tiktok: 179,400 avg views/post · Youtube: 28,981 avg views/post	Best reach: Tiktok 179,400 avg views; best engagement: Instagram 10,745 avg likes

Top Brand Affinities

Southwest Airlines

Score: 17.03

Houston Livestock Show and Rodeo

Score: 13.76

Pottery Barn

Score: 11.86

Arbonne

Score: 9.91

Benihana

Score: 9.14

Amazon Music

Score: 8.38

OLD NAVY

Score: 8.19

Steve Madden

Score: 7.87

Margaritaville

Score: 7.38

Free People

Score: 7.25

Younique

Score: 7.06

Influenster

Score: 6.67

Brand	Category	Score
Southwest Airlines		17.03
Houston Livestock Show and Rodeo		13.76
Pottery Barn		11.86
Arbonne		9.91
Benihana		9.14
Amazon Music		8.38
OLD NAVY		8.19
Steve Madden		7.87
Margaritaville		7.38
Free People		7.25
Younique		7.06
Influenster		6.67
Kroger		6.22
Taco Bell		6.03
The Home Depot		5.83
Anthropologie		5.82
Redken		5.69
Target		5.66
MamaBear		5.65
Busch		5.61
NORDSTROM		5.59
Publix		5.44
Coors		5.25
UGG		5.08
Lululemon Athletica		4.97
HomeGoods		4.90
Chick-fil-A		4.83
ESPN		4.73
Dunkin' Donuts		4.66
NBC		4.53
CNN		4.22
Verizon		4.20
Gillette		4.03
Babybump		3.98
Walmart		3.98
Dyson		3.91
American Eagle		3.62
ABC		3.61
Heinz		3.59
NHL		3.37
Sunnies Studios		3.26
Abercrombie & Fitch		3.10
PetSmart		3.00
Revlon		2.91
Costco		2.77
Budweiser		2.76
Bentley		2.57
Sephora		2.54
Carhartt		2.50
Michael Kors		2.48