Carla Prata

Carla Prata — pop artist from PT.

Angolan-Portuguese musician Carla Prata, born in London and now based in South London, has built a successful career in Portugal and Angola by singing in…

Influence: 49.02% Fanbase: 21.12% Trending: 62.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Piaget • 32.69% • Very Strong

As of 2025-09-08

268,554

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:45:58 UTC

Genres

poppophip-hop & raphip hop tugarap angolano

Biography

Angolan-Portuguese musician Carla Prata, born in London and now based in South London, has built a successful career in Portugal and Angola by singing in Portuguese and English. Her heritage has influenced her versatile style, which spans afro and R&B genres. Prata fearlessly crosses boundaries and explores new avenues of self-expression through her music.

Top Brand Affinities

Report Date: 2025-09-08

Carla Prata stands out with 18-24 & 25-34 audiences across PORTUGAL, ANGOLA, BRAZIL. The profile is male-leaning (52%), and content lands hardest on Youtube, where posts average 1,498 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Piaget, Parfois, Akai, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Carla Prata a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carla Prata score 1.68% — Moderate bucket.

Brand: PiagetBrand: ParfoisBrand: Akai

Followers:268,554

Engagements:4,515

Rate:1.7%

Posts:184

Avg Likes:4,513

Avg Comments:97

Avg Views:1,498

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 268,554 · Engagements 4,515 · Rate 1.7% Posts 184 · Views 1,498 · Avg Likes 4,513 · Avg Comments 97 · Avg Views 1,498	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 33% 13-17: 8% 35-44: 3%	Largest: 18-24 (56%); next: 25-34 (33%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	PORTUGAL (44%) ANGOLA (15%) BRAZIL (13%) SOUTH AFRICA (5%) UNITED STATES (5%)	Top regions: PORTUGAL (44%), ANGOLA (15%), BRAZIL (13%)
Platform Engagement	Instagram: 4,423 avg likes/post · Youtube: 1,498 avg views/post	Best reach: Youtube 1,498 avg views; best engagement: Instagram 4,423 avg likes

Top Brand Affinities

Piaget

Score: 32.69

Parfois

Score: 29.74

Akai

Score: 17.14

Mixcloud

Score: 13.20

Dsquared

Score: 12.30

Amazon Music

Score: 10.66

Champion

Score: 10.61

SoundCloud

Score: 10.04

Pioneer

Score: 8.68

Bershka

Score: 8.04

Pull&Bear

Score: 7.59

boohoo

Score: 6.49

Brand	Category	Score
Piaget		32.69
Parfois		29.74
Akai		17.14
Mixcloud		13.20
Dsquared		12.30
Amazon Music		10.66
Champion		10.61
SoundCloud		10.04
Pioneer		8.68
Bershka		8.04
Pull&Bear		7.59
boohoo		6.49
MISSGUIDED		6.35
GIVENCHY		6.20
Cartier		6.11
Stüssy		6.02
Calzedonia		5.59
Tissot		5.36
Hennessy		5.16
Ableton		4.88
Christian Louboutin		4.87
Primark		4.59
Urban Outfitters		4.39
BALMAIN		4.25
Versace		4.16
FashionNova		4.01
Carhartt		3.96
Timberland		3.77
Zara		3.68
KENZO		3.53
Stradivarius		3.32
SheInside		3.28
shein		3.25
Sneakerhead		2.78
Rolex		2.68
Vogue		2.36
Dolce & Gabbana		2.35
Tomorrowland		2.35
Balenciaga		2.34
Adidas		2.31
Dr. Martens		2.22
Gucci		2.20
Lacoste		2.18
Fenty beauty		2.17
ASOS		2.15
New Balance		2.09
Puma		2.09
Fendi		2.08
Kodak		2.06
Louis Vuitton		1.97