Candice Pillay

Candice Pillay — r&b, funk & soul artist from ZA.

South African R&B singer Candice Pillay made her mark in the music industry after co-writing for Rihanna and Christina Aguilera in the early 2010s. Her mixtape…

Influence: 51.72% Fanbase: 21.82% Trending: 66.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

3,520

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:49:10 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&b

Biography

South African R&B singer Candice Pillay made her mark in the music industry after co-writing for Rihanna and Christina Aguilera in the early 2010s. Her mixtape "The Mood Kill" in 2015 showcased her talent, leading to collaborations with artists like Tinie Tempah and Dr. Dre. Pillay's songwriting contributions continued to flourish, including work on Rihanna's "American Oxygen" and projects with Dumblonde and Jon Connor addressing social issues such as Black Lives Matter and anti-apartheid movements. Her dynamic career reflects a fusion of her South African roots and international success.

Top Brand Affinities

Report Date: 2025-08-16

Candice Pillay indexes high with fans in the 18-24 range in UNITED STATES, SOUTH AFRICA, BRAZIL. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 32,423 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Fashion brands targeting young adults, Social justice organizations, Music streaming platforms, making Merchandise (apparel, accessories), Exclusive music releases, Virtual concert tickets a natural test bed. Choose Candice Pillay when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Candice Pillay score 8.78% — Very Strong bucket.

Product: Merchandise (apparel, accessories)Product: Exclusive music releasesProduct: Virtual concert tickets

Followers:3,520

Engagements:309

Rate:8.8%

Posts:6

Avg Likes:293

Avg Comments:17

Avg Views:32,423

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,520 · Engagements 309 · Rate 8.8% Posts 6 · Views 32,423 · Avg Likes 293 · Avg Comments 17 · Avg Views 32,423	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 38% 35-44: 6% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (38%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (42%) SOUTH AFRICA (12%) BRAZIL (9%) UNITED KINGDOM (7%) FRANCE (3%)	Top regions: UNITED STATES (42%), SOUTH AFRICA (12%), BRAZIL (9%)
Platform Engagement	Youtube: 32,423 avg views/post	Best reach: Youtube 32,423 avg views; best engagement: Youtube 293 avg likes