Camera Obscura

Camera Obscura — pop artist from GB.

Camera Obscura's latest album, "Look to the East, Look to the West" (2024), marks a triumphant return for the Scottish indie pop group led by Tracyanne…

Influence: 58.84% Fanbase: 42.75% Trending: 66.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

2,340

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-30 04:17:11 UTC

Genres

popindie popscottish indietwee poppopalternativeindie rockalternative

Biography

Camera Obscura's latest album, "Look to the East, Look to the West" (2024), marks a triumphant return for the Scottish indie pop group led by Tracyanne Campbell. Teaming up once again with producer Jari Haapalainen, known for their work on previous albums, this new record showcases the band's evolution with a blend of nostalgia and sophistication that resonates with longtime fans and new listeners alike.

Since their formation in 1996, Camera Obscura has solidified their place in the indie music scene, drawing comparisons to fellow Scottish band Belle and Sebastian. With standout albums like "Biggest Bluest Hi-Fi" and "Let's Get Out Of This Country," the band has garnered critical acclaim and commercial success, highlighted by hits such as "Lloyd, I'm Ready To Be Heartbroken" and "French Navy." Their latest release continues to showcase their signature sound and songwriting prowess, cementing their status as one of the UK's most beloved indie acts.

Top Brand Affinities

Report Date: 2025-08-15

Camera Obscura is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is male-leaning (55%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (34,602 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Camera Obscura score 20.51% — Very Strong bucket.

Followers:2,340

Engagements:480

Rate:20.5%

Posts:15

Avg Likes:461

Avg Comments:33

Avg Views:34,602

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,340 · Engagements 480 · Rate 20.5% Posts 15 · Views 34,602 · Avg Likes 461 · Avg Comments 33 · Avg Views 34,602	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 36% 35-44: 11% 45-64: 7%	Largest: 18-24 (41%); next: 25-34 (36%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (18%) BRAZIL (11%) INDONESIA (11%) MEXICO (7%) THAILAND (7%)	Top regions: UNITED STATES (18%), BRAZIL (11%), INDONESIA (11%)
Platform Engagement	Youtube: 34,602 avg views/post	Best reach: Youtube 34,602 avg views; best engagement: Youtube 461 avg likes