Carlos Baute Brand Affinity ranks highest Univision at 21.73% . Very Strong. Score DMDB 59.02% | Fanbase 51.22%

Carlos Baute — pop artist from VE.

Carlos Baute is a prominent figure in the contemporary pop-Latino scene, with over 25 years of experience as a Venezuelan singer-songwriter. He has released 11…

Carlos Baute

Recognizable

Country: VE | Gender: male | Artist ID: 11e81bc8-2d98-5198-9b16-a0369fe50396

Find Artist

Genres

poplatin popspanish poppopmainstream poplatinlatinbachata

Influential: 59.02% Fanbase: 51.22% Trending: 62.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 21.73% • Very Strong

As of 2025-09-09

4,091,744

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.02% | Fanbase 51.22% | Trending 62.91% | CAREER STAGE: MAINSTREAM

Biography

Carlos Baute is a prominent figure in the contemporary pop-Latino scene, with over 25 years of experience as a Venezuelan singer-songwriter. He has released 11 studio albums and performed in more than 1,000 concerts. Known for hits like "Te regalo," "Angelito," and "Colgando en tus manos," Baute achieved widespread success, notably topping charts in 21 countries with the latter track.

In 2019, Baute released his latest album, "De amor y dolor," featuring successful collaborations such as "Amor y dolor" with Alexis & Fido and "Ando Buscando" with Piso 21. With over 300 million streams on Spotify, Baute has established himself as a prominent figure in Latin music. Following his 2020 release "No es para tanto" with Ana Mena and Yera, he now presents "El chisme" featuring Chenoa.

Report Date: 2025-09-09

Carlos Baute reliably reaches 18-24 & 25-34 audiences in SPAIN, ARGENTINA, COLOMBIA. The base is heavily female (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (55,500 avg views per post); Instagram layers on depth and replies. The audience sits near Univision, Movistar, Cafecito, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carlos Baute score 0.25% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:4,091,744

Engagements:10,225

Rate:0.2%

Posts:4,074

Avg Likes:9,874

Avg Comments:230

Avg Views:61,076

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,091,744 · Engagements 10,225 · Rate 0.2% Posts 4,074 · Views 61,076 · Avg Likes 9,874 · Avg Comments 230 · Avg Views 61,076	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 28% 35-44: 8% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	SPAIN (13%) ARGENTINA (13%) COLOMBIA (10%) VENEZUELA (10%) PERU (7%)	Top regions: SPAIN (13%), ARGENTINA (13%), COLOMBIA (10%)
Platform Engagement	Instagram: 6,278 avg likes/post · Tiktok: 55,500 avg views/post · Youtube: 5,576 avg views/post	Best reach: Tiktok 55,500 avg views; best engagement: Instagram 6,278 avg likes

Top Brand Affinities

Univision

Score: 21.73

Movistar

Score: 16.00

Cafecito

Score: 12.47

VidaSana

Score: 8.93

Iberostar Hotels & Resorts

Score: 4.48

Pull&Bear

Score: 3.73

Primark

Score: 3.09

Stradivarius

Score: 3.01

shein

Score: 2.30

SheInside

Score: 2.15

Carrefour

Score: 2.01

Bershka

Score: 1.92

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Top Brand Affinities

Brand	Category	Score
Univision		21.73
Movistar		16.00
Cafecito		12.47
VidaSana		8.93
Iberostar Hotels & Resorts		4.48
Pull&Bear		3.73
Primark		3.09
Stradivarius		3.01
shein		2.30
SheInside		2.15
Carrefour		2.01
Bershka		1.92
Pepsi		1.74
Aperol		1.68
Pixar		1.54
Coca-Cola		1.35
Nutella		1.26
Ferrero		1.23
Renault		1.22
Huawei		1.20
OREO		1.15
Spotify Music		1.15
FIFA		1.14
Chipotle Mexican Grill		1.10
Tesla Motors		1.08
Marvel		1.08
Zara		1.08
Guess		1.06
H&M		1.03
Walt Disney		1.02
Netflix		1.01
Pandora		0.98
Vogue		0.97
Xiaomi		0.95
musical.ly		0.94
Adobe		0.93
Converse		0.91
McDonald's		0.90
Ray-Ban		0.81
HBO		0.79
Sony		0.77
Star Wars		0.75
Universal		0.74
Red Bull		0.72
Puma		0.71
Starbucks		0.68
Toyota		0.67
Beats Electronics		0.66
DC Entertainment		0.66
Lamborghini		0.65