Cam
Genres
popcountry popcountrycountrycontemporary countryhip-hop & raphip-hop/rap
Influential: 57.93%
Fanbase: 42.28%
Trending: 65.76%
Report Date: 2025-08-15
0
Total Streams
412,341
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 57.93% |
Fanbase 42.28% |
Trending 65.76% |
CAREER STAGE: MID_LEVEL
Biography
In 2025, Cam, a multi-platinum, GRAMMY Award-winning artist and songwriter, made significant contributions to Beyoncé's groundbreaking album "COWBOY CARTER," earning her first GRAMMY win for Album of The Year. She also collaborated as a featured artist and songwriter on 070 Shake's album "PETRICHOR" and is gearing up for the release of her upcoming project with RCA Records.
Cam's debut album "Untamed" achieved critical acclaim, reaching the Top 15 of the Billboard 200 and featuring the triple-platinum hit "Burning House." Her sophomore release, "The Otherside," included collaborations with notable artists like Avicii, Harry Styles, Jack Antonoff, and Sam Smith, in addition to her songwriting contributions to various projects including Beyoncé's "COWBOY CARTER" and works by Miley Cyrus, Diplo, and Sam Smith.
Cam's debut album "Untamed" achieved critical acclaim, reaching the Top 15 of the Billboard 200 and featuring the triple-platinum hit "Burning House." Her sophomore release, "The Otherside," included collaborations with notable artists like Avicii, Harry Styles, Jack Antonoff, and Sam Smith, in addition to her songwriting contributions to various projects including Beyoncé's "COWBOY CARTER" and works by Miley Cyrus, Diplo, and Sam Smith.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Cam score
0.33% — Low bucket.
Brand: Live Nation
Brand: Ariat
Brand: FabFitFun
Followers:412,341
Engagements:1,342
Rate:0.3%
Posts:268
Views:4,605
Avg Likes:1,320
Avg Comments:54
Avg Views:4,605
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 412,341 · Engagements 1,342 · Rate 0.3% Posts 268 · Views 4,605 · Avg Likes 1,320 · Avg Comments 54 · Avg Views 4,605 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 46% 25-34: 30% 35-44: 12% 45-64: 6% |
Largest: 18-24 (46%); next: 25-34 (30%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (69%) NIGERIA (6%) CANADA (5%) UNITED KINGDOM (3%) BRAZIL (2%) |
Top regions: UNITED STATES (69%), NIGERIA (6%), CANADA (5%) |
| Platform Engagement | Instagram: 1,077 avg likes/post · Tiktok: 2,655 avg views/post · Youtube: 1,950 avg views/post | Best reach: Tiktok 2,655 avg views; best engagement: Instagram 1,077 avg likes |
Top Brand Affinities
Live Nation
Entertainment
Score: 26.42
Ariat
Apparel & Fashion
Score: 24.69
FabFitFun
Beauty & Personal Care
Score: 15.14
Houston Livestock Show and Rodeo
Entertainment
Score: 10.85
HBO Max
Entertainment & Media
Score: 10.55
Margaritaville
Apparel & Fashion
Score: 10.46
Arbonne
Beauty & Personal Care
Score: 9.47
Bud Light
Alcoholic Beverages
Score: 9.29
Amazon Music
Entertainment & Media
Score: 9.14
Barbie
Toys & Games
Score: 8.92
Kroger
Grocery & Pantry
Score: 8.63
J.Crew
Apparel & Fashion
Score: 7.88
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Live Nation | Entertainment | 26.42 |
| Ariat | Apparel & Fashion | 24.69 |
| FabFitFun | Beauty & Personal Care | 15.14 |
| Houston Livestock Show and Rodeo | Entertainment | 10.85 |
| HBO Max | Entertainment & Media | 10.55 |
| Margaritaville | Apparel & Fashion | 10.46 |
| Arbonne | Beauty & Personal Care | 9.47 |
| Bud Light | Alcoholic Beverages | 9.29 |
| Amazon Music | Entertainment & Media | 9.14 |
| Barbie | Toys & Games | 8.92 |
| Kroger | Grocery & Pantry | 8.63 |
| J.Crew | Apparel & Fashion | 7.88 |
| Coors | Alcoholic Beverages | 7.84 |
| Anthropologie | Apparel & Fashion | 7.71 |
| Influenster | Beauty & Personal Care | 7.61 |
| MamaBear | Baby, Kids & Maternity | 7.57 |
| Busch | Beverages | 7.37 |
| Younique | Beauty & Personal Care | 7.36 |
| NBC | Entertainment & Media | 7.30 |
| Delta | Automotive | 7.24 |
| Verizon | Telecom & Internet Services | 7.11 |
| Bath & Body Works | Beauty & Personal Care | 7.01 |
| Target | Apparel | 6.70 |
| Steve Madden | Apparel & Fashion | 6.49 |
| ASOS | Apparel & Fashion | 6.32 |
| Chick-fil-A | Restaurants & Food Service | 6.08 |
| iHeartRadio Music Awards | Entertainment | 5.73 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 5.44 |
| Free People | Apparel & Fashion | 5.44 |
| OLD NAVY | Apparel & Fashion | 5.19 |
| NHL | Sports & Outdoors | 5.17 |
| Publix | Grocery & Pantry | 5.13 |
| Gillette | Beauty & Personal Care | 5.03 |
| Walgreens | Health & Wellness | 4.95 |
| NORDSTROM | Apparel & Fashion | 4.93 |
| Redken | Beauty & Personal Care | 4.66 |
| Walmart | E-commerce & Marketplaces | 4.65 |
| Urban Outfitters | Apparel & Fashion | 4.56 |
| BarkBox | Pet Supplies | 4.55 |
| Carhartt | Apparel & Fashion | 4.52 |
| MTV | Entertainment | 4.51 |
| Fenty beauty | Beauty & Personal Care | 4.45 |
| Taco Bell | Restaurants & Food Service | 4.38 |
| The Home Depot | Home & Living | 4.32 |
| Holden | Automotive | 4.16 |
| Lollapalooza | Entertainment | 4.00 |
| CNN | Entertainment & Media | 3.92 |
| Oculus | Technology | 3.71 |
| Bentley | Automotive | 3.67 |
| Dunkin' Donuts | Food & Snacks | 3.59 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |