Carbon Leaf
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
10,224
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:46:16 UTC
Genres
Biography
Originally starting out as a college cover band in 1992, Carbon Leaf has since achieved national acclaim, with notable achievements such as being the first unsigned band to perform at the American Music Awards. Their latest album, their first in a decade, was developed over 15 years alongside new compositions, reflecting the band's evolution and DIY approach to recording at their Two-Car Studio. Time is the Playground not only serves as a musical journey but also accompanies an extensive tour and visual content development.
Carbon Leaf connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,855 avg views per post; Youtube adds dependable engagement depth. Overlap with Music streaming services (Spotify, Apple Music), Local coffee shops or bookstores for acoustic sessions, Outdoor gear brands for festival sponsorships highlights near-term opportunities in Merchandise (t-shirts, hats), Vinyl records of latest album, Digital downloads of music. The throughline is simple: Carbon Leaf moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,224 · Engagements 80 · Rate 0.8% Posts 420 · Views 2,825 · Avg Likes 76 · Avg Comments 3 · Avg Views 2,825 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 24% 35-44: 22% 45-64: 18% |
Largest: 25-34 (33%); next: 18-24 (24%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (81%) BRAZIL (3%) UNITED KINGDOM (2%) NIGERIA (2%) INDONESIA (2%) |
Top regions: UNITED STATES (81%), BRAZIL (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Tiktok: 970 avg views/post · Youtube: 1,855 avg views/post | Best reach: Youtube 1,855 avg views; best engagement: Youtube 64 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (t-shirts, hats)
- Vinyl records of latest album
- Digital downloads of music
- Exclusive behind-the-scenes content
- Concert tickets and VIP packages
- Music lessons or workshops
- Collaborative playlists on streaming platforms
- Limited edition album art prints
Marketing Angles
- Emphasize the band's DIY approach and indie roots
- Highlight storytelling in music and personal growth themes
- Engage fans with nostalgic content from their early days
- Promote the new album as a journey through time and love
- Leverage social media for fan interactions and Q&A sessions
- Create a sense of community around shared musical experiences
Content Themes
- Behind-the-scenes footage from recording sessions
- Fan stories and testimonials about the music's impact
- Live performance clips and concert highlights
- Thematic discussions on time and personal growth
- Interactive polls about favorite songs and memories
- Visual storytelling through music videos and art
Partnership Brands
- Music streaming services (Spotify, Apple Music)
- Local coffee shops or bookstores for acoustic sessions
- Outdoor gear brands for festival sponsorships
- Art supply companies for album art collaborations
- Fashion brands for merchandise collaborations
- Travel companies for tour-related promotions
- Tech brands for music production tools
- Non-profits focused on music education
- Local breweries for event partnerships
- Cultural festivals for performance opportunities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: Carbon Leaf
The map shows every radio station that aired Carbon Leaf today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:25:42 | Life Less Ordinary | KCLC | St. Louis, US | 206 |
| 2025-08-21 06:13:42 | Mary Mac | WNRN | Richmond, US | 13 |
| 2025-08-21 01:12:16 | Mary Mac | WNRN | Richmond, US | 6 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
