Byron Messia
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,034,815
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 18:43:32 UTC
Genres
Biography
Byron Messia engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, JAMAICA, GHANA. The fan base skews heavily male (73%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (390,600 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Palm Angels, Marriott, True Religion, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,034,815 · Engagements 91,476 · Rate 8.8% Posts 194 · Views 435,484 · Avg Likes 87,820 · Avg Comments 1,219 · Avg Views 435,484 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 39% 13-17: 6% 35-44: 5% |
Largest: 18-24 (49%); next: 25-34 (39%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (38%) JAMAICA (18%) GHANA (9%) UNITED KINGDOM (8%) GUYANA (6%) |
Top regions: UNITED STATES (38%), JAMAICA (18%), GHANA (9%) |
| Platform Engagement | Instagram: 52,931 avg likes/post · Tiktok: 390,600 avg views/post · Youtube: 44,884 avg views/post | Best reach: Tiktok 390,600 avg views; best engagement: Instagram 52,931 avg likes |
Top Brand Affinities
Palm Angels
Marriott
True Religion
FashionNova
boohoo
New Era
Amazon Music
shein
Four Seasons
Moncler
Coach
Alexander Wang
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 28.60 | |
| Marriott | 21.24 | |
| True Religion | 19.60 | |
| FashionNova | 17.85 | |
| boohoo | 14.36 | |
| New Era | 13.76 | |
| Amazon Music | 13.40 | |
| shein | 13.30 | |
| Four Seasons | 13.16 | |
| Moncler | 13.02 | |
| Coach | 12.41 | |
| Alexander Wang | 10.97 | |
| SheInside | 10.19 | |
| Marni | 10.06 | |
| Pioneer | 9.83 | |
| JACQUEMUS | 9.79 | |
| Alexander McQueen | 9.58 | |
| Hennessy | 8.98 | |
| Steve Madden | 8.82 | |
| Pro Tools | 8.81 | |
| MISSGUIDED | 8.46 | |
| Selfridges | 8.06 | |
| Ableton | 7.89 | |
| Maybach | 7.69 | |
| Tory Burch | 7.31 | |
| SoundCloud | 6.97 | |
| BALMAIN | 6.60 | |
| Champion | 6.60 | |
| Balenciaga | 6.60 | |
| Clarks | 6.47 | |
| River Island | 6.14 | |
| ASOS | 6.00 | |
| Dsquared | 5.87 | |
| Loewe | 5.71 | |
| iHeartRadio Music Awards | 5.55 | |
| Christian Louboutin | 5.35 | |
| Timberland | 5.27 | |
| Kappa | 5.27 | |
| Dolce & Gabbana | 5.13 | |
| GIVENCHY | 5.08 | |
| UGG | 4.60 | |
| Burberry | 4.39 | |
| Moschino | 4.33 | |
| Fendi | 4.22 | |
| American Eagle | 4.21 | |
| Christian Dior | 4.17 | |
| Campari | 3.99 | |
| Lacoste | 3.60 | |
| Cartier | 3.39 | |
| Primark | 3.27 |
Official Profiles
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LoginArtist: Byron Messia
The map shows every radio station that aired Byron Messia today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:53:00 | 90z | Zip FM | Kingston, JM | 82 |
| 2025-08-21 08:51:57 | Talibans | Zip FM | Kingston, JM | 30 |
| 2025-08-21 06:12:31 | Wheel Up (feat. Byron Messia) | Z 99.9 FM | Jakarta, ID | 179 |
| 2025-08-21 04:15:40 | Talibans II | Capital Xtra | London, GB | 100 |
| 2025-08-21 04:14:50 | Talibans II | Capital Xtra | London, GB | 49 |
| 2025-08-21 04:14:07 | Talibans II | KISS XTRA | London, GB | 6 |
| 2025-08-21 04:12:26 | Talibans | KISS XTRA | London, GB | 44 |
| 2025-08-21 01:48:35 | Talibans II | Mouv' 100% Mix | Paris, FR | 4 |
| 2025-08-21 00:45:15 | Choppa (with Lil Baby & Rvssian) | MIXX FM MARTINIQUE | Fort-de-France, MQ | 166 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
