C.R.O Brand Affinity ranks highest 47 Street at 75.08% . Very Strong. Score DMDB 62.18% | Fanbase 50.75%

C.R.O — rock artist from AR.

Phumlani Vunela, known professionally as C.R.O (Crazy Owl), is a South African rapper hailing from KwaZulu Natal, specifically Stanger and Darnall, born on…

C.R.O

Recognizable

Country: AR | Gender: male | Artist ID: 11e88ac5-f8a1-4d4c-b0a6-c81f66c9b203

Find Artist

Genres

rockrockhip-hop & raptrap latinohip-hop/raptrap argentinotrap tristehip hoptraplatinlatin

Influential: 62.18% Fanbase: 50.75% Trending: 67.89%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 75.08% • Very Strong

As of 2025-09-09

5,293,312

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.18% | Fanbase 50.75% | Trending 67.89% | CAREER STAGE: MAINSTREAM

Biography

Phumlani Vunela, known professionally as C.R.O (Crazy Owl), is a South African rapper hailing from KwaZulu Natal, specifically Stanger and Darnall, born on February 12, 2000. He began his rap career at the age of 18 in 2018, releasing his first single, "Insane," followed by "DESIRE" in 2019. Drawing inspiration from his upbringing in the streets, C.R.O has performed at various underground shows and organized his own event in Darnall. He has collaborated with artists such as Rymer and Mega-T under Mercury Records, with recent singles like "Ghetto Strings" and "To the Top" featuring RYMER & CJ gaining radio play and digital platform availability.

For inquiries or bookings, C.R.O can be reached via email at [email protected] or by phone at 078 756 3290.

Report Date: 2025-09-09

C.R.O performs best with fans in the 18-24 range, concentrated in ARGENTINA, MEXICO, SPAIN. Audience composition is heavily male (79%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 3,105 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward 47 Street, Lollapalooza, Pringles, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, C.R.O is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist C.R.O score 5.03% — Very Strong bucket.

Brand: 47 StreetBrand: LollapaloozaBrand: Pringles

Followers:5,293,312

Engagements:266,041

Rate:5.0%

Posts:464

Avg Likes:265,948

Avg Comments:22,364

Avg Views:6,176

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,293,312 · Engagements 266,041 · Rate 5.0% Posts 464 · Views 6,176 · Avg Likes 265,948 · Avg Comments 22,364 · Avg Views 6,176	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 10% 35-44: 3%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	ARGENTINA (57%) MEXICO (11%) SPAIN (5%) COLOMBIA (4%) PERU (4%)	Top regions: ARGENTINA (57%), MEXICO (11%), SPAIN (5%)
Platform Engagement	Instagram: 264,984 avg likes/post · Tiktok: 3,071 avg views/post · Youtube: 3,105 avg views/post	Best reach: Youtube 3,105 avg views; best engagement: Instagram 264,984 avg likes

Top Brand Affinities

47 Street

Score: 75.08

Lollapalooza

Score: 11.51

Pringles

Score: 5.77

Movistar

Score: 5.48

Campari

Score: 3.59

Cafecito

Score: 3.32

Timberland

Score: 2.79

AMC

Score: 2.75

Snickers

Score: 2.57

Tinder

Score: 2.55

Peugeot

Score: 2.53

A Game of Tones

Score: 2.44

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Top Brand Affinities

Brand	Category	Score
47 Street		75.08
Lollapalooza		11.51
Pringles		5.77
Movistar		5.48
Campari		3.59
Cafecito		3.32
Timberland		2.79
AMC		2.75
Snickers		2.57
Tinder		2.55
Peugeot		2.53
A Game of Tones		2.44
Fiat		2.08
Bershka		1.99
Warner Bros		1.91
Pepsi		1.80
SoundCloud		1.70
Renault		1.66
Polaroid		1.66
Red Bull		1.62
CBS Television Studios		1.59
Spotify Music		1.55
Suzuki		1.52
shein		1.49
FIFA		1.48
Guess		1.42
CBS		1.41
Mitsubishi		1.38
WWE		1.37
Dodge		1.32
Balenciaga		1.26
Nike		1.25
SheInside		1.17
Adidas		1.17
GoPro		1.13
Beats Electronics		1.10
Supreme		1.08
Honda		1.08
Universal		1.00
Marvel		0.99
Vans		0.97
Ford		0.95
Puma		0.94
Yamaha		0.85
Mercedes-Benz		0.82
Subaru		0.82
NBA		0.81
Xbox		0.79
Ferrari		0.78
Chevrolet		0.76