Burning Spear

Burning Spear

Country: JM | Gender: male

Influence: 61.45% Fanbase: 46.87% Trending: 68.74% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

8,070

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:50:15 UTC

Genres

reggaereggaedubroots reggaeska

Biography

Burning Spear, also known as Winston Rodney, is a revered Jamaican roots artist who has released a series of classic albums that illuminate Rastafarianism through his powerful vocals and spiritually charged lyrics. Born in St. Ann's Bay in 1948, Burning Spear rose to prominence after a fateful meeting with Studio One head Coxsone Dodd, leading to the release of hits like "Joe Frazier (He Prayed)" and the iconic album "Marcus Garvey." His early work with Studio One set the foundation for a groundbreaking career that saw him exploring themes of oppression, repatriation, and spirituality.

Throughout his career, Burning Spear continued to evolve his sound, releasing a string of critically acclaimed albums that blended roots reggae with jazz and pop influences. His music, characterized by seething vocals and powerful lyrics, resonated with audiences worldwide and earned him multiple Grammy nominations. Despite evolving musical styles, Burning Spear's dedication to his Rastafarian beliefs remained a constant throughout his discography, culminating in his Grammy-winning album "Calling Rastafari" in 1999. He continued to tour extensively and release new music on his own label, Burning Spear Records, leaving behind a fiery legacy in the reggae genre.

Burning Spear Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Burning Spear resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, BRAZIL, FRANCE. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (16,298 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Burning Spear score 2.02%Strong bucket.
Followers:8,070
Engagements:163
Rate:2.0%
Posts:100
Views:16,298
Avg Likes:151
Avg Comments:13
Avg Views:16,298

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,070 · Engagements 163 · Rate 2.0%
Posts 100 · Views 16,298 · Avg Likes 151 · Avg Comments 13 · Avg Views 16,298
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
35-44: 24%
18-24: 17%
45-64: 14%
Largest: 25-34 (44%); next: 35-44 (24%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries UNITED STATES (23%)
BRAZIL (11%)
FRANCE (10%)
UNITED KINGDOM (9%)
KENYA (8%)
Top regions: UNITED STATES (23%), BRAZIL (11%), FRANCE (10%)
Platform Engagement Youtube: 16,298 avg views/post Best reach: Youtube 16,298 avg views; best engagement: Youtube 151 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Login to view Contact

Login

Artist: Burning Spear

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Burning Spear today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 09:14:43 Walk (Extended Mix) WCLZ-FM Portland, US 5
2025-08-21 07:16:17 Walk (Extended Mix) KRML Carmel Valley, CA, US 8
2025-08-21 05:26:22 Walk (Extended Mix) KMTN The Mountain 96.9 FM Jackson, US 177
2025-08-21 03:08:52 The Ghost SooGood Radio Paris, FR 180
2025-08-21 03:00:52 Marcus Garvey NPO Radio 2 Soul & Jazz Hilversum, NL 197
2025-08-21 02:51:29 Red,Green and Gold WBAI-FM New York, US 371
2025-08-21 02:32:43 Slavery Days WBAI-FM New York, US 201
2025-08-21 02:15:27 Walk (Extended Mix) WCLZ-FM Portland, US 6
2025-08-21 02:02:01 Marcus Garvey WBAI-FM New York, US 198
2025-08-21 01:18:56 Old Marcus Garvey WUIN Wilmington, US 9

Popularity (2025-10-06)

Platform%
No data.

Trending Artist