Capleton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
50,100
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:21:12 UTC
Genres
Scores
Biography
After achieving success in the American market, Capleton refocused on Jamaica, balancing his Rasta-inspired music with more romantic themes. Albums like More Fire and Still Blazin' showcased his consistent output, featuring hits like "Jah Jah City" and "Who Dem?". Capleton's unique blend of roots reggae, dancehall, and Rastafarian spirituality solidified his status as a reggae icon in the music industry.
Capleton indexes high with fans in the 25-34 range in UNITED STATES, FRANCE, UNITED KINGDOM. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,335 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Red Stripe Beer, Apple Music, Spotify, making Merchandise featuring Capleton's iconic imagery, Vinyl records of classic albums, Exclusive live concert tickets a natural test bed. Choose Capleton when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 50,100 · Engagements 190 · Rate 0.4% Posts 314 · Views 2,335 · Avg Likes 184 · Avg Comments 7 · Avg Views 2,335 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 18-24: 22% 35-44: 19% 45-64: 4% |
Largest: 25-34 (54%); next: 18-24 (22%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (21%) FRANCE (11%) UNITED KINGDOM (9%) JAMAICA (8%) CANADA (5%) |
Top regions: UNITED STATES (21%), FRANCE (11%), UNITED KINGDOM (9%) |
| Platform Engagement | Youtube: 2,335 avg views/post | Best reach: Youtube 2,335 avg views; best engagement: Youtube 184 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring Capleton's iconic imagery
- Vinyl records of classic albums
- Exclusive live concert tickets
- Digital downloads of new releases
- Collaborative music projects with other reggae artists
- Rastafarian-themed apparel
- Music streaming subscriptions
- Reggae music festivals sponsorships
Marketing Angles
- Highlight Capleton's Rastafarian roots and spirituality
- Emphasize his influence on the reggae and dancehall genres
- Leverage nostalgia for classic reggae sounds
- Promote his crossover appeal in mainstream music
- Engage fans through storytelling about his career
- Utilize social media for fan interaction and behind-the-scenes content
Content Themes
- Rastafarian culture and spirituality
- The evolution of reggae and dancehall music
- Personal stories from Capleton's life and career
- Collaborations with other artists
- Live performance highlights
- Music video releases and behind-the-scenes footage
Partnership Brands
- Red Stripe Beer
- Apple Music
- Spotify
- Rasta Apparel
- Reggae Sumfest
- Def Jam Recordings
- Jamaican Tourism Board
- Tuff Gong Records
- Soul Rebel Clothing
- Jamrock Reggae Festival
- Bamboo Water
- Caribbean Airlines
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Capleton
The map shows every radio station that aired Capleton today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 1,820,124
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,051,885 | 57.79% |
| [+] |
Audiomack |
752,316 | 41.33% |
| [+] |
Yandex |
15,923 | 0.87% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:09:49 | Everybody | The Joint | Washington, D.C., US | 197 |
| 2025-08-21 08:00:15 | Jah Is My Leader | La Grosse Radio | Paris, FR | 209 |
| 2025-08-21 07:39:44 | Gunman Town | La Grosse Radio | Paris, FR | 164 |
| 2025-08-21 02:14:57 | Gunman Town | La Grosse Radio | Paris, FR | 163 |
| 2025-08-21 02:11:09 | Tour - Lil Jon & Paul's Mix | Hot 97 | New York, NY, US | 38 |
| 2025-08-21 01:36:45 | Tour | Mouv' Dancehall | Paris, FR | 228 |
| 2025-08-21 01:36:08 | Ah No People Dem Love | Radio Activ' 101.9 fm | Saint-Brieuc, FR | 68 |
| 2025-08-21 01:35:08 | Ah No People Dem Love | Radio Activ' 101.9 fm | Saint-Brieuc, FR | 50 |
| 2025-08-21 00:38:48 | More Prophet | Radio Galere | Marseille, FR | 194 |
| 2025-08-21 00:24:17 | Or Wah | NRJ ANTILLES | Basse-Terre, GP | 82 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |