By2

By2 — pop artist from SG.

Singaporean duo By2, comprising twin sisters Miko Bai and Yumi Bai, found initial success with their early albums NC 16 and Twins. It wasn't until the release…

Influence: 58.22% Fanbase: 47.80% Trending: 63.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

124,500

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:41:33 UTC

Genres

popsingaporean popmandopoppopasian popasiansingaporean mandopop

Biography

Singaporean duo By2, comprising twin sisters Miko Bai and Yumi Bai, found initial success with their early albums NC 16 and Twins. It wasn't until the release of their third studio album, Grown Up in 2010, that By2 achieved widespread popularity, topping music charts in Taiwan and China, and accounting for a significant percentage of album sales in both markets during its debut week.

Top Brand Affinities

Report Date: 2025-08-15

By2 engages 18-24 & 25-34 audiences with repeatable results in TAIWAN, MALAYSIA, SINGAPORE. The fan base skews heavily female (69%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (370,650 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist By2 score 6.80% — Very Strong bucket.

Followers:124,500

Engagements:8,461

Rate:6.8%

Posts:409

Avg Likes:8,066

Avg Comments:177

Avg Views:376,558

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 124,500 · Engagements 8,461 · Rate 6.8% Posts 409 · Views 376,558 · Avg Likes 8,066 · Avg Comments 177 · Avg Views 376,558	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 9% 35-44: 2%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	TAIWAN (35%) MALAYSIA (17%) SINGAPORE (9%) UNITED STATES (8%) HONG KONG SAR CHINA (7%)	Top regions: TAIWAN (35%), MALAYSIA (17%), SINGAPORE (9%)
Platform Engagement	Tiktok: 370,650 avg views/post · Youtube: 5,908 avg views/post	Best reach: Tiktok 370,650 avg views; best engagement: Tiktok 7,933 avg likes