Calvin Harris Brand Affinity ranks highest Trancefamily at 15.86% . Very Strong. Score DMDB 77.74% | Fanbase 90.65%

Calvin Harris — pop artist from GB.

Calvin Harris is a Scottish DJ, producer, and songwriter born on January 17, 1984. He gained international recognition for his electronic music and…

Calvin Harris

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc3-e4fe-3604-af58-a0369fe50396

Find Artist

Genres

popdance poppopmainstream popelectronicedmelectro housepop dancehouseprogressive housedanceuk danceelectronic

Influential: 77.74% Fanbase: 90.65% Trending: 71.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 15.86% • Very Strong

As of 2025-09-09

32,532,836

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.74% | Fanbase 90.65% | Trending 71.29% | CAREER STAGE: SUPERSTAR

Biography

Calvin Harris is a Scottish DJ, producer, and songwriter born on January 17, 1984. He gained international recognition for his electronic music and collaborations with various artists. In 2012, Harris released the single "Let's Go" featuring Ne-Yo, which became a commercial success and further solidified his presence in the music industry.

Ne-Yo, born on October 18, 1979, is an American singer, songwriter, and producer known for his R&B and pop music. He has achieved multiple chart-topping hits and has collaborated with various artists across different genres. Ne-Yo's collaboration with Calvin Harris on the 2012 single "Let's Go" was well-received by audiences and critics alike.

Report Date: 2025-09-09

Calvin Harris resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, UNITED STATES, INDIA. The demographic is heavily male (59%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 132,900 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Trancefamily, Tomorrowland, Pioneer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Calvin Harris score 0.15% — Low bucket.

Brand: TrancefamilyBrand: TomorrowlandBrand: Pioneer

Followers:32,532,836

Engagements:49,022

Rate:0.2%

Posts:772

Avg Likes:48,200

Avg Comments:709

Avg Views:154,298

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,532,836 · Engagements 49,022 · Rate 0.2% Posts 772 · Views 154,298 · Avg Likes 48,200 · Avg Comments 709 · Avg Views 154,298	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 7% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	BRAZIL (14%) UNITED STATES (12%) INDIA (7%) MEXICO (6%) INDONESIA (5%)	Top regions: BRAZIL (14%), UNITED STATES (12%), INDIA (7%)
Platform Engagement	Instagram: 36,210 avg likes/post · Tiktok: 132,900 avg views/post · Youtube: 21,398 avg views/post	Best reach: Tiktok 132,900 avg views; best engagement: Instagram 36,210 avg likes

Top Brand Affinities

Trancefamily

Score: 15.86

Tomorrowland

Score: 8.69

Pioneer

Score: 8.56

Amazon Music

Score: 8.29

Ableton

Score: 4.58

Lollapalooza

Score: 3.66

Coachella

Score: 2.85

Pull&Bear

Score: 2.85

ASOS

Score: 2.69

AMC

Score: 2.54

Bershka

Score: 2.45

Lacoste

Score: 2.42

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Trancefamily		15.86
Tomorrowland		8.69
Pioneer		8.56
Amazon Music		8.29
Ableton		4.58
Lollapalooza		3.66
Coachella		2.85
Pull&Bear		2.85
ASOS		2.69
AMC		2.54
Bershka		2.45
Lacoste		2.42
Aperol		2.39
Bellagio		2.39
Tesco		2.35
MTV		2.30
Budweiser		2.22
Ray-Ban		2.21
McLaren		2.19
Topshop		2.18
Beats Electronics		2.12
Boeing		2.09
A Game of Tones		2.05
BBC		2.00
Dr. Martens		1.95
SoundCloud		1.94
Heineken		1.89
Red Bull		1.79
Gymshark		1.78
The North Face		1.74
Guinness		1.73
Primark		1.72
Jack Daniels		1.67
Vogue		1.67
Calvin Klein		1.63
Hollister Co		1.60
Under Armour		1.51
NBA		1.44
Showtime		1.44
HBO		1.43
Warner Bros		1.41
Coca-Cola		1.41
NFL		1.39
Urban Decay Cosmetics		1.38
Vans		1.38
New Balance		1.38
Universal		1.36
Pixar		1.36
Levi's		1.35
Polaroid		1.34