B’z Brand Affinity ranks highest Ajinomoto at 35.31% . Very Strong. Score DMDB 59.99% | Fanbase 58.31%

B’z — pop artist from JP.

B’z — pop artist · from JP · MAINSTREAM. Explore profile, biography and music insights on Digital Music Database.

B’z

Recognizable

Country: JP | Artist ID: 11e81bd1-3883-eaa0-ab7b-a0369fe50396

Find Artist

Genres

popj-poprockpop rockhard rockj-rock

Influential: 59.99% Fanbase: 58.31% Trending: 60.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ajinomoto • 35.31% • Very Strong

As of 2025-09-09

1,600,492

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.99% | Fanbase 58.31% | Trending 60.83% | CAREER STAGE: MAINSTREAM

Biography

B’z — pop artist · from JP · MAINSTREAM. Explore profile, biography and music insights on Digital Music Database.

Report Date: 2025-09-09

B’z is already in the conversation with 25-34 & 18-24 audiences in JAPAN, TAIWAN, UNITED STATES. The audience is heavily male (66%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (112,593 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ajinomoto, Isetan, Paul Smith points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist B’z score 2.31% — Strong bucket.

Brand: AjinomotoBrand: IsetanBrand: Paul Smith

Followers:1,600,492

Engagements:36,922

Rate:2.3%

Posts:1,817

Avg Likes:36,796

Avg Comments:300

Avg Views:112,593

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,600,492 · Engagements 36,922 · Rate 2.3% Posts 1,817 · Views 112,593 · Avg Likes 36,796 · Avg Comments 300 · Avg Views 112,593	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 39% 35-44: 12% 13-17: 5%	Largest: 25-34 (40%); next: 18-24 (39%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	JAPAN (83%) TAIWAN (5%) UNITED STATES (2%) INDONESIA (2%) CHINA (1%)	Top regions: JAPAN (83%), TAIWAN (5%), UNITED STATES (2%)
Platform Engagement	Instagram: 32,645 avg likes/post · Youtube: 112,593 avg views/post	Best reach: Youtube 112,593 avg views; best engagement: Instagram 32,645 avg likes

Top Brand Affinities

Ajinomoto

Score: 35.31

Isetan

Score: 21.07

Paul Smith

Score: 11.19

L'Occitane

Score: 9.44

Snoopy And The Peanuts Gang

Score: 8.66

UNIQLO

Score: 8.53

Gundam

Score: 7.39

Vivienne Westwood

Score: 6.62

G-shock

Score: 5.95

Panasonic

Score: 5.14

Bandai Namco

Score: 4.94

Olympus

Score: 4.71

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Top Brand Affinities

Brand	Category	Score
Ajinomoto		35.31
Isetan		21.07
Paul Smith		11.19
L'Occitane		9.44
Snoopy And The Peanuts Gang		8.66
UNIQLO		8.53
Gundam		7.39
Vivienne Westwood		6.62
G-shock		5.95
Panasonic		5.14
Bandai Namco		4.94
Olympus		4.71
Shake Shack		4.69
UberEATS		3.63
Costco		3.60
Pokemon		3.42
The North Face		3.41
Dr. Martens		3.26
ASICS		3.18
Mazda		2.96
Bulgari		2.67
Tiffany		2.62
IKEA		2.59
TOM FORD		2.52
Chanel		2.45
New Balance		2.41
Amazon		2.37
Star Wars		2.31
Hermès		2.26
Starbucks		2.19
GAP		2.15
Lego		2.00
Nissan		1.94
Scion		1.94
Tiffany & Co		1.93
Christian Dior		1.86
LEGOLAND		1.81
KitKat		1.81
Yves Saint Laurent		1.80
Sony		1.80
Converse		1.76
Toyota		1.75
Lush		1.64
Supreme		1.63
Reebok		1.54
Apple		1.52
KFC		1.38
Subaru		1.35
Fujifilm		1.34
Red Bull		1.32