Cakra Khan

Cakra Khan — pop artist from ID.

Cakra Khan is an Indonesian singer and songwriter known for his distinctive raspy voice and emotive music. He gained prominence in 2012 with the hit single…

Influence: 47.07% Fanbase: 40.42% Trending: 50.40% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 22.21% • Very Strong

As of 2025-09-09

1,197,783

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:45:17 UTC

Genres

poppopindonesian popmainstream pop

Biography

Cakra Khan is an Indonesian singer and songwriter known for his distinctive raspy voice and emotive music. He gained prominence in 2012 with the hit single "Harus Terpisah," establishing himself as a prominent figure in Indonesia's music scene.

In 2023, Cakra Khan released his album Divine in collaboration with MyMusic Records. The album showcases a blend of heartfelt ballads and poignant melodies, exploring themes of love, loss, and self-discovery. Tracks like "I’m Sorry" and "You Are the Reason" highlight his versatility and emotional depth, resonating with audiences both in Indonesia and internationally.

Top Brand Affinities

Report Date: 2025-09-09

Cakra Khan is already in the conversation with 18-24 & 25-34 audiences in INDONESIA, MALAYSIA, SAUDI ARABIA. The audience is heavily male (66%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (3,343 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Oppo, Garuda Indonesia, Maybank points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cakra Khan score 0.07% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Maybank

Followers:1,197,783

Engagements:860

Rate:0.1%

Posts:2,075

Avg Likes:835

Avg Comments:39

Avg Views:3,734

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,197,783 · Engagements 860 · Rate 0.1% Posts 2,075 · Views 3,734 · Avg Likes 835 · Avg Comments 39 · Avg Views 3,734	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 38% 35-44: 11% 13-17: 6%	Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	INDONESIA (85%) MALAYSIA (6%) SAUDI ARABIA (3%) TAIWAN (3%) UNITED STATES (2%)	Top regions: INDONESIA (85%), MALAYSIA (6%), SAUDI ARABIA (3%)
Platform Engagement	Instagram: 670 avg likes/post · Tiktok: 391 avg views/post · Youtube: 3,343 avg views/post	Best reach: Youtube 3,343 avg views; best engagement: Instagram 670 avg likes

Top Brand Affinities

Oppo

Score: 22.21

Garuda Indonesia

Score: 16.60

Maybank

Score: 11.46

Jafra

Score: 11.06

AirAsia

Score: 9.28

Daihatsu

Score: 7.24

Yakult

Score: 6.62

Coach

Score: 6.57

Carrefour

Score: 6.00

Oriflame

Score: 5.67

Petronas

Score: 5.38

Max Mara

Score: 4.98

Brand	Category	Score
Oppo		22.21
Garuda Indonesia		16.60
Maybank		11.46
Jafra		11.06
AirAsia		9.28
Daihatsu		7.24
Yakult		6.62
Coach		6.57
Carrefour		6.00
Oriflame		5.67
Petronas		5.38
Max Mara		4.98
Pfizer		4.57
Pampers		4.45
Preloved		4.01
Tupperware Brands		3.96
Pizza Hut		3.86
Pull&Bear		3.56
LEGOLAND		3.17
H&M		2.37
Fujifilm		2.29
UNIQLO		2.28
KFC		2.26
KENZO		2.00
Herbalife		1.70
Snapseed		1.55
Mitsubishi Motors		1.40
Samsung Group		1.32
New Balance		1.31
Maybelline		1.27
Honda		1.23
Louis Vuitton		1.23
Guess		1.22
Yamaha		1.21
Xiaomi		1.12
Christian Dior		1.10
Universal		1.07
Zara		1.06
Marvel		1.02
Mitsubishi		1.00
Burberry		0.97
SWAROVSKI		0.97
Google		0.95
IKEA		0.94
Sony		0.93
Prada		0.90
Airbnb		0.85
musical.ly		0.84
Levi's		0.84
National Geographic		0.83