Carl Craig
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
141,976
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
Updated 2025-10-03 21:10:17 UTC
Genres
Scores
Biography
Carl Craig draws 25-34 & 35-44 audiences and holds attention in UNITED STATES, FRANCE, SPAIN. The skew is heavily male (81%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,112 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Allen & Heath, Mixcloud, MOOG makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 141,976 · Engagements 1,077 · Rate 0.8% Posts 2,486 · Views 1,353 · Avg Likes 1,074 · Avg Comments 26 · Avg Views 1,353 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 25% 18-24: 22% 45-64: 8% |
Largest: 25-34 (44%); next: 35-44 (25%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (12%) FRANCE (12%) SPAIN (10%) GERMANY (9%) UNITED KINGDOM (9%) |
Top regions: UNITED STATES (12%), FRANCE (12%), SPAIN (10%) |
| Platform Engagement | Instagram: 1,013 avg likes/post · Tiktok: 1,112 avg views/post · Youtube: 241 avg views/post | Best reach: Tiktok 1,112 avg views; best engagement: Instagram 1,013 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
MOOG
Pioneer
Ableton
Akai
SoundCloud
Trancefamily
Sennheiser
Tomorrowland
Amazon Music
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 198.80 | |
| Mixcloud | 119.65 | |
| MOOG | 102.41 | |
| Pioneer | 66.50 | |
| Ableton | 63.42 | |
| Akai | 33.22 | |
| SoundCloud | 18.80 | |
| Trancefamily | 17.29 | |
| Sennheiser | 15.99 | |
| Tomorrowland | 10.56 | |
| Amazon Music | 10.37 | |
| Pro Tools | 8.03 | |
| Beats Electronics | 7.85 | |
| Tate Modern | 7.07 | |
| Atmos | 6.74 | |
| Garnier | 6.11 | |
| Spotify Music | 5.55 | |
| Carhartt | 4.62 | |
| Campari | 4.01 | |
| Hurley | 3.95 | |
| Lollapalooza | 3.71 | |
| Stüssy | 3.63 | |
| Holden | 3.57 | |
| Coachella | 3.34 | |
| Leica | 3.29 | |
| Warner Bros | 3.09 | |
| Heineken | 2.58 | |
| MTV | 2.44 | |
| Dr. Martens | 2.41 | |
| Emporium | 2.41 | |
| Budweiser | 2.33 | |
| TOM FORD | 2.31 | |
| Matrix | 2.30 | |
| Montblanc | 2.26 | |
| BBC | 2.22 | |
| Kodak | 2.12 | |
| Red Bull | 2.02 | |
| Paramount Pictures | 2.01 | |
| McLaren | 1.93 | |
| Guinness | 1.89 | |
| Lacoste | 1.89 | |
| musical.ly | 1.89 | |
| Aperol | 1.87 | |
| Fendi | 1.86 | |
| Ferrari | 1.84 | |
| Jack Daniels | 1.83 | |
| Sneakerhead | 1.76 | |
| ASICS | 1.70 | |
| Yamaha | 1.70 | |
| The North Face | 1.68 |
Official Profiles
Login to view Contact
LoginArtist: Carl Craig
The map shows every radio station that aired Carl Craig today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:42:16 | Art, Love & War - Carl Craig Remix | Kiss FM | Melbourne, AU | 9 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |