
Captain Hook
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
347,103
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 16:43:32 UTC
Genres
Biography
"Origin," Captain Hook's latest album, released in November 2018, marks a return to his musical roots while incorporating modern production techniques. Available digitally, on CD, and on vinyl, the album presents a captivating audio-visual concept that has been well-received by audiences worldwide. Representing a fresh perspective in the realm of Psychedelic Trance, "Origin" offers a transformative journey into hypnotic sounds that resonate with dancefloors and music lovers alike.
Captain Hook performs best with fans in the 25-34 range, concentrated in BRAZIL, UNITED STATES, GERMANY. Audience composition is heavily male (80%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 6,308 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Trancefamily, Ableton, Pioneer, signaling clear alignment with Vinyl records of latest album, Merchandise featuring album artwork, DJ equipment and accessories. If the brief is to seed a message that travels organically, Captain Hook is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 347,103 · Engagements 5,695 · Rate 1.6% Posts 1,456 · Views 6,308 · Avg Likes 5,686 · Avg Comments 210 · Avg Views 6,308 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 41% 18-24: 37% 35-44: 13% 45-64: 5% |
Largest: 25-34 (41%); next: 18-24 (37%) |
Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
Top Countries |
BRAZIL (16%) UNITED STATES (13%) GERMANY (7%) MEXICO (6%) INDIA (6%) |
Top regions: BRAZIL (16%), UNITED STATES (13%), GERMANY (7%) |
Platform Engagement | Instagram: 5,502 avg likes/post · Youtube: 6,308 avg views/post | Best reach: Youtube 6,308 avg views; best engagement: Instagram 5,502 avg likes |
Top Brand Affinities
Trancefamily
Ableton
Pioneer
Mixcloud
MOOG
Tomorrowland
SoundCloud
Akai
Atmos
Xerox
Oakley
Lollapalooza
Recommendations
Products & Services
- Vinyl records of latest album
- Merchandise featuring album artwork
- DJ equipment and accessories
- Exclusive online music lessons
- Collaborative music production software
- Live streaming concert tickets
- Psytrance festival passes
- Limited edition vinyl releases
Marketing Angles
- Highlight the transformative journey of music
- Engage with fans through behind-the-scenes content
- Leverage nostalgia with vintage production techniques
- Promote community through Trance family events
- Create interactive social media challenges
- Collaborate with other electronic artists for cross-promotion
Content Themes
- Psychedelic visuals and animations
- Live DJ set recordings
- Fan stories and testimonials
- Music production tips and tricks
- Behind-the-scenes of album creation
- Interactive Q&A sessions with fans
Partnership Brands
- Ableton
- Pioneer
- SoundCloud
- Tomorrowland
- Mixcloud
- Red Bull
- Heineken
- Lollapalooza
- Budweiser
- GoPro
- Adidas
- Tesla Motors
- Sony
- Canon
- Vans
- Harley-Davidson
- Pepsi
- National Geographic
- FIFA
- Grand Theft Auto
Brand | Category | Score |
---|---|---|
Trancefamily | Apparel & Fashion | 269.55 |
Ableton | Audio & Music Gear | 31.59 |
Pioneer | Audio & Music Gear | 29.75 |
Mixcloud | Entertainment & Media | 20.82 |
MOOG | Automotive | 18.53 |
Tomorrowland | Apparel & Fashion | 14.55 |
SoundCloud | Entertainment | 12.19 |
Akai | Consumer Electronics | 10.85 |
Atmos | Apparel & Fashion | 9.92 |
Xerox | Technology | 6.71 |
Oakley | Apparel & Fashion | 4.97 |
Lollapalooza | Entertainment | 4.20 |
Itaipava | Beverages | 4.17 |
Heineken | Alcoholic Beverages | 4.09 |
Beats Electronics | Audio & Music Gear | 3.06 |
Matrix | Beauty & Personal Care | 2.60 |
Jack Daniels | Beverages | 2.46 |
Spotify Music | Entertainment & Media | 2.32 |
Budweiser | Beverages | 2.07 |
GoPro | Cameras & Photography | 1.95 |
Lacoste | Apparel & Fashion | 1.76 |
Red Bull | Beverages | 1.74 |
Snapseed | Software, Apps & SaaS | 1.68 |
Ducati | Automotive | 1.65 |
KTM | Automotive | 1.62 |
Yamaha | Consumer Electronics | 1.41 |
Pandora | Jewelry & Watches | 1.37 |
Guess | Apparel & Fashion | 1.33 |
Levi's | Apparel & Fashion | 1.33 |
UFC | Sports & Outdoors | 1.22 |
Suzuki | Automotive | 1.19 |
Vans | Footwear | 1.18 |
Puma | Apparel & Fashion | 1.16 |
musical.ly | Entertainment & Media | 1.10 |
Volkswagen | Automotive | 1.09 |
Harley-Davidson | Automotive | 1.03 |
Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 1.02 |
Grand Theft Auto | Gaming & Esports (Software/Titles) | 1.00 |
DC Entertainment | Entertainment | 0.97 |
Pepsi | Beverages | 0.96 |
Tesla Motors | Automotive | 0.93 |
Travelgram | Travel & Hospitality | 0.91 |
National Geographic | Entertainment & Media | 0.87 |
Sony | Consumer Electronics | 0.86 |
Canon | Cameras & Photography | 0.85 |
Adidas | Apparel & Fashion | 0.85 |
FIFA | Entertainment | 0.83 |
SheInside | Apparel & Fashion | 0.82 |
Audi | Automotive | 0.79 |
Chevrolet | Automotive | 0.78 |
Official Profiles
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LoginArtist: Captain Hook
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 191,785
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Radio Spins (2025-10-07)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
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Popularity (2025-10-06)
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