Camera Obscura
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
2,340
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 23:59:54 UTC
Genres
Scores
Biography
Since their formation in 1996, Camera Obscura has solidified their place in the indie music scene, drawing comparisons to fellow Scottish band Belle and Sebastian. With standout albums like "Biggest Bluest Hi-Fi" and "Let's Get Out Of This Country," the band has garnered critical acclaim and commercial success, highlighted by hits such as "Lloyd, I'm Ready To Be Heartbroken" and "French Navy." Their latest release continues to showcase their signature sound and songwriting prowess, cementing their status as one of the UK's most beloved indie acts.
Camera Obscura is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is male-leaning (55%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (34,602 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,340 · Engagements 480 · Rate 20.5% Posts 15 · Views 34,602 · Avg Likes 461 · Avg Comments 33 · Avg Views 34,602 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 36% 35-44: 11% 45-64: 7% |
Largest: 18-24 (41%); next: 25-34 (36%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (11%) INDONESIA (11%) MEXICO (7%) THAILAND (7%) |
Top regions: UNITED STATES (18%), BRAZIL (11%), INDONESIA (11%) |
| Platform Engagement | Youtube: 34,602 avg views/post | Best reach: Youtube 34,602 avg views; best engagement: Youtube 461 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: Camera Obscura
The map shows every radio station that aired Camera Obscura today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-11)
Total: 1,320,502
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
1,057,401 | 80.08% |
| [+] |
Spotify |
254,328 | 19.26% |
| [+] |
Pandora |
8,773 | 0.66% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:26:48 | Books Written For Girls | Radio NABA 6 | Riga, LV | 307 |
| 2025-08-21 03:24:52 | Let's Go Bowling | WFMU | Jersey City, NJ, US | 160 |
| 2025-08-21 00:46:52 | French Navy | WDVX | Knoxville, US | 189 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |