Calussa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
44,130
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 22:20:17 UTC
Genres
Scores
Biography
Calussa maintains consistent pull among 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, INDIA. The audience leans heavily male (66%), so brand cues around style and status perform well. The clearest reach is on Youtube with 600 avg views per post; Tiktok functions as the community touchpoint. Affinity with Trancefamily, Pioneer, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,130 · Engagements 62 · Rate 0.1% Posts 376 · Views 1,171 · Avg Likes 62 · Avg Comments 88 · Avg Views 1,171 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 36% 45-64: 4% 13-17: 4% |
Largest: 18-24 (54%); next: 25-34 (36%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
BRAZIL (78%) UNITED STATES (10%) INDIA (3%) COLOMBIA (3%) CANADA (2%) |
Top regions: BRAZIL (78%), UNITED STATES (10%), INDIA (3%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 571 avg views/post · Youtube: 600 avg views/post | Best reach: Youtube 600 avg views; best engagement: Tiktok 49 avg likes |
Top Brand Affinities
Trancefamily
Pioneer
Mixcloud
Ableton
American Airlines
Univision
REVOLVE
Tomorrowland
Coachella
Akai
SoundCloud
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 50.49 | |
| Pioneer | 48.34 | |
| Mixcloud | 44.47 | |
| Ableton | 29.30 | |
| American Airlines | 27.08 | |
| Univision | 23.81 | |
| REVOLVE | 23.70 | |
| Tomorrowland | 19.08 | |
| Coachella | 13.41 | |
| Akai | 13.02 | |
| SoundCloud | 12.81 | |
| Sennheiser | 12.56 | |
| Grey Goose | 11.12 | |
| Nixon | 9.53 | |
| Pro Tools | 7.47 | |
| iHeartRadio Music Awards | 7.23 | |
| Beats Electronics | 6.83 | |
| Moët & Chandon | 6.73 | |
| BALMAIN | 5.87 | |
| Spotify Music | 5.33 | |
| Four Seasons | 5.00 | |
| Margaritaville | 4.74 | |
| CNN | 4.11 | |
| Lollapalooza | 4.06 | |
| TOM FORD | 4.03 | |
| Versace | 3.93 | |
| Red Bull | 3.68 | |
| Dolce & Gabbana | 3.57 | |
| Oculus | 3.54 | |
| Bacardi | 3.44 | |
| ESPN | 3.39 | |
| Rolls-Royce | 3.36 | |
| McLaren | 3.29 | |
| Paramount Pictures | 3.22 | |
| Bellagio | 3.20 | |
| Hermès | 3.15 | |
| Christian Louboutin | 3.05 | |
| Fendi | 3.01 | |
| NFL | 2.92 | |
| Lululemon Athletica | 2.76 | |
| Louis Vuitton | 2.67 | |
| MTV | 2.65 | |
| GIVENCHY | 2.60 | |
| Calvin Klein | 2.60 | |
| Yves Saint Laurent | 2.54 | |
| Aperol | 2.53 | |
| NBC | 2.46 | |
| NHL | 2.45 | |
| Victoria's Secret | 2.43 | |
| Christian Dior | 2.36 |
Official Profiles
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LoginArtist: Calussa
The map shows every radio station that aired Calussa today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:48:32 | No Pare | One fm | Bucharest, RO | 184 |
| 2025-08-21 07:40:04 | U & I (feat. Sirolf (NL)) - Nic Fanciulli Extended Remix | Select | London, GB | 190 |
| 2025-08-21 03:13:34 | No Pare | One fm | Bucharest, RO | 182 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |