Carrie Underwood
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
18,480,005
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In 2021, Underwood made history as the first artist to perform at Resorts World Theatre, where her ongoing REFLECTION: The Las Vegas Residency continues to draw large audiences. She recently launched her exclusive SiriusXM channel, CARRIE’S COUNTRY, and introduced fitness programs like CARR-DIO by CARRIE’S COUNTRY and SAVIOR SUNDAY DAILY by CARRIE'S COUNTRY, available on the SiriusXM app. Her latest album, Denim & Rhinestones (Deluxe Edition), showcases her continued success in the music industry.
Carrie Underwood resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, CANADA. The demographic is heavily female (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 209,300 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Southwest Airlines, Houston Livestock Show and Rodeo, Pottery Barn maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,480,005 · Engagements 21,896 · Rate 0.1% Posts 3,713 · Views 238,281 · Avg Likes 20,584 · Avg Comments 707 · Avg Views 238,281 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 28% 35-44: 11% 13-17: 8% |
Largest: 18-24 (47%); next: 25-34 (28%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (58%) BRAZIL (5%) CANADA (5%) NIGERIA (4%) PHILIPPINES (3%) |
Top regions: UNITED STATES (58%), BRAZIL (5%), CANADA (5%) |
| Platform Engagement | Instagram: 10,745 avg likes/post · Tiktok: 209,300 avg views/post · Youtube: 28,981 avg views/post | Best reach: Tiktok 209,300 avg views; best engagement: Instagram 10,745 avg likes |
Top Brand Affinities
Southwest Airlines
Houston Livestock Show and Rodeo
Pottery Barn
Arbonne
Benihana
Amazon Music
OLD NAVY
Steve Madden
Margaritaville
Free People
Younique
Influenster
| Brand | Category | Score |
|---|---|---|
| Southwest Airlines | 17.03 | |
| Houston Livestock Show and Rodeo | 13.76 | |
| Pottery Barn | 11.86 | |
| Arbonne | 9.91 | |
| Benihana | 9.14 | |
| Amazon Music | 8.38 | |
| OLD NAVY | 8.19 | |
| Steve Madden | 7.87 | |
| Margaritaville | 7.38 | |
| Free People | 7.25 | |
| Younique | 7.06 | |
| Influenster | 6.67 | |
| Kroger | 6.22 | |
| Taco Bell | 6.03 | |
| The Home Depot | 5.83 | |
| Anthropologie | 5.82 | |
| Redken | 5.69 | |
| Target | 5.66 | |
| MamaBear | 5.65 | |
| Busch | 5.61 | |
| NORDSTROM | 5.59 | |
| Publix | 5.44 | |
| Coors | 5.25 | |
| UGG | 5.08 | |
| Lululemon Athletica | 4.97 | |
| HomeGoods | 4.90 | |
| Chick-fil-A | 4.83 | |
| ESPN | 4.73 | |
| Dunkin' Donuts | 4.66 | |
| NBC | 4.53 | |
| CNN | 4.22 | |
| Verizon | 4.20 | |
| Gillette | 4.03 | |
| Babybump | 3.98 | |
| Walmart | 3.98 | |
| Dyson | 3.91 | |
| American Eagle | 3.62 | |
| ABC | 3.61 | |
| Heinz | 3.59 | |
| NHL | 3.37 | |
| Sunnies Studios | 3.26 | |
| Abercrombie & Fitch | 3.10 | |
| PetSmart | 3.00 | |
| Revlon | 2.91 | |
| Costco | 2.77 | |
| Budweiser | 2.76 | |
| Bentley | 2.57 | |
| Sephora | 2.54 | |
| Carhartt | 2.50 | |
| Michael Kors | 2.48 |
Official Profiles
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LoginArtist: Carrie Underwood
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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