Car, the Garden

Car, the Garden — pop artist from KR.

Car, the garden, a renowned indie-rock singer-songwriter from Korea, emerged in the music scene in 2013, captivating fans with his distinctive vocals. After…

Influence: 54.55% Fanbase: 29.30% Trending: 67.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 45.18% • Very Strong

As of 2025-09-09

471,004

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:49:19 UTC

Genres

popk-popkorean popasiank-indie

Biography

Car, the garden, a renowned indie-rock singer-songwriter from Korea, emerged in the music scene in 2013, captivating fans with his distinctive vocals. After gaining recognition through an SBS audition program, Car, the garden expanded his fan base and released two studio albums, [APARTMENT] and [C]. Known for pushing genre boundaries, he collaborates with artists such as Beenzino and Code Kunst. His latest single, ‘31,’ showcases a sincere depth in its lyrics, reflecting on relationships experienced at age 31 with a unique melody and soothing baseline.

Car, the garden’s music continues to resonate with listeners, bridging the gap between genres and offering a heartfelt, authentic expression.

Top Brand Affinities

Report Date: 2025-09-09

Car, the Garden stands out with 18-24 & 25-34 audiences across SOUTH KOREA, UNITED STATES, BRAZIL. The profile is heavily female (58%), and content lands hardest on Youtube, where posts average 34,166 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with GENTLE MONSTER, Maison Kitsuné, Korean Air, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Car, the Garden a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Car, the Garden score 2.18% — Strong bucket.

Brand: GENTLE MONSTERBrand: Maison KitsunéBrand: Korean Air

Followers:471,004

Engagements:10,260

Rate:2.2%

Posts:666

Avg Likes:10,070

Avg Comments:205

Avg Views:42,898

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 471,004 · Engagements 10,260 · Rate 2.2% Posts 666 · Views 42,898 · Avg Likes 10,070 · Avg Comments 205 · Avg Views 42,898	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 28% 35-44: 10% 13-17: 9%	Largest: 18-24 (50%); next: 25-34 (28%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	SOUTH KOREA (67%) UNITED STATES (6%) BRAZIL (4%) INDONESIA (3%) CHINA (3%)	Top regions: SOUTH KOREA (67%), UNITED STATES (6%), BRAZIL (4%)
Platform Engagement	Instagram: 8,647 avg likes/post · Tiktok: 8,732 avg views/post · Youtube: 34,166 avg views/post	Best reach: Youtube 34,166 avg views; best engagement: Instagram 8,647 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 45.18

Maison Kitsuné

Score: 31.08

Korean Air

Score: 29.04

Umbro

Score: 19.15

A.P.C.

Score: 17.81

Acne Studios

Score: 17.78

Maison Margiela

Score: 17.30

Stüssy

Score: 11.96

Arc'teryx

Score: 11.71

Summit Entertainment

Score: 10.59

Carhartt

Score: 9.75

Shake Shack

Score: 8.35

Brand	Category	Score
GENTLE MONSTER		45.18
Maison Kitsuné		31.08
Korean Air		29.04
Umbro		19.15
A.P.C.		17.81
Acne Studios		17.78
Maison Margiela		17.30
Stüssy		11.96
Arc'teryx		11.71
Summit Entertainment		10.59
Carhartt		9.75
Shake Shack		8.35
Stone Island		7.87
JACQUEMUS		7.67
Champion		7.07
Hyundai		6.96
Supreme		5.91
Polo Ralph Lauren		5.01
Miu Miu		4.98
New Balance		4.66
Leica		4.44
UNIQLO		4.39
Innisfree		4.30
Kodak		4.15
Dr. Martens		3.87
UGG		3.73
SoundCloud		3.45
LG Group		3.32
Vans		3.25
Fujifilm		2.92
IKEA		2.89
Balenciaga		2.85
Converse		2.73
Lush		2.62
The North Face		2.49
Hermès		2.30
Yves Saint Laurent		2.28
TOM FORD		2.28
Fila		2.17
Snoopy And The Peanuts Gang		2.15
Montblanc		2.08
Nike		2.01
Lego		1.97
Levi's		1.92
ASICS		1.92
Timberland		1.90
Pixar		1.62
Airbnb		1.62
Burberry		1.55
Maserati		1.50