Carabao

Carabao

Country: TH

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Influential: 54.11% Fanbase: 32.46% Trending: 64.94%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

AstraZeneca • 39.53% • Very Strong

As of 2025-09-08

3,465,089

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 17:15:12 UTC

Genres

popclassic thai poprockthai rockrockpop rockasianphleng phuea chiwitfolk & traditionalthai folk rock

Scores

Score: DMDB 54.10% | Fanbase 32.50% | Trending 64.90% | CAREER STAGE: MID_LEVEL

Biography

"Carabao" originates from the Filipino language, meaning buffalo or laborer, and has become a legendary band in Thailand. Since their debut album "Kee-Mao" in 1981, Carabao has released 29 studio albums, including hits like "Pae-Kay Kuod," "Wa Ni Pok," and "Tor Tahan Aod Thon." Their most famous and record-breaking album, "Made in Thailand," in 1984, not only dominated the Thai music scene but also gained international recognition. Over four decades later, Carabao remains Thailand's most successful and enduring band, continuing to entertain fans with their signature songs for life.
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Carabao Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

Carabao reliably reaches 18-24 & 25-34 audiences in THAILAND, UNITED STATES, LAOS. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (40,390 avg views per post); Tiktok layers on depth and replies. The audience sits near AstraZeneca, Kiehls, Tesco, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Carabao score 0.08% — Low bucket.
Brand: AstraZenecaBrand: KiehlsBrand: Tesco
Followers:3,465,089
Engagements:2,714
Rate:0.1%
Posts:1,747
Views:64,890
Avg Likes:2,477
Avg Comments:60
Avg Views:64,890

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,465,089 · Engagements 2,714 · Rate 0.1%
Posts 1,747 · Views 64,890 · Avg Likes 2,477 · Avg Comments 60 · Avg Views 64,890 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 36%
35-44: 11%
13-17: 7%
 Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0% 		Skews male (74%)
Top Countries THAILAND (88%)
UNITED STATES (3%)
LAOS (2%)
CAMBODIA (1%)
UNITED KINGDOM (1%)
 Top regions: THAILAND (88%), UNITED STATES (3%), LAOS (2%)
Platform Engagement Instagram: 570 avg likes/post · Tiktok: 24,500 avg views/post · Youtube: 40,390 avg views/post Best reach: Youtube 40,390 avg views; best engagement: Tiktok 1,323 avg likes

Top Brand Affinities

AstraZeneca
Score: 39.53
Kiehls
Score: 26.93
Tesco
Score: 16.85
Pfizer
Score: 15.75
Isuzu
Score: 11.52
Arc'teryx
Score: 10.73
Tanqueray
Score: 9.36
Anantara
Score: 8.53
Johnnie Walker
Score: 8.44
7-Eleven
Score: 8.11
Harley-Davidson
Score: 6.88
Carhartt
Score: 6.80
Top Brand Affinities
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Brand Category Score
AstraZeneca 39.53
Kiehls 26.93
Tesco 16.85
Pfizer 15.75
Isuzu 11.52
Arc'teryx 10.73
Tanqueray 9.36
Anantara 8.53
Johnnie Walker 8.44
7-Eleven 8.11
Harley-Davidson 6.88
Carhartt 6.80
World of Warcraft 6.04
Champion 5.13
Cartoon Network 4.86
Harrods 4.38
Dota 2 4.31
Hugo Boss 4.09
Skechers 4.01
FedEx 3.74
Burger King 3.70
Emporium 3.69
Ducati 3.67
Budweiser 3.40
Leica 3.05
Yamaha 2.91
Omega 2.88
Comedy Central 2.81
Petronas 2.71
Stüssy 2.70
Hennessy 2.49
Haima 2.47
NBC 2.46
Levi's 2.22
Toyota 2.14
Garnier 2.12
Lancôme 2.11
Honda 2.10
Mazda 2.03
Fendi 1.78
Amazon 1.59
The North Face 1.47
Los Angeles Lakers 1.46
McDonald's 1.45
Dodge 1.40
Adobe 1.37
Suzuki 1.34
Nikon 1.31
Marvel Entertainment 1.25
Coca-Cola 1.20

Official Profiles

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Artist: Carabao

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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