Caleb Calloway

Caleb Calloway — electronic artist from PR.

Caleb Calloway, a multiplatinum producer and Latin Grammy nominee, has amassed over 22 billion streams with chart-topping hits like "Classy 101" and "Panties y…

Influence: 49.81% Fanbase: 18.80% Trending: 65.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 40.73% • Very Strong

As of 2025-09-08

99,147

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 20:10:08 UTC

Genres

electronicdance

Biography

Caleb Calloway, a multiplatinum producer and Latin Grammy nominee, has amassed over 22 billion streams with chart-topping hits like "Classy 101" and "Panties y Brasieres." His work on Sebastián Yatra's "Dharma" and Rauw Alejandro's "Reloj" has earned him multiple BMI Latin Awards, solidifying his impact on the industry. Collaborating with artists like Bad Bunny and J Balvin, Caleb's latest album "HAYABUSA" showcases his commitment to innovative music production by fusing sounds from 20 diverse artists worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Caleb Calloway reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, MEXICO, SPAIN. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 3,247 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Pioneer, Mixcloud, Univision suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Caleb Calloway score 3.27% — Very Strong bucket.

Brand: PioneerBrand: MixcloudBrand: Univision

Followers:99,147

Engagements:3,247

Rate:3.3%

Posts:178

Avg Likes:3,247

Avg Comments:56

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 99,147 · Engagements 3,247 · Rate 3.3% Posts 178 · Views 0 · Avg Likes 3,247 · Avg Comments 56 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 32% 35-44: 13% 13-17: 4%	Largest: 25-34 (49%); next: 18-24 (32%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (36%) MEXICO (10%) SPAIN (7%) COLOMBIA (7%) ARGENTINA (6%)	Top regions: UNITED STATES (36%), MEXICO (10%), SPAIN (7%)
Platform Engagement	Instagram: 3,247 avg likes/post	best engagement: Instagram 3,247 avg likes

Top Brand Affinities

Pioneer

Score: 40.73

Mixcloud

Score: 38.66

Univision

Score: 38.38

Ableton

Score: 37.25

La Perla

Score: 27.02

Warner Music

Score: 25.11

MOOG

Score: 22.78

Live Nation

Score: 20.41

Pro Tools

Score: 18.50

American Airlines

Score: 17.78

Amazon Music

Score: 15.82

SoundCloud

Score: 12.80

Brand	Category	Score
Pioneer		40.73
Mixcloud		38.66
Univision		38.38
Ableton		37.25
La Perla		27.02
Warner Music		25.11
MOOG		22.78
Live Nation		20.41
Pro Tools		18.50
American Airlines		17.78
Amazon Music		15.82
SoundCloud		12.80
Sennheiser		12.03
Akai		11.29
Jean Paul Gaultier		11.28
Movistar		9.36
Tomorrowland		8.48
Spotify Music		7.47
Beats Electronics		6.94
Champion		6.64
Amway		5.97
Coachella		5.86
Stüssy		5.74
Loewe		5.19
Coach		4.84
iHeartRadio Music Awards		4.75
Bacardi		3.94
Miu Miu		3.78
Urban Outfitters		3.47
Supreme		3.47
Lollapalooza		3.38
Cafecito		3.27
Versace		3.20
Heineken		3.06
ASOS		2.94
Sony		2.94
Pull&Bear		2.69
MTV		2.61
Hennessy		2.59
Red Bull		2.50
The North Face		2.32
Dolce & Gabbana		2.29
FashionNova		2.27
Sneakerhead		2.26
Carhartt		2.23
shein		2.19
Timberland		2.19
Paramount Pictures		2.18
New Balance		2.17
Guess		2.17