Caparezza
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
1,107,878
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:39:33 UTC
Genres
Scores
Biography
Caparezza engages 18-24 & 25-34 audiences with repeatable results in ITALY, UNITED STATES, FRANCE. The fan base skews heavily male (76%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,837,657 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Peroni, Alitalia, Superga, indicating authentic resonance in Collaborate with Italian fashion brands, Launch a signature beverage line, Create exclusive merchandise for fans. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,107,878 · Engagements 81,044 · Rate 7.3% Posts 413 · Views 2,837,657 · Avg Likes 78,636 · Avg Comments 2,818 · Avg Views 2,837,657 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 37% 35-44: 13% 45-64: 6% |
Largest: 18-24 (40%); next: 25-34 (37%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
ITALY (90%) UNITED STATES (1%) FRANCE (1%) UNITED KINGDOM (1%) SPAIN (1%) |
Top regions: ITALY (90%), UNITED STATES (1%), FRANCE (1%) |
| Platform Engagement | Instagram: 31,282 avg likes/post · Youtube: 2,837,657 avg views/post | Best reach: Youtube 2,837,657 avg views; best engagement: Youtube 47,354 avg likes |
Top Brand Affinities
Peroni
Alitalia
Superga
Arezzo
Miele
Campari
Itaú
Ryanair
Alfa Romeo
Selfiegram
Tate Modern
Calzedonia
Recommendations
Products & Services
- Collaborate with Italian fashion brands
- Launch a signature beverage line
- Create exclusive merchandise for fans
- Develop a mobile app for fan engagement
- Host virtual concerts and Q&A sessions
- Offer music production workshops
- Partner with travel brands for music tours
- Create a podcast discussing music and culture
Marketing Angles
- Emphasize his unique blend of genres
- Highlight personal storytelling in music
- Leverage nostalgia for early 2000s hip-hop
- Focus on his Italian roots and cultural impact
- Utilize social media for fan interaction
- Promote collaborations with other artists
Content Themes
- Behind-the-scenes of music creation
- Personal stories and experiences
- Cultural commentary through music
- Fan stories and testimonials
- Music industry insights
- Collaborative projects with other artists
Partnership Brands
- Peroni
- Alitalia
- Superga
- Campari
- Fiat
- Miele
- Itaú
- Ryanair
- Alfa Romeo
- Calzedonia
- Patek Philippe
- Decathlon
- Martini
- Lindt
- ASUS
- Valentino
- HBO
- Spotify Music
- Beats Electronics
- Guinness
- Nutella
| Brand | Category | Score |
|---|---|---|
| Peroni | Beverages | 28.31 |
| Alitalia | Travel & Hospitality | 21.68 |
| Superga | Apparel & Fashion | 21.34 |
| Arezzo | Apparel & Fashion | 15.50 |
| Miele | Home & Living | 14.21 |
| Campari | Beverages | 12.83 |
| Itaú | Finance, Banking & Insurance | 12.44 |
| Ryanair | Travel & Hospitality | 10.72 |
| Alfa Romeo | Automotive | 10.09 |
| Selfiegram | Technology | 8.32 |
| Tate Modern | Entertainment | 6.68 |
| Calzedonia | Apparel & Fashion | 6.49 |
| Patek Philippe | Jewelry & Watches | 6.36 |
| Décathlon | Sports & Outdoors | 5.49 |
| Fiat | Automotive | 5.45 |
| Polaroid | Cameras & Photography | 5.23 |
| Columbia Pictures | Entertainment | 4.06 |
| The Witcher | Entertainment | 4.00 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 3.69 |
| Aperol | Alcoholic Beverages | 3.61 |
| Kiko | Beauty & Personal Care | 3.46 |
| Ducati | Automotive | 3.39 |
| Leica | Cameras & Photography | 3.31 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 3.24 |
| Martini | Alcoholic Beverages | 3.20 |
| Lindt | Snacks & Confectionery | 3.13 |
| ASUS | Computers & Gaming Hardware | 3.06 |
| Valentino | Apparel & Fashion | 3.05 |
| Pantone Inc | Books, Stationery & Office | 3.01 |
| Ferrari | Automotive | 2.99 |
| Snoopy And The Peanuts Gang | Entertainment | 2.96 |
| Pizza Lover | Food & Snacks | 2.96 |
| Ubisoft | Gaming & Esports (Software/Titles) | 2.96 |
| Ferrero | Food & Snacks | 2.95 |
| Fujifilm | Cameras & Photography | 2.91 |
| GoPro | Cameras & Photography | 2.90 |
| Lego | Toys & Games | 2.86 |
| Dr. Martens | Apparel & Fashion | 2.74 |
| Guinness | Alcoholic Beverages | 2.71 |
| National Geographic | Entertainment & Media | 2.67 |
| Travelgram | Travel & Hospitality | 2.62 |
| HBO | Entertainment & Media | 2.48 |
| Fila | Apparel & Fashion | 2.31 |
| Nutella | Food & Snacks | 2.23 |
| Vans | Footwear | 2.22 |
| Huawei | Mobile Phones & Accessories | 2.20 |
| Warner Bros | Entertainment | 2.19 |
| Primark | Apparel & Fashion | 2.16 |
| Spotify Music | Entertainment & Media | 2.13 |
| Beats Electronics | Audio & Music Gear | 2.10 |
Official Profiles
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LoginArtist: Caparezza
The map shows every radio station that aired Caparezza today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 04:05:42 | Goodbye Malinconia - Radio Edit | Rete Tre | Ticino, CH | 220 |
| 2025-08-21 03:01:08 | Una Chiave | Radio Orte | Lazio, IT | 233 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |