Caroline Spence

Caroline Spence — pop artist from US.

Based in Nashville, Caroline Spence is a singer/songwriter known for her insightful storytelling in the folk and Americana music scene. Her albums "Spades &…

Influence: 49.77% Fanbase: 17.32% Trending: 65.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

2,900

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:48:30 UTC

Genres

poppopamericannew americanafolk & traditionalindie folksinger/songwriternashville singer-songwriter

Biography

Based in Nashville, Caroline Spence is a singer/songwriter known for her insightful storytelling in the folk and Americana music scene. Her albums "Spades & Roses" (2017) and "Mint Condition" (2019) garnered critical acclaim before she released the reflective "True North" in 2022. Originally from Charlottesville, Virginia, Spence gained recognition with her 2013 EP "You Know the Feeling" and continued to make waves with her honest and introspective songwriting, drawing comparisons to artists like Patty Griffin and Emmylou Harris. Signing with Rounder Records, she solidified her place in the industry with her emotional and atmospheric folk music.

Top Brand Affinities

Report Date: 2025-08-15

Caroline Spence draws 25-34 & 35-44 audiences and holds attention in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,007 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Rounder Records, Spotify, Apple Music makes Merchandise (T-shirts, hats), Vinyl records of her albums, Digital music downloads the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Caroline Spence score 1.21% — Moderate bucket.

Product: Merchandise (T-shirts, hats)Product: Vinyl records of her albumsProduct: Digital music downloads

Followers:2,900

Engagements:35

Rate:1.2%

Posts:73

Avg Likes:35

Avg Comments:4

Avg Views:1,007

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,900 · Engagements 35 · Rate 1.2% Posts 73 · Views 1,007 · Avg Likes 35 · Avg Comments 4 · Avg Views 1,007	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 23% 45-64: 23% 18-24: 19%	Largest: 25-34 (33%); next: 35-44 (23%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (64%) CANADA (10%) UNITED KINGDOM (6%) AUSTRALIA (2%) BRAZIL (2%)	Top regions: UNITED STATES (64%), CANADA (10%), UNITED KINGDOM (6%)
Platform Engagement	Youtube: 1,007 avg views/post	Best reach: Youtube 1,007 avg views; best engagement: Youtube 35 avg likes