Carin Leon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
15,958,904
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 08:51:27 UTC
Genres
Biography
Carin Leon engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, COLOMBIA. The fan base skews male-leaning (51%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (283,500 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Univision, Movistar, BOXYCHARM, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,958,904 · Engagements 48,639 · Rate 0.3% Posts 2,974 · Views 321,673 · Avg Likes 46,575 · Avg Comments 720 · Avg Views 321,673 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 38% 35-44: 12% 13-17: 4% |
Largest: 18-24 (43%); next: 25-34 (38%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
MEXICO (40%) UNITED STATES (18%) COLOMBIA (10%) ECUADOR (5%) CHILE (3%) |
Top regions: MEXICO (40%), UNITED STATES (18%), COLOMBIA (10%) |
| Platform Engagement | Instagram: 21,243 avg likes/post · Tiktok: 283,500 avg views/post · Youtube: 38,173 avg views/post | Best reach: Tiktok 283,500 avg views; best engagement: Tiktok 23,900 avg likes |
Top Brand Affinities
Univision
Movistar
BOXYCHARM
Ariat
Tagaz
Amazon Music
Benihana
Houston Livestock Show and Rodeo
Milani Cosmetics
American Airlines
Bud Light
Suavecito
| Brand | Category | Score |
|---|---|---|
| Univision | 25.96 | |
| Movistar | 17.97 | |
| BOXYCHARM | 17.02 | |
| Ariat | 14.83 | |
| Tagaz | 12.95 | |
| Amazon Music | 11.86 | |
| Benihana | 10.59 | |
| Houston Livestock Show and Rodeo | 10.44 | |
| Milani Cosmetics | 8.55 | |
| American Airlines | 8.53 | |
| Bud Light | 7.51 | |
| Suavecito | 7.49 | |
| VidaSana | 6.99 | |
| GMC | 6.81 | |
| BH Cosmetics | 6.79 | |
| Anastasia Beverly Hills | 4.66 | |
| Cafecito | 4.41 | |
| FashionNova | 4.18 | |
| Barber Shop Connect | 4.07 | |
| Jeep | 3.79 | |
| Too Faced Cosmetics | 3.78 | |
| Redken | 3.78 | |
| Chevrolet | 3.75 | |
| NYX Cosmetics | 3.67 | |
| American Eagle | 3.56 | |
| Olaplex | 3.41 | |
| Dodge | 3.37 | |
| Kylie Cosmetics | 3.28 | |
| Hennessy | 3.25 | |
| Stradivarius | 3.23 | |
| Acura | 3.13 | |
| Bellagio | 3.07 | |
| LEGOLAND | 2.87 | |
| Fenty beauty | 2.86 | |
| Forever 21 | 2.79 | |
| Cadillac | 2.77 | |
| Tarte Cosmetics | 2.75 | |
| Pull&Bear | 2.72 | |
| Los Angeles Lakers | 2.68 | |
| shein | 2.60 | |
| Coachella | 2.59 | |
| Spotify Music | 2.47 | |
| Urban Decay Cosmetics | 2.38 | |
| Make Up For Ever | 2.37 | |
| SheInside | 2.28 | |
| Benefit Cosmetics | 2.26 | |
| Ford | 2.24 | |
| Chrysler | 2.20 | |
| Maybelline | 2.17 | |
| Huda Beauty | 2.04 |
Official Profiles
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Total Streams (2025-09-30)
Total: 63,961,315
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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35,005,823 | 54.73% |
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27,334,668 | 42.74% |
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1,620,824 | 2.53% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















